---
title: "Washing Machines — £8.4M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/large-appliances/washing-machines"
last_updated: "2026-07-31T08:50:48.042Z"
locale: en
meta:
description: "Niche score 49/100 · £8.4M/yr market · 3.3M searches/yr · £216.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £8.4M/yr market · 3.3M searches/yr · £216.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Washing Machines — £8.4M/yr Amazon UK Niche (2026) - Flapen"
---
# **washing machines**
**Skip it**
Weak search conversion (1.2%) — this niche doesn't clear our bar today.
Market size 100Growth 21Conversion 14Competition 58Returns 43Price range 21Avg price 44Brand share 26Review moat 79Quality gap 68
**Market size**
**Incredible****£8.4M**
£8.4M/yr · 3.3M searches
**Review moat**
**Great****421.74**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£216.70**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-8.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£27.79–£368.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, washing machines is a £8.4M/yr Amazon United Kingdom market (3.3M searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **washing machines market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **£6.5M–£8.7M**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#11**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **96%**
- **Out of stock**
- **11.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 96%
**Open market**
**8%**
- Hisense40% - COMFEE'23% - CANDY11% - Hoover11% - Bosch4% - TCL3% - Open — no brand owns it (4 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.
125K75KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/large-appliances/washing-machines/trend)
## **Top washing machines search terms**
- **washing machines**1.8M/yr-11.4%0.8% conv. - **washing machine**993K/yr-3.5%0.9% conv. - **beko washing machine**47K/yr+0.6%0.4% conv. - **hisense washing machine**66K/yr-7.4%1.3% conv. - **hotpoint washing machine**62K/yr-13.9%0.1% conv. - **10kg washing machine**40K/yr-4.6%1.0% conv. - **washing machine 10kg**31K/yr+13.2%0.8% conv. - **cheap washing machines**34K/yr+0.3%0.7% conv. - **hoover washing machine**38K/yr-24.7%0.8% conv. - **indesit washing machines**31K/yr-25.4%0.2% conv. [**All search terms **](https://flapen.com/research/uk/large-appliances/washing-machines/search-terms)
## **Top washing machines products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£840K20%£1.7M30%£2.5M40%£3.4M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hisense WF1G7021BW Freestanding 7 KG-Front Load Durable Inverter Washing Machine Steam Wash-Quick Wash-15 Washing Programs-1200 RPM-White-Energy Rating B**Hisense**£179.55**4.2★798 rev](https://www.amazon.co.uk/dp/B08DMTVL3M) [2**COMFEE 9kg Washing Machine Energy Class A 1400rpm BLDC Motor Slim White**COMFEE'**£194.44**4.4★516 rev](https://www.amazon.co.uk/dp/B0DHKXRHRT) [3**COMFEE 8kg Washing Machine Energy Class A 1400rpm BLDC Motor Slim White**COMFEE'**£188.03**4.4★516 rev](https://www.amazon.co.uk/dp/B0DHKWTGN1) [4**Hoover H-WASH 350 9kg Freestanding Washing Machine 1400 RPM A Rated ECO-Power Inverter Motor hOn App 60 Programmes Eco Doser Power Care System Graphite 60x54x85 cm - H3WPS496TAMBR680**Hoover**£230.48**4.4★583 rev](https://www.amazon.co.uk/dp/B0CZS6SZFL) [5**CANDY Quick Pro Washing Machine 9kg Wash 1400 RPM A-20 Energy Class 16 Programmes Mix-Power System BuiltTo Last White 55x60x85 cm - GD 498-80**CANDY**£206.39**4.4★264 rev](https://www.amazon.co.uk/dp/B0FL3RLFZ7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TCL 6kg B Class Energy-Saving Front Load Washer - 1000rpm Fast Spin Ultra Slim Multi-Mode Steam Care & Anti-Bacteria Safety Features Included**TCL**£171.27**43 rev6mo ago](https://www.amazon.co.uk/dp/B0GHXVQHLW) [**HYE Washing Machine - 7KG Drum 1200RPM White**HYE**£164.28**192 rev6mo ago](https://www.amazon.co.uk/dp/B0GGCR334D) [**COMFEE 10kg Washing Machine A-10% Energy Class 1400rpm BLDC Motor White**COMFEE'**£223.27**78 rev9mo ago](https://www.amazon.co.uk/dp/B0FYDPSXZW) [**CANDY Quick Pro Washing Machine 9kg Wash 1400 RPM A-20 Energy Class 16 Programmes Mix-Power System BuiltTo Last White 55x60x85 cm - GD 498-80**CANDY**£206.39**264 rev11mo ago](https://www.amazon.co.uk/dp/B0FL3RLFZ7) [**CANDY Quick Pro Washing Machine 8kg Wash 1400 RPM A-20 Energy Class 16 Programmes Mix-Power System BuiltTo Last White 50x60x85 cm - GD 48S6-80**CANDY**£197.20**264 rev11mo ago](https://www.amazon.co.uk/dp/B0FL4TJM7S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bosch Series 2 WGE03408GB Washing Machine 8kg 1400rpm A Rated White**Bosch**£331.47**4.4★**▲ 130%**](https://www.amazon.co.uk/dp/B0CZS3TD2B) [**COMFEE 8kg Washing Machine Energy Class A 1400rpm BLDC Motor Slim White**COMFEE'**£188.03**4.4★**▲ 104%**](https://www.amazon.co.uk/dp/B0DHKWTGN1) [**TCL 6kg B Class Energy-Saving Front Load Washer - 1000rpm Fast Spin Ultra Slim Multi-Mode Steam Care & Anti-Bacteria Safety Features Included**TCL**£171.27**4.1★**▲ 103%**](https://www.amazon.co.uk/dp/B0GHXVQHLW) [**COMFEE 10kg Washing Machine A-10% Energy Class 1400rpm BLDC Motor White**COMFEE'**£223.27**4.4★**▲ 78%**](https://www.amazon.co.uk/dp/B0FYDPSXZW) [**Hoover H-WASH 350 9kg Freestanding Washing Machine 1400 RPM A Rated ECO-Power Inverter Motor hOn App 60 Programmes Eco Doser Power Care System Graphite 60x54x85 cm - H3WPS496TAMBR680**Hoover**£230.48**4.4★**▲ 44%**](https://www.amazon.co.uk/dp/B0CZS6SZFL)
**~~View all trending →~~**
## **What buyers say about washing machines**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**26%
*“Excellent Value”*
**Noise Level**22%
*“noise level is excellent”*
**Quality-Overall**15%
*“I think the price-quality ratio is ideal”*
**Ease Of Use**11%
*“EASY TO USE”*
**Ease Of Cleaning**5%
*“great cleaning performance”*
**Size-Overall**4%
*“Perfect size”*
**Advertised Vs Actual Product**3%
*“Product as described”*
**Durability**2%
*“Works amazingly very durable”*
**Design-Overall**1%
*“modern design”*
**Assembly/Installation**1%
*“Without wasting time it was installed”*
### **What buyers complain about **
**Durability**15%
*“it has broken numerous times”*
**Assembly/Installation**11%
*“Appalling Installation”*
**Noise Level**9%
*“noisy”*
**Size-Overall**9%
*“To small”*
**Leak-Proof**7%
*“Leaking”*
**Quality-Overall**7%
*“quality control no good with electricals”*
**Functionality-Overall**6%
*“it has today stopped working”*
**Ease Of Cleaning**3%
*“Be aware do not put detergent in the draw as my grandaughter did as this leaves a mess”*
**Value For Money**2%
*“so the constant filling of the drum is literally costing me money”*
**Advertised Vs Actual Product**2%
*“which is completely misleading”*
### **Top return reasons **
**Defective Material/Parts**20%
**Noise Level**17%
**Functionality-Overall**14%
**Size-Overall**12%
**Leak-Proof**9%
**Assembly/Installation**7%
**Advertised Vs Actual Product**2%
**Mechanism Issues**2%
**Water Resistance**2%
**Product Condition**1%
## **Common questions**
- **Is washing machines profitable to sell on Amazon United Kingdom?**
- The niche generates £8.4M/yr across 23 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the washing machines niche?**
- 10 brands and 32 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in washing machines?**
- Top complaints mined from reviews: Durability, Assembly/Installation, Noise Level. The return rate is 3.6%.
- **When does demand for washing machines peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the washing machines niche?**
- Listings span £27.79–£368.47; the average listing price is £216.70 (sweet spot $15–$100). The average incumbent carries 422 reviews — the moat a new listing must climb.
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