---
title: "Trend — under counter fridge only - Flapen"
canonical_url: "https://flapen.com/research/uk/large-appliances/under-counter-fridge-only/trend"
last_updated: "2026-07-31T08:55:50.869Z"
locale: en
meta:
  description: "Niche score 70/100 · £1.3M/yr market · 945K searches/yr · £106.16 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 70/100 · £1.3M/yr market · 945K searches/yr · £106.16 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — under counter fridge only - Flapen"
---

# **under counter fridge only**

**Launch it**

A $1.3M/yr market growing +54.4% this quarter with returns at 2.5% — clears our launch bar.

Market size 82Growth 72Conversion 16Competition 91Returns 64Price range 54Avg price 73Brand share 68Review moat 73Quality gap 85

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Market size**

**Great****£1.3M**

£1.3M/yr · 945K searches

**Review moat**

**Good****578.61**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****£106.16**

avg listing price — sweet spot $15–$100

**Growth**

**Good****+54.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Returns**

**Good****2.5%**

return rate — above 5% kills the launch gate

**Price range**

**Good****£33.59–£155.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")