---
title: "Under Counter Fridge Only — £1.3M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/large-appliances/under-counter-fridge-only"
last_updated: "2026-07-31T06:32:11.556Z"
locale: en
meta:
description: "Niche score 70/100 · £1.3M/yr market · 945K searches/yr · £106.16 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 70/100 · £1.3M/yr market · 945K searches/yr · £106.16 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Under Counter Fridge Only — £1.3M/yr Amazon UK Niche (2026) - Flapen"
---
# **under counter fridge only**
**Launch it**
A $1.3M/yr market growing +54.4% this quarter with returns at 2.5% — clears our launch bar.
Market size 82Growth 72Conversion 16Competition 91Returns 64Price range 54Avg price 73Brand share 68Review moat 73Quality gap 85
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Market size**
**Great****£1.3M**
£1.3M/yr · 945K searches
**Review moat**
**Good****578.61**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£106.16**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+54.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Price range**
**Good****£33.59–£155.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, under counter fridge only is a £1.3M/yr Amazon United Kingdom market (945K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jul. Verdict: Launch it — 70/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **under counter fridge only market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **£1.1M–£1.3M**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#33**
- **Page quality**
- **0%**
- **Prime**
- **39%**
- **Sponsored**
- **93%**
- **Out of stock**
- **8.9%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**25 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**64%**
Top 20: 97%
**Top-5 click share**
**24%**
Top 20: 66%
**Open market**
**29%**
- Cookology20% - COMFEE'17% - Willow10% - Fridgemaster10% - SIA8% - Hisense7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +54.4% search growth over the last 90 days.
40K30KHoliday '24Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/large-appliances/under-counter-fridge-only/trend)
## **Top under counter fridge only search terms**
- **under counter fridge only**172K/yr+67.2%1.3% conv. - **under counter fridge**128K/yr+56.2%1.5% conv. - **small fridge freezer**127K/yr+43.5%0.7% conv. - **under counter fridge freezer**106K/yr+43.5%1.3% conv. - **undercounter fridge**103K/yr+54.3%1.5% conv. - **mini fridge freezer**80K/yr+63.7%0.5% conv. - **mini fridge with freezer**34K/yr+51.0%0.4% conv. - **fridge freezer small**18K/yr+70.6%0.8% conv. - **under counter larder fridge**24K/yr+73.7%0.8% conv. - **undercounter fridge freezers**20K/yr+27.5%1.8% conv. [**All search terms **](https://flapen.com/research/uk/large-appliances/under-counter-fridge-only/search-terms)
## **Top under counter fridge only products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£25K4%£51K6%£76K8%£102K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cookology 93L Freestanding Under-Counter Fridge - Chiller Box - White**Cookology**£101.36**4.1★1,666 rev](https://www.amazon.co.uk/dp/B089KSW6D5) [2**Cookology 87L 47cm Under-Counter Fridge Freezer - Black**Cookology**£116.19**4.4★2,680 rev](https://www.amazon.co.uk/dp/B07F1SD1JY) [3**Fridgemaster MUR4894E 82L Under Counter Fridge with LED Lighting Adjustable Temperature Control Reversible Door and 3 star Ice Box White E rated**Fridgemaster**£101.58**4.1★145 rev](https://www.amazon.co.uk/dp/B0C7L8RXWB) [4![COMFEE RCD93WH2(E) Under Counter Fridge 93L Small Fridge with Cooler Box Interior Light Removable Glass Shelf Reversible Door Hinge Adjustable Legs Standard Refrigerator White [Energy Class E]](https://m.media-amazon.com/images/I/41OncmI-fwL.jpg)**COMFEE RCD93WH2(E) Under Counter Fridge 93L Small Fridge with Cooler Box Interior Light Removable Glass Shelf Reversible Door Hinge Adjustable Legs Standard Refrigerator White \[Energy Class E\]**COMFEE'**£94.75**4.0★487 rev](https://www.amazon.co.uk/dp/B0CTMD7BTG) [5**Hisense RL170D4BWE Freestanding 56cm Under Counter Fridge - 132 litre capacity - Auto Defrost - Reversible Door - White - E Rated**Hisense**£144.80**4.5★1,778 rev](https://www.amazon.co.uk/dp/B08SWNSC73)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DollarDash 91 L Mini Fridge with Freezer Single Door Small Refrigerator Dorm Fridge with 7 Adjustable Thermostat Energy Saving Low Noise Compact Refrigerator for Office Bedroom Dorm Black**DollarDash**£59.96**20 rev3mo ago](https://www.amazon.co.uk/dp/B0GRGLQW85) [**HYE Under Counter Fridge - Freestanding Fridge 88L Capacity Slimline 48cm Width Quiet 39 dB Operation White Suitable For Kitchens & Utility Rooms - RF01UCF88W01**HYE**£88.62**52 rev1y ago](https://www.amazon.co.uk/dp/B0FCCNF2TZ) [![EUHOMY 93L Under Counter Fridge Small Fridge Freezer with 7-Stage Thermostat 38dB Ultra-Quiet Undercounter Mini Fridge 82L Refrigerators & 8L Freezer for Dorm/Office/Bedroom Black [Energy Class E]](https://m.media-amazon.com/images/I/51MDIFNpXCL.jpg)**EUHOMY 93L Under Counter Fridge Small Fridge Freezer with 7-Stage Thermostat 38dB Ultra-Quiet Undercounter Mini Fridge 82L Refrigerators & 8L Freezer for Dorm/Office/Bedroom Black \[Energy Class E\]**EUHOMY**£105.21**1,451 rev1y ago](https://www.amazon.co.uk/dp/B0DQ4VJ46L) [**SIA SFR44WE 83L White Freestanding Under Counter Fridge With Chiller 2 Glass Shelves Interior Light E Energy Rating 2 Year Manufacturer Warranty**SIA**£84.51**242 rev2y ago](https://www.amazon.co.uk/dp/B0D1GS2GPF) [![COMFEE RCD93WH2(E) Under Counter Fridge 93L Small Fridge with Cooler Box Interior Light Removable Glass Shelf Reversible Door Hinge Adjustable Legs Standard Refrigerator White [Energy Class E]](https://m.media-amazon.com/images/I/41OncmI-fwL.jpg)**COMFEE RCD93WH2(E) Under Counter Fridge 93L Small Fridge with Cooler Box Interior Light Removable Glass Shelf Reversible Door Hinge Adjustable Legs Standard Refrigerator White \[Energy Class E\]**COMFEE'**£94.75**487 rev2y ago](https://www.amazon.co.uk/dp/B0CTMD7BTG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DollarDash 91 L Mini Fridge with Freezer Single Door Small Refrigerator Dorm Fridge with 7 Adjustable Thermostat Energy Saving Low Noise Compact Refrigerator for Office Bedroom Dorm Black**DollarDash**£59.96**3.9★**▲ 188%**](https://www.amazon.co.uk/dp/B0GRGLQW85) [**SIA AMZUFF01WH 88L Freestanding Under Counter Fridge Freezer 2 Door 4* Freezer Rating E Rated White 2 Year Parts & Labour Guarantee**SIA**£109.76**4.4★**▲ 186%**](https://www.amazon.co.uk/dp/B08D3KC2W5) [**Willow W48UFIS Freestanding Under Counter Larder Fridge with Chiller Box 90 Litre Capacity Adjustable Feet and Reversible Door Silver**Willow**£88.46**4.0★**▲ 68%**](https://www.amazon.co.uk/dp/B0C243BKKS) [![EUHOMY 93L Under Counter Fridge Small Fridge Freezer with 7-Stage Thermostat 38dB Ultra-Quiet Undercounter Mini Fridge 82L Refrigerators & 8L Freezer for Dorm/Office/Bedroom Black [Energy Class E]](https://m.media-amazon.com/images/I/51MDIFNpXCL.jpg)**EUHOMY 93L Under Counter Fridge Small Fridge Freezer with 7-Stage Thermostat 38dB Ultra-Quiet Undercounter Mini Fridge 82L Refrigerators & 8L Freezer for Dorm/Office/Bedroom Black \[Energy Class E\]**EUHOMY**£105.21**4.2★**▲ 58%**](https://www.amazon.co.uk/dp/B0DQ4VJ46L) [**SIA LFS01WH 48cm White Freestanding 91L Under Counter Larder Fridge**SIA**£101.02**4.0★**▲ 47%**](https://www.amazon.co.uk/dp/B01KVPYD6A)
**~~View all trending →~~**
## **What buyers say about under counter fridge only**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“Money well spent”*
**Quality-Overall**16%
*“great build quality”*
**Size-Overall**16%
*“True to size”*
**Noise Level**9%
*“Quiet and efficient”*
**Storage Capacity**8%
*“plenty of storage”*
**Advertised Vs Actual Product**6%
*“As described”*
**Compactness**4%
*“Compact size for small areas”*
**Heating**3%
*“It is very effective at cooling”*
**Functionality-Overall**2%
*“Looks good works well”*
**Design-Overall**2%
*“It looks very stylish”*
### **What buyers complain about **
**Size-Overall**27%
*“Bit small”*
**Noise Level**9%
*“VERY LOUD”*
**Quality-Overall**8%
*“Poor quality”*
**Heating**7%
*“was giving up in the heat”*
**Temperature Control**5%
*“is not cold enough to keep anything”*
**Functionality-Overall**5%
*“STOPPED WORKING”*
**Durability**5%
*“It failed after 5 months”*
**Storage Capacity**4%
*“Not very hig freez4r space”*
**Advertised Vs Actual Product**3%
*“This product is deceiving”*
**Value For Money**2%
*“does nothing absolutely ripped off our money”*
### **Top return reasons **
**Size-Overall**54%
**Defective Material/Parts**10%
**Functionality-Overall**6%
**Noise Level**4%
**Scratch Resistance**4%
**Heating**3%
**Maintenance And Repair**2%
**Temperature Control**2%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
## **Common questions**
- **Is under counter fridge only profitable to sell on Amazon United Kingdom?**
- The niche generates £1.3M/yr across 69 tracked products. 11 of 18 products launched in the last 360 days are still selling. 90-day search growth is +54.4%. Flapen's verdict: Launch it (70/100).
- **How competitive is the under counter fridge only niche?**
- 25 brands and 44 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in under counter fridge only?**
- Top complaints mined from reviews: Size-Overall, Noise Level, Quality-Overall. The return rate is 2.5%.
- **When does demand for under counter fridge only peak?**
- Demand peaks in Jul; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the under counter fridge only niche?**
- Listings span £33.59–£155.80; the average listing price is £106.16 (sweet spot $15–$100). The average incumbent carries 579 reviews — the moat a new listing must climb.
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