---
title: "Tall Freezer — £613K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/large-appliances/tall-freezer"
last_updated: "2026-07-31T06:32:53.011Z"
locale: en
meta:
description: "Niche score 50/100 · £613K/yr market. Prices mostly outside the sweet spot ($100.97–$390.19) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £613K/yr market. Prices mostly outside the sweet spot ($100.97–$390.19) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tall Freezer — £613K/yr Amazon UK Niche (2026) - Flapen"
---
# **tall freezer**
**Worth a look**
Shows a thin review moat (184 avg reviews), but prices mostly outside the sweet spot ($100.97–$390.19) keeps it on the watch list.
Market size 65Growth 38Conversion 10Competition 69Returns 56Price range 0Avg price 42Brand share 55Review moat 91Quality gap 53
**Review moat**
**Great****184.47**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£613K**
£613K/yr · 348K searches
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£228.69**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+10.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****£100.97–£390.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, tall freezer is a £613K/yr Amazon United Kingdom market (348K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tall freezer market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£457K–£572K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **94%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 87%
**Open market**
**20%**
- Willow17% - Fridgemaster16% - Teknix15% - COMFEE'14% - HYE9% - Cookology8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.5% search growth over the last 90 days.
10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/large-appliances/tall-freezer/trend)
## **Top tall freezer search terms**
- **tall freezer**84K/yr+8.8%0.7% conv. - **upright freezer**74K/yr+13.0%0.7% conv. - **freezers upright**26K/yr-1.9%0.8% conv. - **upright freezer frost free**28K/yr+33.6%0.6% conv. - **tall freezer frost free free standing**28K/yr+6.5%0.6% conv. - **upright freezers**26K/yr-0.1%0.2% conv. - **upright freezers clearance**8K/yr+57.9%0.2% conv. - **tall freezers upright frost free suitable for garage/outbuilding**13K/yr+31.9%0.5% conv. - **frost free freezer upright**8K/yr-12.4%0.5% conv. - **standing freezer**9K/yr+4.0%0.4% conv. [**All search terms **](https://flapen.com/research/uk/large-appliances/tall-freezer/search-terms)
## **Top tall freezer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£25K8%£49K12%£74K16%£98K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**COMFEE 160L Freestanding Upright Freezer 4-Star Freezer RCU160WH2UK(E)**COMFEE'**£174.36**4.4★1,087 rev](https://www.amazon.co.uk/dp/B0DQ8CHFNP) [2**Fridgemaster MTZ55153E Freestanding Upright Freezer 165 Litres 143 cm Tall 4 Star Freezer Rating 55cm width E Rated in White**Fridgemaster**£203.82**4.2★217 rev](https://www.amazon.co.uk/dp/B0CHF8TPVX) [3**Teknix TSFG1385W Upright Tall Freezer - Freestanding with 170L Capacity - Smart Frost - Suitable for Garages - Reversible Door - 5 Large Drawers - White H138.0 x W55.0 x D57.0 (cm)**Teknix**£205.26**4.5★226 rev](https://www.amazon.co.uk/dp/B0F9LJ443L) [4**Fridgemaster MTL55242E Freestanding Upright Larder Fridge Reversible Door 242 Litre 55cm Width White E Rated**Fridgemaster**£182.16**4.3★200 rev](https://www.amazon.co.uk/dp/B0CHF92QM1) [5**CHiQ FSD140D4EU Upright Freezer 145L E 5 Levels 12-Years Free Warranty on The Compressor H1250 x W540 x D550 Black New**CHiQ**£179.89**4.3★31 rev](https://www.amazon.co.uk/dp/B0G23N546M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HYE Freestanding Freezer - 161L capacity 143cm Height 54cm Width**HYE**£214.68**13 rev8mo ago](https://www.amazon.co.uk/dp/B0FJG7JRX7) [**CHiQ FSD140D4EU Upright Freezer 145L E 5 Levels 12-Years Free Warranty on The Compressor H1250 x W540 x D550 Black New**CHiQ**£179.89**31 rev8mo ago](https://www.amazon.co.uk/dp/B0G23N546M) [**Willow W145TFW 145L 55cm Freestanding Tall Freezer with 4* Freezer Rating Adjustable Thermostat - White**Willow**£167.64**26 rev9mo ago](https://www.amazon.co.uk/dp/B0FXMYD9P1) [**HYE Upright Larder Fridge - Medium Size Freestanding Fridge 54.5cm Width 242 Litre Capacity Reversible Door White Suitable For Apartments & Families - RF01SDF242W01**HYE**£168.48**34 rev1y ago](https://www.amazon.co.uk/dp/B0FCGBNZGB) [**HYE Upright Freezer - 168L Capacity 142.6cm Height 54.5cm Height White**HYE**£181.25**44 rev1y ago](https://www.amazon.co.uk/dp/B0FFH61W61)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fridgemaster MTL55242E Freestanding Upright Larder Fridge Reversible Door 242 Litre 55cm Width White E Rated**Fridgemaster**£182.16**4.3★**▲ 147%**](https://www.amazon.co.uk/dp/B0CHF92QM1) [**Willow W145TFW 145L 55cm Freestanding Tall Freezer with 4* Freezer Rating Adjustable Thermostat - White**Willow**£167.64**4.6★**▲ 120%**](https://www.amazon.co.uk/dp/B0FXMYD9P1) [**CHiQ FSD140D4EU Upright Freezer 145L E 5 Levels 12-Years Free Warranty on The Compressor H1250 x W540 x D550 Black New**CHiQ**£179.89**4.3★**▲ 56%**](https://www.amazon.co.uk/dp/B0G23N546M) [**COMFEE 60L Under Counter Freezer with 4-Star Freezer RCU60WH2(E)**COMFEE'**£100.97**4.4★**▲ 46%**](https://www.amazon.co.uk/dp/B0CT5CHMS4) [**Teknix LBF170H Freestanding Tall Freezer - Upright with 170L Capacity - Manual Defrost - Reversible Door - 5 Large Drawers - White**Teknix**£192.45**4.6★**▲ 44%**](https://www.amazon.co.uk/dp/B0FS7CYFL7)
**~~View all trending →~~**
## **What buyers say about tall freezer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“well worth the money”*
**Size-Overall**19%
*“perfect fit”*
**Quality-Overall**13%
*“the product is beautiful”*
**Storage Capacity**13%
*“has plenty of room”*
**Noise Level**10%
*“Very quiet”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Ease Of Use**3%
*“Easy to get at items that you want to use”*
**Heating**3%
*“Seems to work well even in the heat wave”*
**Compactness**2%
*“Compact and tidy”*
**Temperature Control**1%
*“It does a basic job of freezing food”*
### **What buyers complain about **
**Durability**14%
*“Not made to last”*
**Size-Overall**10%
*“Plus the draws are bigger then you would think for its size”*
**Noise Level**10%
*“Is very noisy”*
**Quality-Overall**7%
*“A serious quality and handling failure”*
**Value For Money**6%
*“filled it costing about £500”*
**Storage Capacity**6%
*“the actual usable storage is less than that”*
**Temperature Control**5%
*“Didnt drop to correct temperature for food refrigeration”*
**Functionality-Overall**5%
*“broken conpreser had a lot off trouble with fridge always freeing up the top even when tured down low waste off money don't buy”*
**Measurement/Reading Accuracy**3%
*“also the temperature gauge is quite difficult to turn”*
**Defective Material/Parts**3%
*“Side damage”*
### **Top return reasons **
**Size-Overall**27%
**Defective Material/Parts**12%
**Scratch Resistance**8%
**Functionality-Overall**7%
**Quality-Overall**7%
**Advertised Vs Actual Product**6%
**Heating**5%
**Temperature Control**5%
**Durability**3%
**Compatibility-Overall**3%
## **Common questions**
- **Is tall freezer profitable to sell on Amazon United Kingdom?**
- The niche generates £613K/yr across 32 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +10.5%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the tall freezer niche?**
- 12 brands and 25 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in tall freezer?**
- Top complaints mined from reviews: Durability, Size-Overall, Noise Level. The return rate is 2.8%.
- **When does demand for tall freezer peak?**
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the tall freezer niche?**
- Listings span £100.97–£390.19; the average listing price is £228.69 (sweet spot $15–$100). The average incumbent carries 184 reviews — the moat a new listing must climb.
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