---
title: "Samsung Fridge Water Filter — £578K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/large-appliances/samsung-fridge-water-filter"
last_updated: "2026-07-31T08:08:15.364Z"
locale: en
meta:
description: "Niche score 48/100 · £578K/yr market · 176K searches/yr · £17.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £578K/yr market · 176K searches/yr · £17.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Samsung Fridge Water Filter — £578K/yr Amazon UK Niche (2026) - Flapen"
---
# **samsung fridge water filter**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 63Growth 39Conversion 99Competition 10Returns 98Price range 80Avg price 81Brand share 0Review moat 24Quality gap 23
**Conversion**
**Incredible****19.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£17.27**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£9.85–£36.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£578K**
£578K/yr · 176K searches
**Growth**
**Okay****+11.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,675.89**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, samsung fridge water filter is a £578K/yr Amazon United Kingdom market (176K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **samsung fridge water filter market data**
- **Units sold / yr**
- **25K–30K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£432K–£518K**
- units × avg price
- **Conversion rate**
- **19.0%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- Samsung62% - GOLDEN ICEPURE28% - AQUA CREST5% - Waterdrop3% - ICEPURE3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.0% search growth over the last 90 days.
6K4KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/large-appliances/samsung-fridge-water-filter/trend)
## **Top samsung fridge water filter search terms**
- **samsung fridge water filter**52K/yr+13.5%15.7% conv. - **samsung water filter for fridge freezer**30K/yr+12.3%16.9% conv. - **samsung fridge filter**12K/yr+42.3%13.3% conv. - **samsung water filter**14K/yr-4.2%12.0% conv. - **samsung filter for fridge freezer**9K/yr+6.8%15.5% conv. - **samsung water filter for fridge**7K/yr+20.0%9.6% conv. - **samsung filter**5K/yr+13.8%6.9% conv. - **samsung water filter da29-10105j**5K/yr+18.7%19.4% conv. - **samsung refrigerator water filter**5K/yr+8.9%16.3% conv. - **samsung da29-10105j**6K/yr-0.2%27.8% conv. [**All search terms **](https://flapen.com/research/uk/large-appliances/samsung-fridge-water-filter/search-terms)
## **Top samsung fridge water filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£58K20%£116K30%£173K40%£231K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Samsung DA29-10105J HAFEX/EXP External Inline Refrigerator Water Filter (Pack of 1)**Samsung**£14.27**4.7★1,008 rev](https://www.amazon.co.uk/dp/B082LRPJ9L) [2**GOLDEN ICEPURE 2 Pieces Refrigerator Water Filter Compatible with Samsung DA29-10105J DA29-10105J HAFEX/EXP DA99-02131B WSF-100 EF9603 HAIER LG Inline Refrigerator**GOLDEN ICEPURE**£10.67**4.6★15,600 rev](https://www.amazon.co.uk/dp/B07DCRN38R) [3**Samsung DA29-10105J Fridge Water Filter HAFEX/EXP 5m 3 785 Liters 6 Months**Samsung**£36.78**4.6★1,007 rev](https://www.amazon.co.uk/dp/B0C2Z8TTQ1) [4**AQUA CREST Fridge Water Filter Replacement for Samsung DA29-00003G (2)**AQUA CREST**£10.97**4.7★10,642 rev](https://www.amazon.co.uk/dp/B07FLYKPTW) [5**Samsung DA97-17376B Fridge Water Filter Model HAF-QIN/EXP**Samsung**£28.46**4.6★3,466 rev](https://www.amazon.co.uk/dp/B07DW3H4JN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Waterdrop Fridge Water Filter Replacement for Samsung DA29-10105J 4 Pack**Waterdrop**£14.82**4,945 rev2y ago](https://www.amazon.co.uk/dp/B0CYSW39KR) [**Samsung DA29-10105J HAFEX/EXP External Inline Refrigerator Water Filter (Pack of 1)**Samsung**£14.27**1,008 rev3y ago](https://www.amazon.co.uk/dp/B082LRPJ9L) [**Samsung DA29-10105J Fridge Water Filter HAFEX/EXP 5m 3 785 Liters 6 Months**Samsung**£36.78**1,007 rev3y ago](https://www.amazon.co.uk/dp/B0C2Z8TTQ1) [**ICEPURE Refrigerator Water Filter Compatible with Samsung DA29-10105J DA29-10105J HAFEX/EXP DA99-02131B WSF-100 EF9603 HAIER LG Inline Refrigerator 2 Pieces.**ICEPURE**£9.85**22,068 rev4y ago](https://www.amazon.co.uk/dp/B09QFRV5RP) [**Samsung HAFEX/EXP DA29-10105J Refrigerator Water Filter**Samsung**£14.63**923 rev7y ago](https://www.amazon.co.uk/dp/B07DVM36PS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Samsung DA29-10105J HAFEX/EXP External Inline Refrigerator Water Filter (Pack of 1)**Samsung**£14.27**4.7★**▲ 14%**](https://www.amazon.co.uk/dp/B082LRPJ9L) [**Samsung DA97-17376B Fridge Water Filter Model HAF-QIN/EXP**Samsung**£28.46**4.6★**▲ 13%**](https://www.amazon.co.uk/dp/B07DW3H4JN) [**GOLDEN ICEPURE 2 Pieces Refrigerator Water Filter Compatible with Samsung DA29-10105J DA29-10105J HAFEX/EXP DA99-02131B WSF-100 EF9603 HAIER LG Inline Refrigerator**GOLDEN ICEPURE**£10.67**4.6★**— 5%**](https://www.amazon.co.uk/dp/B07DCRN38R) [**Samsung DA29-10105J Fridge Water Filter HAFEX/EXP 5m 3 785 Liters 6 Months**Samsung**£36.78**4.6★**— 4%**](https://www.amazon.co.uk/dp/B0C2Z8TTQ1) [**AQUA CREST Fridge Water Filter Replacement for Samsung DA29-00003G (2)**AQUA CREST**£10.97**4.7★**— 5%**](https://www.amazon.co.uk/dp/B07FLYKPTW)
**~~View all trending →~~**
## **What buyers say about samsung fridge water filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“reasonable price”*
**Filtration**16%
*“Good filter”*
**Size-Overall**16%
*“fits as expected”*
**Quality-Overall**15%
*“Really good as described”*
**Advertised Vs Actual Product**12%
*“As expected”*
**Assembly/Installation**7%
*“Easy install”*
**Efficiency**4%
*“Does the job”*
**Ease Of Use**4%
*“Easy, not mess, have been using these for many years”*
**Compatibility-Overall**2%
*“Works perfect with a Samsung fridge freezer”*
**Instructions/User Manual/Troubleshooting**1%
*“clear instructions”*
### **What buyers complain about **
**Filtration**24%
*“1 out of the two filters were in working order”*
**Leak-Proof**13%
*“Unable to use and both leaked”*
**Size-Overall**12%
*“they are really fiddly to fit”*
**Value For Money**9%
*“Costly”*
**Ease Of Use**6%
*“Fitting the pipes to the filter were more difficult than I was used to on your own”*
**Compatibility-Overall**5%
*“Not compatible”*
**Quality-Overall**4%
*“not noticeably better than other filters Ive tried”*
**Water Resistance**3%
*“the water damage over time”*
**Certifications**3%
*“But as I have just found out it is NOT approved under WRAS”*
**Jamming/Clogging**3%
*“Ice box was jamming”*
### **Top return reasons **
**Compatibility-Overall**29%
**Size-Overall**23%
**Filtration**17%
**Leak-Proof**15%
**Advertised Vs Actual Product**3%
**Functionality-Overall**3%
**Connectivity-Overall**2%
**Add-Ons/Attachments**1%
**Defective Material/Parts**1%
**Mechanism Issues**1%
## **Common questions**
- **Is samsung fridge water filter profitable to sell on Amazon United Kingdom?**
- The niche generates £578K/yr across 9 tracked products. 90-day search growth is +11.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the samsung fridge water filter niche?**
- 5 brands and 43 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in samsung fridge water filter?**
- Top complaints mined from reviews: Filtration, Leak-Proof, Size-Overall. The return rate is 0.5%.
- **When does demand for samsung fridge water filter peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the samsung fridge water filter niche?**
- Listings span £9.85–£36.78; the average listing price is £17.27 (sweet spot $15–$100). The average incumbent carries 6,676 reviews — the moat a new listing must climb.
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