---
title: "Oven Bulb — £184K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/large-appliances/oven-bulb"
last_updated: "2026-07-31T06:31:14.018Z"
locale: en
meta:
description: "Niche score 50/100 · £184K/yr market · 214K searches/yr. Prices mostly outside the sweet spot ($2.95–$9.57) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £184K/yr market · 214K searches/yr. Prices mostly outside the sweet spot ($2.95–$9.57) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Oven Bulb — £184K/yr Amazon UK Niche (2026) - Flapen"
---
# **oven bulb**
**Worth a look**
Shows searches that convert (15.6% search→purchase), but prices mostly outside the sweet spot ($2.95–$9.57) keeps it on the watch list.
Market size 37Growth 8Conversion 97Competition 48Returns 96Price range 0Avg price 15Brand share 68Review moat 49Quality gap 63
**Conversion**
**Incredible****15.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,622.28**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£184K**
£184K/yr · 214K searches
**Avg price**
**Bad****£5.52**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-33.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.95–£9.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, oven bulb is a £184K/yr Amazon United Kingdom market (214K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oven bulb market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£166K–£221K**
- units × avg price
- **Conversion rate**
- **15.6%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**64%**
Top 20: 98%
**Top-5 click share**
**56%**
Top 20: 96%
**Open market**
**29%**
- GMY22% - PHILIPS14% - Quebec10% - Klass Home Collection10% - kanta9% - EVOGES6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -33.3% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/large-appliances/oven-bulb/trend)
## **Top oven bulb search terms**
- **oven bulb**75K/yr-36.7%14.8% conv. - **oven light bulb**40K/yr-34.4%12.4% conv. - **oven bulbs for fan assisted ovens**12K/yr-18.8%15.6% conv. - **oven bulbs**20K/yr-35.4%8.2% conv. - **oven light**8K/yr-27.3%10.9% conv. - **hotpoint oven bulb**7K/yr-36.9%6.8% conv. - **e14 oven bulb**8K/yr-40.3%13.5% conv. - **lamona oven light bulb**6K/yr-30.9%8.1% conv. - **beko oven light bulb**6K/yr-25.4%7.3% conv. - **cooker bulbs for inside oven**6K/yr-36.4%13.1% conv. [**All search terms **](https://flapen.com/research/uk/large-appliances/oven-bulb/search-terms)
## **Top oven bulb products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£7K8%£15K12%£22K16%£29K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GMY G9 Halogen Oven Bulb 40W 230V 300 Heat Tolerant for Neff/AEG/Zanussi/Bosch/Oven Light Bulb 2 Pack**GMY**£5.88**4.6★6,093 rev](https://www.amazon.co.uk/dp/B094Z4PYN8) [2**3 x PHILIPS 25w SES E14 Small Screw Cap Pygmy Lamps >300 Degree C Microwave / Oven Rated Light Bulbs Pack**PHILIPS**£7.62**4.4★4,039 rev](https://www.amazon.co.uk/dp/B00PGD1TLK) [3**2 x Philips Oven 40w Lamp SES E14 Small Screw Cap 300Ã Cooker Light Bulb Fits AEG/Bosch/Siemens/Neff/Hotpoint Gold**Quebec**£8.22**4.4★8,440 rev](https://www.amazon.co.uk/dp/B00KZ33JPK) [4**Klass Home (3 Pack) Salt Lamp Bulb | Oven | Fridge | Small Screw E14 15W <300C Dimmable Incandescent Bulbs Pygmy for Oven Light | Himalayan Salt Lamp Light | Lava Lamp**Klass Home Collection**£3.80**4.6★5,539 rev](https://www.amazon.co.uk/dp/B08K7QXW7D) [5**Kanta 2 X 15w Universal Oven Cooker Appliance Bulb 300c Lamp E14 Light Bulbs 220-240V Warm White**kanta**£3.14**4.4★169 rev](https://www.amazon.co.uk/dp/B0CPRCHY4Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GECXGY G9 Oven Light Bulb 40W Halogen Oven Lamp 2700K Warm White Replacement Bulb for Ovens Microwaves & Cookers High Temperature Resistant Easy Fit Pack of 2**GECXGY**£3.42**80 rev8mo ago](https://www.amazon.co.uk/dp/B0G3P72H1H) [**FERRIS 3 Pack E14 Oven Bulbs 25W | Ultra Heat-Resistant >320C | 2700K Warm White Dimmable SES Incandescent Light | Long Life Small Screw Bulb for Ovens Microwaves Fridges & Salt Lamps**FERRIS**£5.60**411 rev1y ago](https://www.amazon.co.uk/dp/B0FFTF89BK) [**EVOGES Oven Light Bulb E14 SES Small Edison Screw 300C Heat-Resistant Incandescent Warm White Ideal for Ovens Cooker Hoods & Microwave Ovens Pack of 2 (25.0 Watts)**EVOGES**£5.39**198 rev1y ago](https://www.amazon.co.uk/dp/B0F2B6V245) [**EVOGES Oven Light Bulb E14 SES Small Edison Screw 300C Heat-Resistant Incandescent Warm White Ideal for Ovens Cooker Hoods & Microwave Ovens Pack of 2 (40.0 Watts)**EVOGES**£5.39**123 rev1y ago](https://www.amazon.co.uk/dp/B0F2B8KCQS) [**Coselena 40W Pygmy Oven Bulb Pack of 2 SES E14 Small Edison Screw Warm White Incandescent Oven Light Bulb Heat Resistant Halogen Bulbs**Coselena**£3.96**192 rev1y ago](https://www.amazon.co.uk/dp/B0DYF9WJV5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GECXGY G9 Oven Light Bulb 40W Halogen Oven Lamp 2700K Warm White Replacement Bulb for Ovens Microwaves & Cookers High Temperature Resistant Easy Fit Pack of 2**GECXGY**£3.42**4.4★**▲ 423%**](https://www.amazon.co.uk/dp/B0G3P72H1H) [**MSC 3-Pack G9 Halogen Oven Bulbs - Dimmable Compatible with Zanussi AEG Stoves - Warm White 3000K 40W Each 230V**MSC**£2.95**4.5★**▲ 242%**](https://www.amazon.co.uk/dp/B0B3GK9CP7) [**Genie G9 Halogen Oven Bulbs 40W 230V Pack of 2 Oven Rated 300 C**--**£6.38**4.5★**▲ 181%**](https://www.amazon.co.uk/dp/B09GRXCSYN) [**Bosch Neff Siemens Tecnik Oven Cooker 40w Lamp Bulb - Genuine part number 057874**Bosch**£8.72**4.1★**▲ 96%**](https://www.amazon.co.uk/dp/B00ELK2L6Q) [**GMY G9 Halogen Oven Bulb 25W 230V 300 Heat Tolerant for Neff/AEG/Zanussi/Bosch/Oven Light Bulb 4 Pack**GMY**£5.67**4.6★**▲ 68%**](https://www.amazon.co.uk/dp/B094JFGG35)
**~~View all trending →~~**
## **What buyers say about oven bulb**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**20%
*“As Described”*
**Size-Overall**18%
*“As described fits”*
**Value For Money**17%
*“Excellent value for money”*
**Quality-Overall**13%
*“Excellent Product”*
**Brightness/Shine/Glow**11%
*“Gives good light”*
**Baking**4%
*“BRILLIANT absolutely perfect for my oven”*
**Efficiency**3%
*“Bulb is working well”*
**Ease Of Use**2%
*“Simple, easy to use”*
**Durability**2%
*“They feel sturdy and durable, and having a pack of three is handy so youve got spares ready”*
**Assembly/Installation**2%
*“Easy to install”*
### **What buyers complain about **
**Durability**39%
*“Failed after about a month”*
**Bulb Flicker/Dimming/Color**12%
*“Rubbish bulb blew within 2 minutes”*
**Quality-Overall**9%
*“Extremely poor quality”*
**Size-Overall**8%
*“It can be very difficult to fit if you do”*
**Functionality-Overall**6%
*“Not 1 worked”*
**Value For Money**5%
*“Expensive and unnecessary”*
**Brightness/Shine/Glow**3%
*“Bulb No 1 lit”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
**Thickness**1%
*“I liked it, though it feels quite thin and fragile”*
**Flammable**1%
*“Tried this manufacturer as Philips E14 oven bulb kept blowing”*
### **Top return reasons **
**Size-Overall**58%
**Bulb Flicker/Dimming/Color**10%
**Compatibility-Overall**9%
**Functionality-Overall**8%
**Defective Material/Parts**6%
**Durability**2%
**Advertised Vs Actual Product**2%
**Brightness/Shine/Glow**1%
**Connectivity-Overall**1%
**Maintenance And Repair**1%
## **Common questions**
- **Is oven bulb profitable to sell on Amazon United Kingdom?**
- The niche generates £184K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -33.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the oven bulb niche?**
- 18 brands and 40 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in oven bulb?**
- Top complaints mined from reviews: Durability, Bulb Flicker/Dimming/Color, Quality-Overall. The return rate is 0.7%.
- **When does demand for oven bulb peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the oven bulb niche?**
- Listings span £2.95–£9.57; the average listing price is £5.52 (sweet spot $15–$100). The average incumbent carries 1,622 reviews — the moat a new listing must climb.
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