---
title: "Trend — mini fridge 10 litre - Flapen"
canonical_url: "https://flapen.com/research/uk/large-appliances/mini-fridge-10-litre/trend"
last_updated: "2026-07-31T07:22:20.149Z"
locale: en
meta:
  description: "Niche score 53/100 · £54K/yr market · 85K searches/yr · £36.60 avg price. A small market ($54K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £54K/yr market · 85K searches/yr · £36.60 avg price. A small market ($54K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — mini fridge 10 litre - Flapen"
---

# **mini fridge 10 litre**

**Worth a look**

Shows a sweet-spot price point ($36.60 avg), but a small market ($54K/yr) keeps it on the watch list.

Market size 14Growth 65Conversion 22Competition 52Returns 54Price range 95Avg price 95Brand share 45Review moat 77Quality gap 83

**Avg price**

**Incredible****£36.60**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****£21.98–£51.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****454.08**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+43.7%**

90-day search growth — must beat 0% to launch

**Returns**

**Good****2.9%**

return rate — above 5% kills the launch gate

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£54K**

£54K/yr · 85K searches