---
title: "Integrated Washing Machines — £318K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/large-appliances/integrated-washing-machines"
last_updated: "2026-07-31T09:42:22.970Z"
locale: en
meta:
description: "Niche score 44/100 · £318K/yr market · 133K searches/yr · £305.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £318K/yr market · 133K searches/yr · £305.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Integrated Washing Machines — £318K/yr Amazon UK Niche (2026) - Flapen"
---
# **integrated washing machines**
**Skip it**
Prices mostly outside the sweet spot ($179.55–$604.22) — this niche doesn't clear our bar today.
Market size 52Growth 17Conversion 10Competition 70Returns 43Price range 0Avg price 30Brand share 43Review moat 95Quality gap 78
**Review moat**
**Incredible****98.94**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£318K**
£318K/yr · 133K searches
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****£305.82**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-16.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****£179.55–£604.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, integrated washing machines is a £318K/yr Amazon United Kingdom market (133K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **integrated washing machines market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **£229K–£306K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **79%**
- **Out of stock**
- **15.7%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 87%
**Open market**
**14%**
- Hoover37% - CANDY13% - Hisense12% - Hotpoint9% - Willow8% - Indesit7% - Open — no brand owns it (7 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/large-appliances/integrated-washing-machines/trend)
## **Top integrated washing machines search terms**
- **integrated washing machines**82K/yr-18.0%0.7% conv. - **integrated washing machine**32K/yr-15.7%0.7% conv. - **washing machine integrated**6K/yr-2.2%0.5% conv. - **9kg integrated washing machines**4K/yr-20.3%2.0% conv. - **washing machines integrated**5K/yr-22.1%0.6% conv. - **built in washing machine**4K/yr-14.4%0.2% conv. [**All search terms **](https://flapen.com/research/uk/large-appliances/integrated-washing-machines/search-terms)
## **Top integrated washing machines products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£13K8%£25K12%£38K16%£51K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hoover HBWS 49D1W4-80 Integrated Washing Machine 9kg Load 1400RPM White - B Rated**Hoover**£262.75**4.2★152 rev](https://www.amazon.co.uk/dp/B0CCLT5KMK) [2**Hoover H-Wash 300 HBWS49D1ACE Integrated Washing Machine 9KG 1400RPM White/Chrome**Hoover**£264.62**4.2★152 rev](https://www.amazon.co.uk/dp/B08MWNZTXB) [3**Willow WWM814BI 8kg 1400 RPM Integrated Washing Machine Built In Washing Machine with Aquaball Feature 15 Washing Programmes Allergy Safe Eco Front Loading**Willow**£238.41**3.8★5 rev](https://www.amazon.co.uk/dp/B0DNFPNPNL) [4**Hotpoint Anti-stain Integrated Washing Machine - White - 9kg - 1400rpm - B Rated - BI WMHG 91485 UK**Hotpoint**£307.92**4.7★80 rev](https://www.amazon.co.uk/dp/B0CG1PSLDQ) [5**Hisense 3 Series WF3M741BWI Intergrated 7 KG Front Load Washing Machine - Durable Inverter | Quick Wash Baby Care | Wool - 14 Washing Programs 1400 RPM White- Energy Rating A**Hisense**£276.70**3.9★44 rev](https://www.amazon.co.uk/dp/B0CMJCK3M2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Candy Smart Integrated Washing Machine 8 Kg Wash Capacity 1400 RPM A Rated 3 Rapid Cycles White 60x53x82 cm - CBW48TWM5J-80**CANDY**£291.53**33 rev11mo ago](https://www.amazon.co.uk/dp/B0FL2ZZJ68) [**Hoover H-WASH 400 Integrated Washing Machine 9kg Capacity 1600 RPM A-30% Rated Speed Drive Inverter Motor hOn App Steam Care Pro White 60x53x82 cm - BH4S69M6D9J-80**Hoover**£329.80**31 rev11mo ago](https://www.amazon.co.uk/dp/B0FL3D495Q) [**Hoover H-WASH 300 Integrated Washing Machine 8kg Capacity 1400 RPM A Rated Inverter Motor 15+1 Programmes Hygiene Cycle White 60x53x82 cm - HBW 48TAMEJ-80**Hoover**£294.78**31 rev11mo ago](https://www.amazon.co.uk/dp/B0FL35Q4J4) [**Hoover H-WASH 300 Integrated Washing Machine 9kg Capacity 1400 RPM A Rated Inverter Motor 15+1 Programmes Hygiene Cycle White 60x53x82 cm - HBW 49TAMEJ-80**Hoover**£310.27**31 rev11mo ago](https://www.amazon.co.uk/dp/B0FL2YGD93) [**Candy ProWash 400 Integrated Washing Machine 9 Kg Wash Capacity 1400 RPM A-20 percent Rated hOn App Connectivity 9 Rapid Cycles White and Black 60x53x82 cm - BC4S49M6DB8J-80**CANDY**£304.14**5 rev11mo ago](https://www.amazon.co.uk/dp/B0FL31MQ9G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bosch Series 2 WGE03408GB Washing Machine 8kg 1400rpm A Rated White**Bosch**£331.47**4.4★**▲ 214%**](https://www.amazon.co.uk/dp/B0CZS3TD2B) [**Hisense 3S WiFi Series WF3S8043BW 8 KG Front Load Washing Machine Durable Inverter Steam Wash Quick Wash 19 Programmes 1400 RPM White Energy Rating A**Hisense**£226.98**4.4★**▲ 128%**](https://www.amazon.co.uk/dp/B08DLL1PHM) [**Hoover HBWS 49D1W4-80 Integrated Washing Machine 9kg Load 1400RPM White - B Rated**Hoover**£262.75**4.2★**▲ 96%**](https://www.amazon.co.uk/dp/B0CCLT5KMK) [**CANDY CBW 49D1W4-80 Integrated Washing Machine 9kg Load 1400RPM White - B rated**CANDY**£307.47**4.8★**▲ 94%**](https://www.amazon.co.uk/dp/B0CHYSXX5Q) [**Willow WWM814BI 8kg 1400 RPM Integrated Washing Machine Built In Washing Machine with Aquaball Feature 15 Washing Programmes Allergy Safe Eco Front Loading**Willow**£238.41**3.8★**▲ 82%**](https://www.amazon.co.uk/dp/B0DNFPNPNL)
**~~View all trending →~~**
## **What buyers say about integrated washing machines**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**28%
*“Excellent value”*
**Noise Level**21%
*“Nice and quiet”*
**Quality-Overall**15%
*“Excellent product”*
**Ease Of Use**8%
*“Easy to use”*
**Size-Overall**5%
*“Perfect size”*
**Advertised Vs Actual Product**4%
*“does exactly as it says”*
**Ease Of Cleaning**4%
*“washes well”*
**Design-Overall**2%
*“nice design”*
**Durability**1%
*“Works amazingly very durable”*
**Instructions/User Manual/Troubleshooting**1%
*“the instruction book very detailed”*
### **What buyers complain about **
**Size-Overall**12%
*“Tight fit”*
**Assembly/Installation**12%
*“Terrible Installation”*
**Durability**11%
*“Broke after one month”*
**Noise Level**11%
*“Its actually quite loud”*
**Leak-Proof**7%
*“Leak”*
**Functionality-Overall**6%
*“They don't do the job properly”*
**Quality-Overall**5%
*“Rubbish totally Garbage”*
**Value For Money**4%
*“Bargain? No”*
**Ease Of Cleaning**3%
*“Clothes do not come out clean”*
**Maintenance And Repair**2%
*“Need replacement asap”*
### **Top return reasons **
**Functionality-Overall**17%
**Defective Material/Parts**17%
**Noise Level**15%
**Size-Overall**13%
**Assembly/Installation**8%
**Leak-Proof**7%
**Advertised Vs Actual Product**2%
**Maintenance And Repair**2%
**Water Resistance**2%
**Product Condition**1%
## **Common questions**
- **Is integrated washing machines profitable to sell on Amazon United Kingdom?**
- The niche generates £318K/yr across 34 tracked products. 8 of 12 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Skip it (44/100).
- **How competitive is the integrated washing machines niche?**
- 13 brands and 22 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in integrated washing machines?**
- Top complaints mined from reviews: Size-Overall, Assembly/Installation, Durability. The return rate is 3.5%.
- **When does demand for integrated washing machines peak?**
- Demand peaks in Oct–Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the integrated washing machines niche?**
- Listings span £179.55–£604.22; the average listing price is £305.82 (sweet spot $15–$100). The average incumbent carries 99 reviews — the moat a new listing must climb.
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