---
title: "Integrated Fridge — £114K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/large-appliances/integrated-fridge"
last_updated: "2026-07-31T07:18:39.585Z"
locale: en
meta:
description: "Niche score 45/100 · £114K/yr market · 61K searches/yr · £220.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £114K/yr market · 61K searches/yr · £220.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Integrated Fridge — £114K/yr Amazon UK Niche (2026) - Flapen"
---
# **integrated fridge**
**Skip it**
Prices mostly outside the sweet spot ($122.70–$346.66) — this niche doesn't clear our bar today.
Market size 27Growth 75Conversion 11Competition 38Returns 47Price range 0Avg price 43Brand share 52Review moat 99Quality gap 63
**Review moat**
**Incredible****27.16**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Great****+60.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****£220.51**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£114K**
£114K/yr · 61K searches
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****£122.70–£346.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, integrated fridge is a £114K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jul. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **integrated fridge market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **£55K–£110K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#96**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **95%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **—flat
**Sellers**
**21**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**15%**
- Willow18% - ASCOLI17% - CANDY15% - Cookology13% - Hisense12% - HYE11% - Open — no brand owns it (6 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +60.4% search growth over the last 90 days.
3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/large-appliances/integrated-fridge/trend)
## **Top integrated fridge search terms**
- **integrated fridge**42K/yr+66.2%0.5% conv. - **integrated under counter fridge**8K/yr+53.2%0.6% conv. - **built in fridge**4K/yr+37.8%0.1% conv. - **under counter integrated fridge**4K/yr+62.5%1.4% conv. - **intergrated fridge**3K/yr+45.3%0.3% conv. [**All search terms **](https://flapen.com/research/uk/large-appliances/integrated-fridge/search-terms)
## **Top integrated fridge products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£6K10%£11K15%£17K20%£23K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Willow WBU60F 135L Built Under Integrated Fridge with LED Light Auto Defrost Reversible Door Electronic Temperature Control**Willow**£205.10**4.7★8 rev](https://www.amazon.co.uk/dp/B0G49Y8SRL) [2**ASCOLI 110L Integrated Fridge Integrated Under Counter Fridge Reversible Door Direct Cooling Led Light Mechanical Temperature Control Adjustable Levelling Legs Removable Glass Shelves**ASCOLI**£203.71**4.7★5 rev](https://www.amazon.co.uk/dp/B0FH6KBJK7) [3**CANDY CMLS68EWK Integrated Undercounter Fridge 135L Total Capacity White E Rated**CANDY**£209.66**4.3★13 rev](https://www.amazon.co.uk/dp/B0CZS6XCXV) [4**Cookology 138L Built-in/Integrated Under Counter Larder Fridge Adjustable Temperature Control and Legs Reversible Door LED Interior Light - White**Cookology**£230.56**4.6★28 rev](https://www.amazon.co.uk/dp/B0BPCJS9F8) [5**HYE In-Column Fridge - Integrated Fridge 129L Built In Design Quiet 39 dB Operation 54cm Width White Perfect For Smaller Homes & Couples - RF01BIUC129W01**HYE**£122.70**4.5★9 rev](https://www.amazon.co.uk/dp/B0FFBJW93M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SIA RFU103/M Built In 90L White Integrated Under Counter 3 Drawer Freezer 4* Freezer Rating Metal Back Panel Reversible Door Manual Defrost**SIA**£166.63**72 rev1mo ago](https://www.amazon.co.uk/dp/B0H3P7VP9C) [**Willow WBU60F 135L Built Under Integrated Fridge with LED Light Auto Defrost Reversible Door Electronic Temperature Control**Willow**£205.10**8 rev8mo ago](https://www.amazon.co.uk/dp/B0G49Y8SRL) [**ASCOLI 110L Integrated Fridge Integrated Under Counter Fridge Reversible Door Direct Cooling Led Light Mechanical Temperature Control Adjustable Levelling Legs Removable Glass Shelves**ASCOLI**£203.71**5 rev1y ago](https://www.amazon.co.uk/dp/B0FH6KBJK7) [**HYE In-Column Fridge - Integrated Fridge 129L Built In Design Quiet 39 dB Operation 54cm Width White Perfect For Smaller Homes & Couples - RF01BIUC129W01**HYE**£122.70**9 rev1y ago](https://www.amazon.co.uk/dp/B0FFBJW93M) [**HYE Under Counter Fridge - Integrated Fridge 118L Built In Design Auto Defrost Freezer Zone Quiet 39 dB Operation 54cm Width White Perfect For Smaller Homes & Couples - RF01BIUC118W01**HYE**£131.12**3 rev1y ago](https://www.amazon.co.uk/dp/B0FCFX6KZR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SIA RFU103/M Built In 90L White Integrated Under Counter 3 Drawer Freezer 4* Freezer Rating Metal Back Panel Reversible Door Manual Defrost**SIA**£166.63**4.0★**▲ 202%**](https://www.amazon.co.uk/dp/B0H3P7VP9C) [**CANDY CMS518EWK Integrated Tall Larder Fridge 316L Total Capacity White E Rated**CANDY**£346.66**3.9★**▲ 92%**](https://www.amazon.co.uk/dp/B0CZS6ZPWN) [**Willow WBU60F 135L Built Under Integrated Fridge with LED Light Auto Defrost Reversible Door Electronic Temperature Control**Willow**£205.10**4.7★**▲ 80%**](https://www.amazon.co.uk/dp/B0G49Y8SRL) [**ASCOLI 110L Integrated Fridge Integrated Under Counter Fridge Reversible Door Direct Cooling Led Light Mechanical Temperature Control Adjustable Levelling Legs Removable Glass Shelves**ASCOLI**£203.71**4.7★**▲ 71%**](https://www.amazon.co.uk/dp/B0FH6KBJK7) [**Bosch Series 2 KTL15NWEAG Under Counter Fridge with Icebox White**Bosch**£238.48**4.8★**▲ 66%**](https://www.amazon.co.uk/dp/B0F83YNKQC)
**~~View all trending →~~**
## **What buyers say about integrated fridge**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Excellent value for money”*
**Storage Capacity**20%
*“Lots of storage space”*
**Size-Overall**19%
*“Exact measurement”*
**Noise Level**10%
*“very low noise”*
**Advertised Vs Actual Product**10%
*“Very pleased with item does what is described”*
**Quality-Overall**6%
*“Quality”*
**Design-Overall**2%
*“The fridge looks very smart”*
**Ease Of Use**2%
*“Being Haro it is easier for me to remove the curse's done”*
**Brightness/Shine/Glow**2%
*“the internal light is very bright”*
**Assembly/Installation**2%
*“The installation service was also professional”*
### **What buyers complain about **
**Durability**25%
*“I decided to get the same one as I previously had as the 1st one lasted a while it was only the door trays that broke”*
**Noise Level**17%
*“quite noisy”*
**Size-Overall**17%
*“It looks quite big”*
**Heating**8%
*“Temperature issue”*
**Temperature Control**8%
*“Temperature issue”*
**Assembly/Installation**8%
*“Total pain in the backside given how much faff is involved with deliveries and installation”*
### **Top return reasons **
**Size-Overall**41%
**Defective Material/Parts**28%
**Product Condition**13%
**Scratch Resistance**6%
**Charging**6%
**Maintenance And Repair**6%
## **Common questions**
- **Is integrated fridge profitable to sell on Amazon United Kingdom?**
- The niche generates £114K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +60.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the integrated fridge niche?**
- 12 brands and 21 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in integrated fridge?**
- Top complaints mined from reviews: Durability, Noise Level, Size-Overall. The return rate is 3.3%.
- **When does demand for integrated fridge peak?**
- Demand peaks in Jul; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the integrated fridge niche?**
- Listings span £122.70–£346.66; the average listing price is £220.51 (sweet spot $15–$100). The average incumbent carries 27 reviews — the moat a new listing must climb.
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