---
title: "Trend — integrated fridge freezer - Flapen"
canonical_url: "https://flapen.com/research/uk/large-appliances/integrated-fridge-freezer/trend"
last_updated: "2026-07-31T08:54:58.183Z"
locale: en
meta:
  description: "Niche score 52/100 · £171K/yr market. Prices mostly outside the sweet spot ($155.35–$492.16) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £171K/yr market. Prices mostly outside the sweet spot ($155.35–$492.16) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — integrated fridge freezer - Flapen"
---

# **integrated fridge freezer**

**Worth a look**

Shows a thin review moat (117 avg reviews), but prices mostly outside the sweet spot ($155.35–$492.16) keeps it on the watch list.

Market size 35Growth 58Conversion 12Competition 82Returns 24Price range 0Avg price 30Brand share 74Review moat 94Quality gap 88

**Review moat**

**Great****117.29**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Brand share**

**Good****60%**

top-5 brand share — brands hold most of the demand

**Growth**

**Good****+32.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****£171K**

£171K/yr · 60K searches

**Avg price**

**Okay****£304.93**

avg listing price — sweet spot $15–$100

**Returns**

**Bad****5.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****£155.35–£492.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")