---
title: "Integrated Dishwasher — £380K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/large-appliances/integrated-dishwasher"
last_updated: "2026-07-31T09:19:28.724Z"
locale: en
meta:
description: "Niche score 48/100 · £380K/yr market · 212K searches/yr · £267.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £380K/yr market · 212K searches/yr · £267.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Integrated Dishwasher — £380K/yr Amazon UK Niche (2026) - Flapen"
---
# **integrated dishwasher**
**Skip it**
Prices mostly outside the sweet spot ($171.23–$504.67) — this niche doesn't clear our bar today.
Market size 55Growth 20Conversion 8Competition 72Returns 20Price range 0Avg price 36Brand share 75Review moat 95Quality gap 95
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Incredible****99.57**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£380K**
£380K/yr · 212K searches
**Avg price**
**Okay****£267.60**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-9.0%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****6.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****£171.23–£504.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, integrated dishwasher is a £380K/yr Amazon United Kingdom market (212K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **integrated dishwasher market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£401K–£535K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#33**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **57%**
- **Out of stock**
- **18.8%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**60%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 94%
**Open market**
**32%**
- COMFEE'17% - Hisense12% - Bosch12% - Indesit11% - HYE9% - Samsung8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.
10K6KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/large-appliances/integrated-dishwasher/trend)
## **Top integrated dishwasher search terms**
- **integrated dishwasher**119K/yr-17.4%0.9% conv. - **integrated dishwashers full size**15K/yr+135.1%1.0% conv. - **dishwasher integrated**17K/yr-1.7%0.5% conv. - **integrated dishwashers**13K/yr-19.3%0.6% conv. - **integrated dishwasher 60cm**14K/yr-25.1%1.5% conv. - **fully integrated dishwasher**6K/yr+11.6%0.8% conv. - **dishwashers integrated**5K/yr+11.8%0.7% conv. - **lamona dishwasher**6K/yr-12.2%0.0% conv. - **dishwasher integrated 60cm**6K/yr-34.4%1.1% conv. - **built in dishwasher**5K/yr-25.0%0.9% conv. [**All search terms **](https://flapen.com/research/uk/large-appliances/integrated-dishwasher/search-terms)
## **Top integrated dishwasher products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£11K6%£23K9%£34K12%£46K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**COMFEE Fully Integrated Dishwasher 12 Place Settings 60cm**COMFEE'**£183.74**4.0★1,073 rev](https://www.amazon.co.uk/dp/B0BF5JS7QK) [2**HYE Dishwasher - Integrated Dishwasher With 14 Place Settings 60cm Full Size & Built-In Design Black ECO Program Quick Wash Quiet (49 dB) - DW01B14PB25**HYE**£171.23**3.2★21 rev](https://www.amazon.co.uk/dp/B0FPGLLD2R) [3**Bosch Series 2 SMV2HTX02G Fully Integrated Dishwasher 60cm**Bosch**£336.39**4.3★160 rev](https://www.amazon.co.uk/dp/B0CZS51JTW) [4**Indesit Push and Go D2I HD526 UK Built-In 14 Place Setting DIsh Washer - White**Indesit**£201.28**4.7★18 rev](https://www.amazon.co.uk/dp/B0D4Z3CNPT) [5**Beko DIN15X20 Full-size Integrated Dishwasher | Black Control Panel 60 cm Full size with 13 Place Setting | x30 Minute Quick Wash Technology**Beko**£202.30**4.2★94 rev](https://www.amazon.co.uk/dp/B0CC9QZ63C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Russell Hobbs Fully Integrated Built-In Dishwasher 14 Place Settings 7 Wash Programs Class C 1-24-Hour Delay Start Extra Drying Overflow & Leak Protection in Silver 60cm Wide RH60BIDW00C1**Russell Hobbs**£252.86**2 rev2mo ago](https://www.amazon.co.uk/dp/B0H1CXPTD5) [**COMFEE Fully Integrated Dishwasher 14 Place Settings Wi-Fi Built-In**COMFEE'**£244.58**1,073 rev5mo ago](https://www.amazon.co.uk/dp/B0GPWTCLSK) [**Russell Hobbs Built-In Dishwasher Class D 13 Place Settings 6 Wash Programs 19-Hour Delay Start Half Load Function Auto Door Release and Info LED RH60BIDW01D2**Russell Hobbs**£230.09**2 rev8mo ago](https://www.amazon.co.uk/dp/B0FZ5FPYY5) [**Russell Hobbs Fully Integrated Built-In Dishwasher Class E 12 Place Settings 5 Wash Programs 9-Hour Delay Start and Half Load Function in Grey RH60BIDW00E1**Russell Hobbs**£208.78**2 rev10mo ago](https://www.amazon.co.uk/dp/B0FT4MXNQL) [**HYE Dishwasher - Integrated Dishwasher With 14 Place Settings 60cm Full Size & Built-In Design Black ECO Program Quick Wash Quiet (49 dB) - DW01B14PB25**HYE**£171.23**21 rev10mo ago](https://www.amazon.co.uk/dp/B0FPGLLD2R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Russell Hobbs Fully Integrated Built-In Dishwasher 14 Place Settings 7 Wash Programs Class C 1-24-Hour Delay Start Extra Drying Overflow & Leak Protection in Silver 60cm Wide RH60BIDW00C1**Russell Hobbs**£252.86**4.5★**▲ 262%**](https://www.amazon.co.uk/dp/B0H1CXPTD5) [**Russell Hobbs Built-In Dishwasher Class D 13 Place Settings 6 Wash Programs 19-Hour Delay Start Half Load Function Auto Door Release and Info LED RH60BIDW01D2**Russell Hobbs**£230.09**4.5★**▲ 244%**](https://www.amazon.co.uk/dp/B0FZ5FPYY5) [**Hoover H DISH 300 HIP 3C7E0S-80 Integrated Full Size Dishwasher 13 Place Settings C Rated**Hoover**£218.46**0.0★**▲ 181%**](https://www.amazon.co.uk/dp/B0FBS2WLW6) [**COMFEE Fully Integrated Dishwasher 14 Place Settings Wi-Fi Built-In**COMFEE'**£244.58**4.0★**▲ 114%**](https://www.amazon.co.uk/dp/B0GPWTCLSK) [**Indesit Push and Go D2I HD526 UK Built-In 14 Place Setting DIsh Washer - White**Indesit**£201.28**4.7★**▲ 106%**](https://www.amazon.co.uk/dp/B0D4Z3CNPT)
**~~View all trending →~~**
## **What buyers say about integrated dishwasher**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“Great value for money”*
**Ease Of Cleaning**15%
*“Great at cleaning”*
**Quality-Overall**15%
*“Good quality”*
**Noise Level**12%
*“Quiet and cleans well”*
**Advertised Vs Actual Product**5%
*“Does what it should”*
**Ease Of Use**4%
*“Easy to understand and use”*
**Size-Overall**3%
*“Acurate to dimensions”*
**Storage Capacity**3%
*“The capacity is more than enough for our daily use”*
**Design-Overall**3%
*“Love the design”*
**Durability**3%
*“used a couple of times with no faults”*
### **What buyers complain about **
**Size-Overall**17%
*“so it's very hard to fit big plates in here”*
**Ease Of Cleaning**7%
*“Also find with the majority of washes that things come out dirty on the top rack”*
**Leak-Proof**7%
*“Shows LC error (“leak detection system triggered”) and runs the drain pump continuously”*
**Advertised Vs Actual Product**6%
*“Incorrect Energy Rating - This model is an E. Energy efficiency label for this item is incorrect”*
**Assembly/Installation**5%
*“Poor installation”*
**Functionality-Overall**5%
*“does not work”*
**Instructions/User Manual/Troubleshooting**5%
*“Instructions are very poor”*
**Durability**5%
*“does not feel like it will last long at all”*
**Mechanism Issues**4%
*“used inappropriate screws”*
**Noise Level**4%
*“Not Silent,”*
### **Top return reasons **
**Size-Overall**20%
**Defective Material/Parts**15%
**Advertised Vs Actual Product**11%
**Functionality-Overall**10%
**Leak-Proof**7%
**Compatibility-Overall**6%
**Touch/Button Controls**4%
**Ease Of Cleaning**4%
**Color**4%
**Connectivity-Overall**3%
## **Common questions**
- **Is integrated dishwasher profitable to sell on Amazon United Kingdom?**
- The niche generates £380K/yr across 28 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the integrated dishwasher niche?**
- 14 brands and 24 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in integrated dishwasher?**
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Leak-Proof. The return rate is 6.4% — above our launch gate.
- **When does demand for integrated dishwasher peak?**
- Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the integrated dishwasher niche?**
- Listings span £171.23–£504.67; the average listing price is £267.60 (sweet spot $15–$100). The average incumbent carries 100 reviews — the moat a new listing must climb.
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