---
title: "Freezer — £3.3M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/large-appliances/freezer"
last_updated: "2026-07-31T06:30:25.101Z"
locale: en
meta:
description: "Niche score 62/100 · £3.3M/yr market · 2.3M searches/yr · £124.59 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 62/100 · £3.3M/yr market · 2.3M searches/yr · £124.59 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Freezer — £3.3M/yr Amazon UK Niche (2026) - Flapen"
---
# **freezer**
**Launch it**
A $3.3M/yr market growing +21.6% this quarter with returns at 1.5% — clears our launch bar.
Market size 96Growth 51Conversion 14Competition 83Returns 86Price range 22Avg price 67Brand share 42Review moat 67Quality gap 53
**Market size**
**Incredible****£3.3M**
£3.3M/yr · 2.3M searches
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Review moat**
**Good****839.3**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£124.59**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+21.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Price range**
**Bad****£67.13–£215.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, freezer is a £3.3M/yr Amazon United Kingdom market (2.3M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 62/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **freezer market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **£2.5M–£3.1M**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **58%**
- **Sponsored**
- **94%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**13 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 74%
**Open market**
**15%**
- COMFEE'22% - HYE18% - Cookology16% - Willow16% - Fridgemaster7% - SIA5% - Open — no brand owns it (7 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +21.6% search growth over the last 90 days.
100K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/large-appliances/freezer/trend)
## **Top freezer search terms**
- **freezer**795K/yr+27.3%0.6% conv. - **chest freezer**582K/yr+22.6%1.5% conv. - **freezers**166K/yr+8.0%0.3% conv. - **under counter freezer only**118K/yr+13.7%1.1% conv. - **under counter freezer**100K/yr+27.6%0.9% conv. - **small chest freezer**94K/yr+32.4%1.5% conv. - **chest freezer frost free**62K/yr+17.9%1.0% conv. - **undercounter freezer**65K/yr+17.4%1.1% conv. - **chest freezers**61K/yr+7.5%0.7% conv. - **deep freezer**50K/yr+19.8%0.7% conv. [**All search terms **](https://flapen.com/research/uk/large-appliances/freezer/search-terms)
## **Top freezer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£99K6%£198K9%£296K12%£395K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cookology 99L Freestanding Chest Freezer - Adjustable Feet - Black**Cookology**£106.27**4.5★3,601 rev](https://www.amazon.co.uk/dp/B09BZVB63Q) [2**COMFEE 60L Under Counter Freezer with 4-Star Freezer RCU60WH2(E)**COMFEE'**£100.97**4.4★1,087 rev](https://www.amazon.co.uk/dp/B0CT5CHMS4) [3**HYE Chest Freezer - 96L Capacity Freestanding Design Black**HYE**£89.50**4.2★293 rev](https://www.amazon.co.uk/dp/B0FXXP585C) [4**Willow W99CFB Freestanding 99L Chest Freezer with Removable Storage Basket Suitable for Outbuildings and Garages 4* Freezer Rating - Black**Willow**£98.43**4.6★435 rev](https://www.amazon.co.uk/dp/B0B9HB2XSL) [5**Willow W99CFW Freestanding 99L Chest Freezer with Removable Storage Basket Suitable for Outbuildings and Garages 4* Freezer Rating - White**Willow**£96.37**4.3★400 rev](https://www.amazon.co.uk/dp/B0B9HDRL3C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hoover Free Standing Chest Freezer 1 Door E Class 100L Total Capacity White 54.5x49x84.5cm - HOCH100EMK**Hoover**£81.22**9 rev3mo ago](https://www.amazon.co.uk/dp/B0GXL6BPH4) [**HYE Chest Freezer - 205L Capacity Freestanding Design White**HYE**£137.34**293 rev6mo ago](https://www.amazon.co.uk/dp/B0GGBX424J) [**Fridgemaster White Chest Freezer 97L Capacity MCF100E Freestanding Mechanical Control Winter Guard (-15C) Low Noise 38dB Basket Storage 858 (H) x 578 (W) x 444 (D) mm**Fridgemaster**£89.12**32 rev8mo ago](https://www.amazon.co.uk/dp/B0GYRSS329) [**HYE Chest Freezer - 96L Capacity Freestanding Design Black**HYE**£89.50**293 rev9mo ago](https://www.amazon.co.uk/dp/B0FXXP585C) [**HYE Chest Freezer - 205L Capacity Freestanding Design Black**HYE**£143.51**293 rev9mo ago](https://www.amazon.co.uk/dp/B0FYG78NRW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hoover Free Standing Chest Freezer 1 Door E Class 100L Total Capacity White 54.5x49x84.5cm - HOCH100EMK**Hoover**£81.22**5.0★**▲ 243%**](https://www.amazon.co.uk/dp/B0GXL6BPH4) [**Fridgemaster White Chest Freezer 97L Capacity MCF100E Freestanding Mechanical Control Winter Guard (-15C) Low Noise 38dB Basket Storage 858 (H) x 578 (W) x 444 (D) mm**Fridgemaster**£89.12**4.2★**▲ 241%**](https://www.amazon.co.uk/dp/B0GYRSS329) [**HYE Chest Freezer - 205L Capacity Freestanding Design White**HYE**£137.34**4.2★**▲ 102%**](https://www.amazon.co.uk/dp/B0GGBX424J) [**HYE Chest Freezer - 205L Capacity Freestanding Design Black**HYE**£143.51**4.2★**▲ 92%**](https://www.amazon.co.uk/dp/B0FYG78NRW) [**SIA SCF92WE Freestanding 92L White Chest Freezer 47cm Wide Narrow Compact Design Temperature Control E Rated 2 Year Parts And Labour Guarantee**SIA**£90.29**4.3★**▲ 91%**](https://www.amazon.co.uk/dp/B0DLBTX1WM)
**~~View all trending →~~**
## **What buyers say about freezer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“Easy to fit”*
**Value For Money**19%
*“Excellent price”*
**Quality-Overall**13%
*“Quality great storage is super”*
**Storage Capacity**11%
*“The capacity is amazing”*
**Noise Level**9%
*“no noise”*
**Advertised Vs Actual Product**7%
*“Exactly what I needed”*
**Compactness**3%
*“Compact and tidy”*
**Ease Of Use**3%
*“Easy to use”*
**Design-Overall**2%
*“sleek and stylish”*
**Weight Light**2%
*“Lightweight and easy maneuvered”*
### **What buyers complain about **
**Size-Overall**21%
*“Small freezer”*
**Quality-Overall**10%
*“Poor quality control”*
**Value For Money**7%
*“Not paid a lot of money for it”*
**Functionality-Overall**6%
*“Not working”*
**Durability**6%
*“It burst within 12 hours of having it”*
**Noise Level**5%
*“The noise is too loud”*
**Scratch Resistance**3%
*“Came scratch on lid”*
**Ease Of Use**3%
*“Looks like it had a hard time during transport”*
**Heating**2%
*“found all the food defrosted”*
**Ice Maker**2%
*“Too much ice”*
### **Top return reasons **
**Defective Material/Parts**22%
**Size-Overall**22%
**Functionality-Overall**12%
**Scratch Resistance**8%
**Heating**5%
**Maintenance And Repair**4%
**Leak-Proof**3%
**Noise Level**3%
**Quality-Overall**2%
**Product Condition**2%
## **Common questions**
- **Is freezer profitable to sell on Amazon United Kingdom?**
- The niche generates £3.3M/yr across 50 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is +21.6%. Flapen's verdict: Launch it (62/100).
- **How competitive is the freezer niche?**
- 13 brands and 23 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in freezer?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.5%.
- **When does demand for freezer peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the freezer niche?**
- Listings span £67.13–£215.36; the average listing price is £124.59 (sweet spot $15–$100). The average incumbent carries 839 reviews — the moat a new listing must climb.
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