---
title: "Dishwasher — £2.6M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/large-appliances/dishwasher"
last_updated: "2026-07-31T06:30:23.860Z"
locale: en
meta:
description: "Niche score 51/100 · £2.6M/yr market. Prices mostly outside the sweet spot ($141.44–$440.26) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £2.6M/yr market. Prices mostly outside the sweet spot ($141.44–$440.26) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dishwasher — £2.6M/yr Amazon UK Niche (2026) - Flapen"
---
# **dishwasher**
**Worth a look**
Shows a $2.6M/yr market, but prices mostly outside the sweet spot ($141.44–$440.26) keeps it on the watch list.
Market size 95Growth 22Conversion 12Competition 73Returns 25Price range 0Avg price 42Brand share 41Review moat 74Quality gap 85
**Market size**
**Incredible****£2.6M**
£2.6M/yr · 1.2M searches
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****532.21**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£228.27**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-6.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****£141.44–£440.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, dishwasher is a £2.6M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dishwasher market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£1.8M–£2.3M**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#10**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **86%**
- **Out of stock**
- **12.8%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 79%
**Open market**
**16%**
- COMFEE'29% - Bosch21% - Hisense14% - HYE12% - Russell Hobbs4% - Hotpoint4% - Open — no brand owns it (8 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.
100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/uk/large-appliances/dishwasher/trend)
## **Top dishwasher search terms**
- **dishwasher**844K/yr-3.6%0.4% conv. - **dish washer**55K/yr-10.7%0.4% conv. - **dishwashers freestanding**41K/yr-24.3%0.5% conv. - **bosch dishwasher**46K/yr-3.8%0.9% conv. - **dishwashers**34K/yr-5.3%0.5% conv. - **dish washers machines**18K/yr-15.8%0.4% conv. - **dishwasher machine**16K/yr-6.1%0.3% conv. - **full size dishwashers**15K/yr-7.1%0.4% conv. - **full size dishwasher**11K/yr-35.4%0.7% conv. - **freestanding dishwasher**19K/yr-3.8%0.4% conv. [**All search terms **](https://flapen.com/research/uk/large-appliances/dishwasher/search-terms)
## **Top dishwasher products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£77K6%£154K9%£232K12%£309K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**COMFEE Dishwasher Freestanding 13 Place Settings 60cm Black**COMFEE'**£188.48**4.0★509 rev](https://www.amazon.co.uk/dp/B0G6D8VQ5Z) [2**Bosch Series 2 SMS26AW08G Freestanding Dishwasher 60cm White**Bosch**£312.04**4.5★119 rev](https://www.amazon.co.uk/dp/B0CZS2YRMQ) [3**HYE Dishwasher - Freestanding Dishwasher With 14 Place Settings 60cm Full Size Design White ECO Program Quick Wash Quiet (49 dB) - DW0114PW25**HYE**£167.12**3.8★67 rev](https://www.amazon.co.uk/dp/B0FP5NDTNV) [4**COMFEE Dishwasher Freestanding 13 Place Settings 60cm White**COMFEE'**£188.99**4.0★509 rev](https://www.amazon.co.uk/dp/B0G6D5BXYW) [5![Hisense HS622E90BUK Freestanding Standard Dishwasher 85cm High - E Rated Black 24 x 23 x 33 inches (L x W x H) [Energy Class E]](https://m.media-amazon.com/images/I/21oOOk6goEL.jpg)**Hisense HS622E90BUK Freestanding Standard Dishwasher 85cm High - E Rated Black 24 x 23 x 33 inches (L x W x H) \[Energy Class E\]**Hisense**£221.60**3.9★654 rev](https://www.amazon.co.uk/dp/B0BX24RQR9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**COMFEE Table Top Dishwasher 6 Place Settings White**COMFEE'**£141.44**2,157 rev6mo ago](https://www.amazon.co.uk/dp/B0GJD7RX7G) [**COMFEE Full Size Freestanding Dishwasher 14 Place Settings Black**COMFEE'**£248.79**1,073 rev6mo ago](https://www.amazon.co.uk/dp/B0GF8WC64R) [**COMFEE Full Size Freestanding Dishwasher 14 Place Settings White**COMFEE'**£229.31**1,073 rev6mo ago](https://www.amazon.co.uk/dp/B0GF7YW76V) [**COMFEE Dishwasher Freestanding 13 Place Settings 60cm Black**COMFEE'**£188.48**509 rev7mo ago](https://www.amazon.co.uk/dp/B0G6D8VQ5Z) [**COMFEE Dishwasher Freestanding 13 Place Settings 60cm White**COMFEE'**£188.99**509 rev7mo ago](https://www.amazon.co.uk/dp/B0G6D5BXYW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Samsung Series 11 Smart Integrated Dishwasher Auto Door Open 14 Place Setting Model: DW60A8060BB/EU**Samsung**£365.22**4.0★**▲ 137%**](https://www.amazon.co.uk/dp/B09RQVC79W) [**COMFEE Dishwasher Freestanding 13 Place Settings 60cm Silver**COMFEE'**£190.11**4.2★**▲ 107%**](https://www.amazon.co.uk/dp/B0G6D2R5C8) [**COMFEE Table Top Dishwasher 6 Place Settings White**COMFEE'**£141.44**4.3★**▲ 99%**](https://www.amazon.co.uk/dp/B0GJD7RX7G) [**COMFEE Full Size Freestanding Dishwasher 14 Place Settings Black**COMFEE'**£248.79**4.0★**▲ 95%**](https://www.amazon.co.uk/dp/B0GF8WC64R) [**Midea 60cm Freestanding Dishwasher 14 Settings White**Midea**£245.47**4.7★**▲ 90%**](https://www.amazon.co.uk/dp/B0DVM1FVB9)
**~~View all trending →~~**
## **What buyers say about dishwasher**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**20%
*“Cleans well”*
**Value For Money**14%
*“Amazing value”*
**Ease Of Use**13%
*“Ease of use”*
**Noise Level**11%
*“Not too noisy”*
**Quality-Overall**11%
*“Excellent Quality”*
**Size-Overall**7%
*“Size is accurate”*
**Advertised Vs Actual Product**5%
*“Just what I needed”*
**Storage Capacity**3%
*“good space saver”*
**Design-Overall**2%
*“It is built well”*
**Compactness**1%
*“Its compact enough to fit on my countertop”*
### **What buyers complain about **
**Size-Overall**15%
*“Small”*
**Ease Of Cleaning**11%
*“Doesn't clean dishes”*
**Durability**9%
*“Doesnt last”*
**Quality-Overall**7%
*“quality 2 not reliable”*
**Leak-Proof**6%
*“leaked afterwards”*
**Functionality-Overall**5%
*“it stopped working”*
**Assembly/Installation**4%
*“Poor installation”*
**Maintenance And Repair**3%
*“6 weeks later still no repair”*
**Value For Money**3%
*“Although i wasnt expecting the best for this price”*
**Noise Level**2%
*“Bit noisy”*
### **Top return reasons **
**Size-Overall**33%
**Defective Material/Parts**13%
**Functionality-Overall**9%
**Leak-Proof**9%
**Compatibility-Overall**4%
**Ease Of Cleaning**4%
**Advertised Vs Actual Product**2%
**Connectivity-Overall**2%
**Quality-Overall**2%
**Water Resistance**2%
## **Common questions**
- **Is dishwasher profitable to sell on Amazon United Kingdom?**
- The niche generates £2.6M/yr across 43 tracked products. 14 of 15 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the dishwasher niche?**
- 14 brands and 23 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in dishwasher?**
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Durability. The return rate is 5.1% — above our launch gate.
- **When does demand for dishwasher peak?**
- Demand peaks in Feb–Mar; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the dishwasher niche?**
- Listings span £141.44–£440.26; the average listing price is £228.27 (sweet spot $15–$100). The average incumbent carries 532 reviews — the moat a new listing must climb.
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