---
title: "Dishwasher Cutlery Basket — £228K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/large-appliances/dishwasher-cutlery-basket"
last_updated: "2026-07-31T13:45:38.134Z"
locale: en
meta:
description: "Niche score 45/100 · £228K/yr market · 202K searches/yr · £8.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £228K/yr market · 202K searches/yr · £8.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dishwasher Cutlery Basket — £228K/yr Amazon UK Niche (2026) - Flapen"
---
# **dishwasher cutlery basket**
**Skip it**
Prices mostly outside the sweet spot ($6.53–$13.68) — this niche doesn't clear our bar today.
Market size 43Growth 13Conversion 96Competition 20Returns 85Price range 0Avg price 24Brand share 32Review moat 54Quality gap 82
**Conversion**
**Incredible****12.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,342.92**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£228K**
£228K/yr · 202K searches
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****£8.81**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-24.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£6.53–£13.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dishwasher cutlery basket is a £228K/yr Amazon United Kingdom market (202K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dishwasher cutlery basket market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£220K–£264K**
- units × avg price
- **Conversion rate**
- **12.8%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **54%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **—flat
**Sellers**
**28**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**10%**
- BIHARNT37% - Paxanpax24% - FIND A SPARE10% - First4spares8% - Griwuut7% - Quailitas4% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.
5K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/large-appliances/dishwasher-cutlery-basket/trend)
## **Top dishwasher cutlery basket search terms**
- **dishwasher cutlery basket**102K/yr-23.9%11.9% conv. - **dishwasher basket**18K/yr-38.8%5.9% conv. - **hotpoint dishwasher cutlery basket**13K/yr-23.4%17.8% conv. - **dishwasher cutlery basket replacement**6K/yr-35.4%13.4% conv. - **dishwasher basket for cutlery**8K/yr-21.3%11.7% conv. - **cutlery basket for dishwasher universal**7K/yr-21.5%11.4% conv. - **dishwasher utensil basket**7K/yr-14.7%6.0% conv. - **indesit dishwasher cutlery basket**7K/yr-20.2%13.1% conv. - **cutlery holder for dishwasher**6K/yr-20.0%11.3% conv. - **dishwasher baskets**5K/yr-9.4%1.9% conv. [**All search terms **](https://flapen.com/research/uk/large-appliances/dishwasher-cutlery-basket/search-terms)
## **Top dishwasher cutlery basket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£23K20%£46K30%£69K40%£91K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BIHARNT Dishwasher Cutlery Basket C00257140 for Hotpoint Indesit & Whirlpool Universal Deluxe Dishwasher Grey**BIHARNT**£10.04**4.3★1,788 rev](https://www.amazon.co.uk/dp/B0BQHTLB8R) [2**Paxanpax PLD1591 Compatible Grey Cutlery Basket Indesit Hotpoint FDF FDL LBF LKF LFT LFSA Series C00257140**Paxanpax**£7.19**3.7★881 rev](https://www.amazon.co.uk/dp/B08YK8TY96) [3**Paxanpax PLD001 Cutlery Basket Fits brands: BHS Group Neff Siemens Gaggenau Dishwasher Grey 24 x 13.5 x 12.5 cm**Paxanpax**£6.53**4.2★5,645 rev](https://www.amazon.co.uk/dp/B00KAA27PQ) [4**Masterpart Univeral Dishwasher Cutlery Basket Compatible with Hotpoint Indesit Whirlpool C00257140 Detachable Handle Folding Removable Doors for All Standard Sized Dishwasher Cutlery Bastet**First4spares**£6.76**4.5★509 rev](https://www.amazon.co.uk/dp/B011IPHMJW) [5**Dishwasher Cutlery Basket with Removable Handle Universal Replacement Accessory Compatible with Bosch Siemens Neff Whirlpool Hotpoint Indesit Ariston 24 x 13.9 x 12.4cm**Griwuut**£9.25**4.4★43 rev](https://www.amazon.co.uk/dp/B0FFRNRXMG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dishwasher Cutlery Basket Universal Replacement Cutlery Holder with Detachable Handle Foldable Lids and 8 Compartments for Hotpoint for Indesit for Whirlpool C00257140**Mudoulu**£10.18**12 rev6mo ago](https://www.amazon.co.uk/dp/B0GKGDBJ8F) [**Dishwasher Cutlery Basket with Removable Handle Universal Replacement Accessory Compatible with Bosch Siemens Neff Whirlpool Hotpoint Indesit Ariston 24 x 13.9 x 12.4cm**Griwuut**£9.25**43 rev1y ago](https://www.amazon.co.uk/dp/B0FFRNRXMG) [![QUAILITAS Dishwasher Cutlery Basket [Grey] Replacement Cutlery Basket for Dishwasher with Handle Compatible with Indesit Hotpoint FDF FDL LBF LKF LFT LFSA Series Kitchen Appliances](https://m.media-amazon.com/images/I/417jxcJgo3L.jpg)**QUAILITAS Dishwasher Cutlery Basket \[Grey\] Replacement Cutlery Basket for Dishwasher with Handle Compatible with Indesit Hotpoint FDF FDL LBF LKF LFT LFSA Series Kitchen Appliances**Quailitas**£6.61**302 rev2y ago](https://www.amazon.co.uk/dp/B0CNKGX7YB) [**BIHARNT Dishwasher Cutlery Basket C00257140 for Hotpoint Indesit & Whirlpool Universal Deluxe Dishwasher Grey**BIHARNT**£10.04**1,788 rev3y ago](https://www.amazon.co.uk/dp/B0BQHTLB8R) [**Universal Multipurpose Dishwasher Cutlery Basket - Removable Handle & Small Lid - Fits Most Brands Ideal Replacement Box - Compact Size 9.4 x 5.3 x 4.8in**Jenngaoo**£13.68**94 rev5y ago](https://www.amazon.co.uk/dp/B093TPBBNQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dishwasher Cutlery Basket Universal Replacement Cutlery Holder with Detachable Handle Foldable Lids and 8 Compartments for Hotpoint for Indesit for Whirlpool C00257140**Mudoulu**£10.18**4.1★**▲ 381%**](https://www.amazon.co.uk/dp/B0GKGDBJ8F) [**Find A Spare Cutlery Basket For Bosch Neff Hotpoint Siemens Carrera Eurotech Homark Lendi Powerpoint Servis White Westinghouse Baumatic Dishwasher**FIND A SPARE**£7.07**4.3★**▲ 112%**](https://www.amazon.co.uk/dp/B07QHYQ1BV) [**Universal Multipurpose Dishwasher Cutlery Basket - Removable Handle & Small Lid - Fits Most Brands Ideal Replacement Box - Compact Size 9.4 x 5.3 x 4.8in**Jenngaoo**£13.68**4.2★**▲ 62%**](https://www.amazon.co.uk/dp/B093TPBBNQ) [**Dishwasher Cutlery Basket with Removable Handle Universal Replacement Accessory Compatible with Bosch Siemens Neff Whirlpool Hotpoint Indesit Ariston 24 x 13.9 x 12.4cm**Griwuut**£9.25**4.4★**▲ 34%**](https://www.amazon.co.uk/dp/B0FFRNRXMG) [**BIHARNT Dishwasher Cutlery Basket C00257140 for Hotpoint Indesit & Whirlpool Universal Deluxe Dishwasher Grey**BIHARNT**£10.04**4.3★**▲ 28%**](https://www.amazon.co.uk/dp/B0BQHTLB8R)
**~~View all trending →~~**
## **What buyers say about dishwasher cutlery basket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**26%
*“Fit perfectly”*
**Quality-Overall**21%
*“Excellent product”*
**Advertised Vs Actual Product**17%
*“As advertised”*
**Value For Money**12%
*“Great value for money”*
**Strength**8%
*“Sturdy”*
**Durability**3%
*“More durable than previous proprietary brand”*
**Adhesion/Stickiness**1%
*“Easy to clip together too, its just the top bits if you want them on and the handle, straightforward, no faffing about”*
**Maintenance And Repair**1%
*“Good like for like replacement”*
**Design-Overall**1%
*“This has been designed well”*
**Compatibility-Overall**1%
*“Cheap and compatible”*
### **What buyers complain about **
**Durability**36%
*“Doesnt last”*
**Quality-Overall**28%
*“Price is too high for the quality”*
**Strength**9%
*“Very weak”*
**Design-Overall**5%
*“Impractical design”*
**Size-Overall**4%
*“Not fit for purpose”*
**Material Quality**2%
*“Poor quality plastic”*
**Grip**2%
*“On the 26th of June 2026 the handle won't stay in its position”*
**Storage Capacity**1%
*“which reduces overall capacity”*
**Color**1%
*“got sent blue not grey”*
**Value For Money**1%
*“expensive”*
### **Top return reasons **
**Size-Overall**62%
**Compatibility-Overall**9%
**Quality-Overall**5%
**Defective Material/Parts**5%
**Durability**4%
**Mechanism Issues**3%
**Grip**2%
**Dishwasher Safe**2%
**Advertised Vs Actual Product**1%
**Add-Ons/Attachments**1%
## **Common questions**
- **Is dishwasher cutlery basket profitable to sell on Amazon United Kingdom?**
- The niche generates £228K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the dishwasher cutlery basket niche?**
- 10 brands and 28 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in dishwasher cutlery basket?**
- Top complaints mined from reviews: Durability, Quality-Overall, Strength. The return rate is 1.5%.
- **When does demand for dishwasher cutlery basket peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the dishwasher cutlery basket niche?**
- Listings span £6.53–£13.68; the average listing price is £8.81 (sweet spot $15–$100). The average incumbent carries 1,343 reviews — the moat a new listing must climb.
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