---
title: "Cooker — £1.1M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/large-appliances/cooker"
last_updated: "2026-07-31T08:00:26.149Z"
locale: en
meta:
description: "Niche score 47/100 · £1.1M/yr market · 1.1M searches/yr · £238.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £1.1M/yr market · 1.1M searches/yr · £238.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cooker — £1.1M/yr Amazon UK Niche (2026) - Flapen"
---
# **cooker**
**Skip it**
Weak search conversion (0.4%) — this niche doesn't clear our bar today.
Market size 79Growth 18Conversion 5Competition 74Returns 33Price range 17Avg price 40Brand share 20Review moat 69Quality gap 95
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Market size**
**Great****£1.1M**
£1.1M/yr · 1.1M searches
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****759.65**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£238.10**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****4.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-14.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£22.25–£477.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, cooker is a £1.1M/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cooker market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£952K–£1.2M**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **92%**
- **Out of stock**
- **14.9%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 85%
**Open market**
**6%**
- Hisense38% - HYE24% - HADEN12% - Willow11% - Cookology7% - Ferre2% - Open — no brand owns it (7 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.
35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/large-appliances/cooker/trend)
## **Top cooker search terms**
- **electric cooker**342K/yr-17.3%0.4% conv. - **cooker**304K/yr-11.6%0.3% conv. - **electric cooker 60cm**86K/yr-19.9%0.5% conv. - **electric cookers freestanding 60cm**45K/yr-21.7%0.4% conv. - **cookers**42K/yr-17.2%0.2% conv. - **electric cookers**44K/yr-23.6%0.4% conv. - **60cm electric cooker**27K/yr-3.6%0.7% conv. - **range ovens**26K/yr+1.4%0.0% conv. - **cookers electric**24K/yr-23.9%0.4% conv. - **oven & hob bundles**21K/yr-17.1%0.1% conv. [**All search terms **](https://flapen.com/research/uk/large-appliances/cooker/search-terms)
## **Top cooker products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£33K6%£65K9%£98K12%£131K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HYE 50cm Freestanding Cooker - Electric Cooker with Kitchen Stove Black**HYE**£168.23**4.0★35 rev](https://www.amazon.co.uk/dp/B0GBYZ2XRD) [2![Hisense HDUKC60B 60cm Electric Cooker with Ceramic Hob-Black A Rated Double Oven 50L/80L [Energy Class A]](https://m.media-amazon.com/images/I/41PnUFlaN2L.jpg)**Hisense HDUKC60B 60cm Electric Cooker with Ceramic Hob-Black A Rated Double Oven 50L/80L \[Energy Class A\]**Hisense**£310.68**3.8★66 rev](https://www.amazon.co.uk/dp/B0FCS5TXJ2) [3**Hisense HDE3211BBUK 60cm Electric Cooker with Ceramic Hob-Black A Rated Double Oven**Hisense**£316.80**3.9★490 rev](https://www.amazon.co.uk/dp/B09Q97NVZM) [4![Hisense HDUKC60W 60cm Electric Cooker with Ceramic Hob-White A Rated Double Oven 50L/80L [Energy Class A]](https://m.media-amazon.com/images/I/41jqlxQdMAL.jpg)**Hisense HDUKC60W 60cm Electric Cooker with Ceramic Hob-White A Rated Double Oven 50L/80L \[Energy Class A\]**Hisense**£309.92**4.0★61 rev](https://www.amazon.co.uk/dp/B0FCS86PS8) [5**Cookology 93L 50cm Freestanding Twin Cavity Electric Cooker - Black**Cookology**£231.25**4.0★72 rev](https://www.amazon.co.uk/dp/B0CN9FRWL2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ferre F6TX04E3-BL 60cm Freestanding Electric Cooker**Ferre**£222.99**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GX6NX8X4) [**HYE 50cm Freestanding Cooker - Electric Cooker with Kitchen Stove white**HYE**£165.24**35 rev4mo ago](https://www.amazon.co.uk/dp/B0GBYJSWZ1) [**HYE 60cm Freestanding Cooker - Electric Cooker with Kitchen Stove White**HYE**£181.10**60 rev4mo ago](https://www.amazon.co.uk/dp/B0GBY6883B) [**HYE 50cm Freestanding Cooker - Electric Cooker with Kitchen Stove Black**HYE**£168.23**35 rev6mo ago](https://www.amazon.co.uk/dp/B0GBYZ2XRD) [**Willow W60CCBLK 68L Freestanding Electric Single Cavity Cooker with 4 Ceramic Hobs Oven Light Control Knobs Easy Clean - Black**Willow**£258.94**14 rev10mo ago](https://www.amazon.co.uk/dp/B0FQPCG81F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ferre F6TX04E3-BL 60cm Freestanding Electric Cooker**Ferre**£222.99**0.0★**▲ 303%**](https://www.amazon.co.uk/dp/B0GX6NX8X4) [**Haden HE61SW Electric Cooker 60cm Freestanding 65L Capacity HE61SW 4 Cooking Functions White**HADEN**£196.67**3.3★**▲ 222%**](https://www.amazon.co.uk/dp/B0F8BZ614C) [**HYE 50cm Freestanding Cooker - Electric Cooker with Kitchen Stove Black**HYE**£168.23**4.0★**▲ 212%**](https://www.amazon.co.uk/dp/B0GBYZ2XRD) [**HYE 50cm Freestanding Cooker - Electric Cooker with Kitchen Stove white**HYE**£165.24**4.0★**▲ 196%**](https://www.amazon.co.uk/dp/B0GBYJSWZ1) [![Hisense HDUKC60B 60cm Electric Cooker with Ceramic Hob-Black A Rated Double Oven 50L/80L [Energy Class A]](https://m.media-amazon.com/images/I/41PnUFlaN2L.jpg)**Hisense HDUKC60B 60cm Electric Cooker with Ceramic Hob-Black A Rated Double Oven 50L/80L \[Energy Class A\]**Hisense**£310.68**3.8★**▲ 96%**](https://www.amazon.co.uk/dp/B0FCS5TXJ2)
**~~View all trending →~~**
## **What buyers say about cooker**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Good price”*
**Quality-Overall**18%
*“Built quality is solid”*
**Heating**10%
*“Good heat distribution”*
**Ease Of Use**9%
*“Easy to use”*
**Grilling**7%
*“Nice cooker”*
**Advertised Vs Actual Product**6%
*“Just what I needed”*
**Size-Overall**4%
*“Fits perfectly”*
**Baking**3%
*“iv had no issues hob heats up quickly oven cooks my daughters cakes perfectly easy to use”*
**Ease Of Cleaning**2%
*“clean afterwards too”*
**Design-Overall**2%
*“well-designed”*
### **What buyers complain about **
**Heating**14%
*“This cooker does not generater enough heat”*
**Functionality-Overall**10%
*“Doesn't work”*
**Quality-Overall**9%
*“OBVIOUSLY THEIR QUALITY CONTROL DOES NOT WORK”*
**Durability**8%
*“Broken in 2 years”*
**Grilling**8%
*“No grill pan”*
**Baking**6%
*“Not the best quality oven I've owned”*
**Ease Of Use**4%
*“so can't use”*
**Size-Overall**4%
*“hob part doesnt fit correctly”*
**Value For Money**3%
*“So expensicve and so crap”*
**Maintenance And Repair**3%
*“Oven stopped working - booked two repairs no one contacted me utterly disappointed”*
### **Top return reasons **
**Size-Overall**18%
**Functionality-Overall**16%
**Heating**13%
**Defective Material/Parts**9%
**Quality-Overall**4%
**Compatibility-Overall**3%
**Weight Heavy**3%
**Leak-Proof**2%
**Connectivity-Overall**2%
**Mechanism Issues**2%
## **Common questions**
- **Is cooker profitable to sell on Amazon United Kingdom?**
- The niche generates £1.1M/yr across 37 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the cooker niche?**
- 13 brands and 24 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in cooker?**
- Top complaints mined from reviews: Heating, Functionality-Overall, Quality-Overall. The return rate is 4.4%.
- **When does demand for cooker peak?**
- Demand peaks in Oct–Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the cooker niche?**
- Listings span £22.25–£477.86; the average listing price is £238.10 (sweet spot $15–$100). The average incumbent carries 760 reviews — the moat a new listing must climb.
## **Related niches in Large Appliances**
- 50 [**oven bulb**](https://flapen.com/research/uk/large-appliances/oven-bulb)£184K/yr-33.3%**Worth a look**- 50 [**tall freezer**](https://flapen.com/research/uk/large-appliances/tall-freezer)£613K/yr+10.5%**Worth a look**- 51 [**american fridge freezer**](https://flapen.com/research/uk/large-appliances/american-fridge-freezer)£999K/yr+43.8%**Worth a look**- 51 [**dishwasher**](https://flapen.com/research/uk/large-appliances/dishwasher)£2.6M/yr-6.0%**Worth a look**- 52 [**integrated fridge freezer**](https://flapen.com/research/uk/large-appliances/integrated-fridge-freezer)£171K/yr+32.8%**Worth a look**- 52 [**wine fridge**](https://flapen.com/research/uk/large-appliances/wine-fridge)£200K/yr+43.5%**Worth a look**[**All Large Appliances niches **](https://flapen.com/research/uk/large-appliances)