---
title: "Black Washing Machines — £616K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/large-appliances/black-washing-machines"
last_updated: "2026-07-31T20:45:15.556Z"
locale: en
meta:
description: "Niche score 46/100 · £616K/yr market · 171K searches/yr · £243.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £616K/yr market · 171K searches/yr · £243.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Washing Machines — £616K/yr Amazon UK Niche (2026) - Flapen"
---
# **black washing machines**
**Skip it**
Prices mostly outside the sweet spot ($161.85–$300.59) — this niche doesn't clear our bar today.
Market size 65Growth 19Conversion 19Competition 58Returns 37Price range 0Avg price 39Brand share 46Review moat 90Quality gap 76
**Review moat**
**Great****203.37**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£616K**
£616K/yr · 171K searches
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£243.42**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-11.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****£161.85–£300.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, black washing machines is a £616K/yr Amazon United Kingdom market (171K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black washing machines market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£365K–£487K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **93%**
- **Out of stock**
- **20.9%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 90%
**Open market**
**17%**
- Hisense35% - Russell Hobbs13% - HYE11% - Hoover9% - CHiQ9% - Samsung6% - Open — no brand owns it (7 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/large-appliances/black-washing-machines/trend)
## **Top black washing machines search terms**
- **black washing machine**105K/yr-15.8%1.2% conv. - **black washing machines**24K/yr+1.4%0.4% conv. - **washing machine black**23K/yr-9.0%1.1% conv. - **washing machines black**14K/yr-2.7%0.8% conv. - **black washing machine 10kg**5K/yr-8.8%1.8% conv. [**All search terms **](https://flapen.com/research/uk/large-appliances/black-washing-machines/search-terms)
## **Top black washing machines products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£25K8%£49K12%£74K16%£99K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hisense 3S WiFi Series WF3S8043BB3 8 KG Front Load Washing Machine Durable Inverter Steam Wash Quick Wash 19 Programmes 1400 RPM White Energy Rating A**Hisense**£230.83**4.2★160 rev](https://www.amazon.co.uk/dp/B08DMT4D82) [2**Russell Hobbs Freestanding Washing Machine 8kg Capacity 1400 rpm 15 Programmes Eco Technology Rapid Wash Cycles Black RH814W111B**Russell Hobbs**£221.08**4.1★252 rev](https://www.amazon.co.uk/dp/B0C4YFCHKJ) [3**Hisense 3S WiFi Series WF3S9043BB3 9 KG Front Load Washing Machine Durable Inverter Steam Wash Quick Wash 19 Programmes 1400 RPM - Black Energy Rating A**Hisense**£242.61**4.2★125 rev](https://www.amazon.co.uk/dp/B08DMSV14N) [4**CHiQ CFL80-14586IM3XAU Front Load Washing Machine 8kg Space Pro Counter Depth Large Drum Stable Inverter Motor**CHiQ**£212.55**4.1★134 rev](https://www.amazon.co.uk/dp/B0DTK4Q1L7) [5**HYE Washing Machine - 9KG Drum 1400RPM Dark Silver**HYE**£214.59**4.1★192 rev](https://www.amazon.co.uk/dp/B0GNMPRZZF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hisense WF1I9042BBP 9kg Freestanding Washing Machine 1400rpm Spin Speed A Rated Energy Steam Function Inverter Motor 15 Programmes Black**Hisense**£224.02**11 rev1mo ago](https://www.amazon.co.uk/dp/B0H4LSCSTF) [**Hisense WF1I1142BBL 11kg Washing Machine 1400rpm A Rated Energy Efficiency Steam Hygiene Function Inverter Motor 15 Programmes Freestanding Black**Hisense**£243.40**13 rev1mo ago](https://www.amazon.co.uk/dp/B0H4LCXGTB) [**Candy Quick Pro GD 49B10B-80 Washing Machine 9kg 1400rpm Black A-40% Energy Class**CANDY**£203.45**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GWRY86J1) [**HYE Washing Machine - 9KG Drum 1400RPM Dark Silver**HYE**£214.59**192 rev5mo ago](https://www.amazon.co.uk/dp/B0GNMPRZZF) [**TCL 10kg Energy-Saving Front Load Washer - 1200rpm High-Speed Spin DD Motor Multi-Program Steam Wash & Anti-Bacteria Child Lock Included**TCL**£270.14**43 rev6mo ago](https://www.amazon.co.uk/dp/B0GDF2SHRY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hisense WF1I9042BBP 9kg Freestanding Washing Machine 1400rpm Spin Speed A Rated Energy Steam Function Inverter Motor 15 Programmes Black**Hisense**£224.02**3.9★**▲ 219%**](https://www.amazon.co.uk/dp/B0H4LSCSTF) [**Candy Quick Pro GD 49B10B-80 Washing Machine 9kg 1400rpm Black A-40% Energy Class**CANDY**£203.45**0.0★**▲ 216%**](https://www.amazon.co.uk/dp/B0GWRY86J1) [**Hisense WF1I1142BBL 11kg Washing Machine 1400rpm A Rated Energy Efficiency Steam Hygiene Function Inverter Motor 15 Programmes Freestanding Black**Hisense**£243.40**4.0★**▲ 214%**](https://www.amazon.co.uk/dp/B0H4LCXGTB) [**HYE Washing Machine - 9KG Drum 1400RPM Dark Silver**HYE**£214.59**4.1★**▲ 203%**](https://www.amazon.co.uk/dp/B0GNMPRZZF) [**TCL 10kg Energy-Saving Front Load Washer - 1200rpm High-Speed Spin DD Motor Multi-Program Steam Wash & Anti-Bacteria Child Lock Included**TCL**£270.14**4.1★**▲ 105%**](https://www.amazon.co.uk/dp/B0GDF2SHRY)
**~~View all trending →~~**
## **What buyers say about black washing machines**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**26%
*“Best Deal”*
**Noise Level**19%
*“nice and quiet”*
**Quality-Overall**18%
*“most reviews were excellent”*
**Ease Of Use**10%
*“Easy to use”*
**Size-Overall**4%
*“Perfect size”*
**Advertised Vs Actual Product**4%
*“does what it was purchased for”*
**Ease Of Cleaning**3%
*“great cleaning performance”*
**Color**1%
*“love the colour”*
**Durability**1%
*“Brilliant excellent love it easy to use value for money always Quiet durability”*
**Connectivity-Overall**1%
*“Great you can connect your phone with ConnectLife app”*
### **What buyers complain about **
**Durability**16%
*“Less than one year, broken”*
**Noise Level**12%
*“Noisy”*
**Size-Overall**11%
*“To small”*
**Assembly/Installation**8%
*“Do not order installation”*
**Quality-Overall**7%
*“Not the best”*
**Functionality-Overall**6%
*“Machine did not work”*
**Leak-Proof**3%
*“Leaking after 12 days”*
**Ease Of Use**3%
*“The only down side to it is its a bit clunky when filling up and stopping”*
**Filtration**2%
*“Filter is flush to the floor so impossible to empty without flooding the kitchen”*
**Jamming/Clogging**2%
*“the door is jammed after every single wash”*
### **Top return reasons **
**Defective Material/Parts**21%
**Functionality-Overall**16%
**Noise Level**14%
**Size-Overall**11%
**Leak-Proof**10%
**Assembly/Installation**6%
**Advertised Vs Actual Product**3%
**Maintenance And Repair**2%
**Water Resistance**2%
**Product Condition**2%
## **Common questions**
- **Is black washing machines profitable to sell on Amazon United Kingdom?**
- The niche generates £616K/yr across 30 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the black washing machines niche?**
- 13 brands and 23 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in black washing machines?**
- Top complaints mined from reviews: Durability, Noise Level, Size-Overall. The return rate is 4.0%.
- **When does demand for black washing machines peak?**
- Demand peaks in Feb–Mar; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the black washing machines niche?**
- Listings span £161.85–£300.59; the average listing price is £243.42 (sweet spot $15–$100). The average incumbent carries 203 reviews — the moat a new listing must climb.
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