---
title: "Trend — black fridge - Flapen"
canonical_url: "https://flapen.com/research/uk/large-appliances/black-fridge/trend"
last_updated: "2026-07-31T08:03:57.679Z"
locale: en
meta:
  description: "Niche score 57/100 · £96K/yr market · 61K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £96K/yr market · 61K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — black fridge - Flapen"
---

# **black fridge**

**Worth a look**

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 24Growth 62Conversion 17Competition 69Returns 95Price range 11Avg price 71Brand share 63Review moat 75Quality gap 85

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****511.13**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****£112.98**

avg listing price — sweet spot $15–$100

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Growth**

**Good****+39.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£96K**

£96K/yr · 61K searches

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****£88.54–£193.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")