---
title: "Black Chest Freezer — £95K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/large-appliances/black-chest-freezer"
last_updated: "2026-07-31T09:42:37.679Z"
locale: en
meta:
description: "Niche score 48/100 · £95K/yr market · 35K searches/yr · £130.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £95K/yr market · 35K searches/yr · £130.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Chest Freezer — £95K/yr Amazon UK Niche (2026) - Flapen"
---
# **black chest freezer**
**Skip it**
Prices mostly outside the sweet spot ($89.50–$212.58) — this niche doesn't clear our bar today.
Market size 24Growth 49Conversion 26Competition 57Returns 95Price range 9Avg price 65Brand share 39Review moat 72Quality gap 53
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****622.07**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£130.94**
avg listing price — sweet spot $15–$100
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+19.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£95K**
£95K/yr · 35K searches
**Price range**
**Bad****£89.50–£212.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, black chest freezer is a £95K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black chest freezer market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **£65K–£98K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#13**
- **Page quality**
- **0%**
- **Prime**
- **48%**
- **Sponsored**
- **93%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **217 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 93%
**Open market**
**12%**
- HYE22% - Cookology21% - Willow17% - COMFEE'11% - Fridgemaster11% - SIA6% - Open — no brand owns it (6 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — +19.4% search growth over the last 90 days.
1K600Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/large-appliances/black-chest-freezer/trend)
## **Top black chest freezer search terms**
- **black chest freezer**17K/yr+10.1%2.4% conv. - **black freezer**11K/yr+23.9%1.5% conv. - **chest freezer black**6K/yr+40.3%2.4% conv. [**All search terms **](https://flapen.com/research/uk/large-appliances/black-chest-freezer/search-terms)
## **Top black chest freezer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4K8%£8K12%£11K16%£15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HYE Chest Freezer - 96L Capacity Freestanding Design Black**HYE**£89.50**4.2★293 rev](https://www.amazon.co.uk/dp/B0FXXP585C) [2**Cookology 99L Freestanding Chest Freezer - Adjustable Feet - Black**Cookology**£106.27**4.5★3,601 rev](https://www.amazon.co.uk/dp/B09BZVB63Q) [3**Willow W99CFB Freestanding 99L Chest Freezer with Removable Storage Basket Suitable for Outbuildings and Garages 4* Freezer Rating - Black**Willow**£98.43**4.6★435 rev](https://www.amazon.co.uk/dp/B0B9HB2XSL) [4**HYE Chest Freezer - 205L Capacity Freestanding Design Black**HYE**£143.51**4.2★293 rev](https://www.amazon.co.uk/dp/B0FYG78NRW) [5**COMFEE 99L Chest Freezer Convertible Refrigeration Mode RCC102BL2UK(E)**COMFEE'**£96.95**4.5★1,692 rev](https://www.amazon.co.uk/dp/B0FB8NFVH4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YASHE Chest Freezer 100L Compact Freestanding Deep Freezer with 2 Removable Baskets Adjustable Temperature Control Quiet 45 dB Operation Black Ideal for Kitchens Flats & Garages**YASHE**£136.40**7 rev2mo ago](https://www.amazon.co.uk/dp/B0H2DXNZY4) [**HYE Chest Freezer - 299L Capacity Freestanding Design Black**HYE**£197.93**293 rev3mo ago](https://www.amazon.co.uk/dp/B0G2XYMDK4) [**Fridgemaster MCF100EB 97L Chester Freezer 4 Star Freezer Rating - 44.4D x 57.8W x 85.8H cm Black - E Rated**Fridgemaster**£95.50**19 rev7mo ago](https://www.amazon.co.uk/dp/B0G521YS45) [**CHiQ FSD140D4EU Upright Freezer 145L E 5 Levels 12-Years Free Warranty on The Compressor H1250 x W540 x D550 Black New**CHiQ**£179.89**31 rev8mo ago](https://www.amazon.co.uk/dp/B0G23N546M) [**CHiQ CSD90D4DU Upright Freezer 85L Singe Door mini Reversible Door Undercounter Adjustable thermostat Basement/Home/Student Dorm/Apartment/Office Black**CHiQ**£137.95**29 rev8mo ago](https://www.amazon.co.uk/dp/B0G24YWSFH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fridgemaster MCF100EB 97L Chester Freezer 4 Star Freezer Rating - 44.4D x 57.8W x 85.8H cm Black - E Rated**Fridgemaster**£95.50**4.4★**▲ 241%**](https://www.amazon.co.uk/dp/B0G521YS45) [**YASHE Chest Freezer 100L Compact Freestanding Deep Freezer with 2 Removable Baskets Adjustable Temperature Control Quiet 45 dB Operation Black Ideal for Kitchens Flats & Garages**YASHE**£136.40**5.0★**▲ 240%**](https://www.amazon.co.uk/dp/B0H2DXNZY4) [**HYE Chest Freezer - 205L Capacity Freestanding Design Black**HYE**£143.51**4.2★**▲ 115%**](https://www.amazon.co.uk/dp/B0FYG78NRW) [**HYE Chest Freezer - 96L Capacity Freestanding Design Black**HYE**£89.50**4.2★**▲ 69%**](https://www.amazon.co.uk/dp/B0FXXP585C) [**CHiQ CSD90D4DU Upright Freezer 85L Singe Door mini Reversible Door Undercounter Adjustable thermostat Basement/Home/Student Dorm/Apartment/Office Black**CHiQ**£137.95**4.7★**▲ 53%**](https://www.amazon.co.uk/dp/B0G24YWSFH)
**~~View all trending →~~**
## **What buyers say about black chest freezer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Reasonably priced”*
**Size-Overall**16%
*“Great size”*
**Quality-Overall**16%
*“Excellent product”*
**Storage Capacity**10%
*“offers excellent storage space”*
**Noise Level**9%
*“Not noisy”*
**Advertised Vs Actual Product**6%
*“Exactly what I needed”*
**Ease Of Use**3%
*“Easy to use”*
**Compactness**2%
*“takes up little room”*
**Design-Overall**2%
*“Nice and compact design”*
**Weight Light**2%
*“I gave this product 3 stars because the drawers are a bit lightweight”*
### **What buyers complain about **
**Size-Overall**20%
*“It is huge”*
**Functionality-Overall**9%
*“Nothing functions”*
**Quality-Overall**9%
*“Not of good quality”*
**Durability**6%
*“It burst within 12 hours of having it”*
**Noise Level**4%
*“Sometimes the noise is loud as well”*
**Value For Money**4%
*“Absolute waste of money”*
**Leak-Proof**3%
*“Freezer arrived and within 24HRS started to leak compressor oil daily”*
**Scratch Resistance**3%
*“Came scratch on lid”*
**Defective Material/Parts**3%
*“the operational light is broken”*
**Ice Maker**3%
*“still ices up”*
### **Top return reasons **
**Size-Overall**22%
**Defective Material/Parts**22%
**Functionality-Overall**13%
**Scratch Resistance**9%
**Heating**5%
**Maintenance And Repair**3%
**Leak-Proof**3%
**Noise Level**3%
**Product Condition**3%
**Grilling**2%
## **Common questions**
- **Is black chest freezer profitable to sell on Amazon United Kingdom?**
- The niche generates £95K/yr across 27 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is +19.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the black chest freezer niche?**
- 12 brands and 16 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in black chest freezer?**
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Quality-Overall. The return rate is 1.0%.
- **When does demand for black chest freezer peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the black chest freezer niche?**
- Listings span £89.50–£212.58; the average listing price is £130.94 (sweet spot $15–$100). The average incumbent carries 622 reviews — the moat a new listing must climb.
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