---
title: "Beko Washing Machines — £162K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/large-appliances/beko-washing-machines"
last_updated: "2026-07-31T08:08:28.736Z"
locale: en
meta:
description: "Niche score 33/100 · £162K/yr market · 88K searches/yr · £232.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £162K/yr market · 88K searches/yr · £232.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Beko Washing Machines — £162K/yr Amazon UK Niche (2026) - Flapen"
---
# **beko washing machines**
**Skip it**
Prices mostly outside the sweet spot ($161.85–$368.47) — this niche doesn't clear our bar today.
Market size 34Growth 11Conversion 10Competition 52Returns 40Price range 0Avg price 41Brand share 10Review moat 87Quality gap 62
**Review moat**
**Great****251.64**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£232.86**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****£162K**
£162K/yr · 88K searches
**Growth**
**Bad****-28.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£161.85–£368.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, beko washing machines is a £162K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov. Verdict: Skip it — 33/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **beko washing machines market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **£116K–£175K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#51**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **84%**
- **Out of stock**
- **12.2%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 95%
**Open market**
**3%**
- Beko66% - Hisense15% - COMFEE'8% - Hoover4% - CANDY3% - TCL1% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.7% search growth over the last 90 days.
3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/large-appliances/beko-washing-machines/trend)
## **Top beko washing machines search terms**
- **beko washing machine**47K/yr+0.6%0.8% conv. - **washing machines beko**3K/yr-3.6%0.6% conv. - **beko washing machines**38K/yr-91.3%0.3% conv. [**All search terms **](https://flapen.com/research/uk/large-appliances/beko-washing-machines/search-terms)
## **Top beko washing machines products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£8K10%£16K15%£24K20%£32K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Beko EnergySpin B3W31041A 10kg Washing Machine with 1400 rpm - Anthracite - A Rated**Beko**£250.99**4.6★27 rev](https://www.amazon.co.uk/dp/B0DZCX9J91) [2**Hisense WF1G7021BW Freestanding 7 KG-Front Load Durable Inverter Washing Machine Steam Wash-Quick Wash-15 Washing Programs-1200 RPM-White-Energy Rating B**Hisense**£179.55**4.2★798 rev](https://www.amazon.co.uk/dp/B08DMTVL3M) [3**Beko 9kg 1400rpm Washing Machine - BM3WT3941B**Beko**£249.64**4.2★18 rev](https://www.amazon.co.uk/dp/B0DK784G6Z) [4**Beko 8kg 1400rpm Washing Machine - White**Beko**£208.32**4.4★15 rev](https://www.amazon.co.uk/dp/B0DT7RJXY5) [5**Beko B300 8kg 1200rpm Washing Machine - BW1O3821W**Beko**£205.69**5.0★1 rev](https://www.amazon.co.uk/dp/B0FLF4WTC9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Beko BM1WT3821B 8kg Washing Machine 1200 Spin Black B Energy Rated Freestanding Washer with Multiple Wash Programs Quick Wash & Easy Controls**Beko**£224.30**1 rev1mo ago](https://www.amazon.co.uk/dp/B0H41XPCLR) [**TCL 6kg B Class Energy-Saving Front Load Washer - 1000rpm Fast Spin Ultra Slim Multi-Mode Steam Care & Anti-Bacteria Safety Features Included**TCL**£171.27**43 rev6mo ago](https://www.amazon.co.uk/dp/B0GHXVQHLW) [**COMFEE 10kg Washing Machine A-10% Energy Class 1400rpm BLDC Motor White**COMFEE'**£223.27**78 rev9mo ago](https://www.amazon.co.uk/dp/B0FYDPSXZW) [![Beko EnergySpin BM3DT68342A 8Kg / 5Kg Washer Dryer with 1400 rpm - Anthracite - D Rated [Wash&Dry] A Rated [Wash Only]](https://m.media-amazon.com/images/I/31NriYcZB0L.jpg)**Beko EnergySpin BM3DT68342A 8Kg / 5Kg Washer Dryer with 1400 rpm - Anthracite - D Rated \[Wash&Dry\] A Rated \[Wash Only\]**Beko**£295.41**6 rev9mo ago](https://www.amazon.co.uk/dp/B0FVMF9GWF) [**Beko B300 8kg 1200rpm Washing Machine - BW1O3821W**Beko**£205.69**1 rev11mo ago](https://www.amazon.co.uk/dp/B0FLF4WTC9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Beko BM1WT3821B 8kg Washing Machine 1200 Spin Black B Energy Rated Freestanding Washer with Multiple Wash Programs Quick Wash & Easy Controls**Beko**£224.30**5.0★**▲ 258%**](https://www.amazon.co.uk/dp/B0H41XPCLR) [**TCL 6kg B Class Energy-Saving Front Load Washer - 1000rpm Fast Spin Ultra Slim Multi-Mode Steam Care & Anti-Bacteria Safety Features Included**TCL**£171.27**4.1★**▲ 83%**](https://www.amazon.co.uk/dp/B0GHXVQHLW) [**Beko EnergySpin B3W31041A 10kg Washing Machine with 1400 rpm - Anthracite - A Rated**Beko**£250.99**4.6★**▲ 70%**](https://www.amazon.co.uk/dp/B0DZCX9J91) [**COMFEE 10kg Washing Machine A-10% Energy Class 1400rpm BLDC Motor White**COMFEE'**£223.27**4.4★**▲ 49%**](https://www.amazon.co.uk/dp/B0FYDPSXZW) [**Hisense 1Q Series WF1Q9041BW Freestanding 9 KG Front Load Washing Durable Inverter Machine Steam Wash Quick Wash 15 Washing Programs 1400 RPM White - Energy Rating A**Hisense**£228.63**4.1★**▲ 46%**](https://www.amazon.co.uk/dp/B08DMSL5Z1)
**~~View all trending →~~**
## **What buyers say about beko washing machines**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**25%
*“Excellent Value”*
**Noise Level**23%
*“noise level is excellent”*
**Quality-Overall**16%
*“Excellent product”*
**Ease Of Use**11%
*“EASY TO USE”*
**Size-Overall**5%
*“Perfect size”*
**Ease Of Cleaning**4%
*“great cleaning performance”*
**Advertised Vs Actual Product**3%
*“Works as described”*
**Durability**2%
*“It runs well and looks amazing, so we cant wait to have a fresh machine and no more problems”*
**Design-Overall**1%
*“modern design”*
**Assembly/Installation**1%
*“Great washing machine & installation”*
### **What buyers complain about **
**Durability**13%
*“Less than one year, broken”*
**Size-Overall**12%
*“smaller drum”*
**Assembly/Installation**11%
*“Appalling Installation”*
**Noise Level**10%
*“noisy”*
**Quality-Overall**8%
*“quality control no good with electricals”*
**Functionality-Overall**6%
*“indicates a major issue with the appliance”*
**Leak-Proof**6%
*“Leaking”*
**Value For Money**3%
*“so the constant filling of the drum is literally costing me money”*
**Advertised Vs Actual Product**2%
*“is this false advertising”*
**Ease Of Use**1%
*“Its incredibly inconvenient and frustrating”*
### **Top return reasons **
**Defective Material/Parts**19%
**Noise Level**17%
**Functionality-Overall**15%
**Size-Overall**12%
**Leak-Proof**7%
**Assembly/Installation**6%
**Advertised Vs Actual Product**3%
**Water Resistance**2%
**Compatibility-Overall**2%
**Maintenance And Repair**2%
## **Common questions**
- **Is beko washing machines profitable to sell on Amazon United Kingdom?**
- The niche generates £162K/yr across 25 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -28.7%. Flapen's verdict: Skip it (33/100).
- **How competitive is the beko washing machines niche?**
- 8 brands and 16 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in beko washing machines?**
- Top complaints mined from reviews: Durability, Size-Overall, Assembly/Installation. The return rate is 3.8%.
- **When does demand for beko washing machines peak?**
- Demand peaks in Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the beko washing machines niche?**
- Listings span £161.85–£368.47; the average listing price is £232.86 (sweet spot $15–$100). The average incumbent carries 252 reviews — the moat a new listing must climb.
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