---
title: "Trend — american fridge freezer - Flapen"
canonical_url: "https://flapen.com/research/uk/large-appliances/american-fridge-freezer/trend"
last_updated: "2026-07-31T07:22:05.643Z"
locale: en
meta:
  description: "Niche score 51/100 · £999K/yr market. Prices mostly outside the sweet spot ($325.09–$801.77) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £999K/yr market. Prices mostly outside the sweet spot ($325.09–$801.77) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — american fridge freezer - Flapen"
---

# **american fridge freezer**

**Worth a look**

Shows a thin review moat (104 avg reviews), but prices mostly outside the sweet spot ($325.09–$801.77) keeps it on the watch list.

Market size 78Growth 65Conversion 4Competition 84Returns 23Price range 0Avg price 6Brand share 29Review moat 95Quality gap 68

**Review moat**

**Great****104.02**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Market size**

**Great****£999K**

£999K/yr · 699K searches

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+43.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Returns**

**Bad****5.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Bad****£460.84**

avg listing price — sweet spot $15–$100

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****£325.09–£801.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")