---
title: "Search terms — 12kg washing machine - Flapen"
canonical_url: "https://flapen.com/research/uk/large-appliances/12kg-washing-machine/search-terms"
last_updated: "2026-07-31T10:30:47.729Z"
locale: en
meta:
  description: "Niche score 39/100 · £150K/yr market · 82K searches/yr · £345.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 39/100 · £150K/yr market · 82K searches/yr · £345.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — 12kg washing machine - Flapen"
---

# **12kg washing machine**

**Skip it**

Prices mostly outside the sweet spot ($194.44–$1059.43) — this niche doesn't clear our bar today.

Market size 32Growth 21Conversion 7Competition 56Returns 41Price range 0Avg price 24Brand share 41Review moat 91Quality gap 76

**Review moat**

**Great****184.5**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****3.7%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****£150K**

£150K/yr · 82K searches

**Avg price**

**Bad****£345.64**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-8.0%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****£194.44–£1059.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")