---
title: "Zojirushi — £49K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/zojirushi"
last_updated: "2026-07-31T12:19:35.703Z"
locale: en
meta:
description: "Niche score 28/100 · £49K/yr market · 117K searches/yr · £42.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · £49K/yr market · 117K searches/yr · £42.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Zojirushi — £49K/yr Amazon UK Niche (2026) - Flapen"
---
# **zojirushi**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 17Conversion 12Competition 22Returns 83Price range 39Avg price 95Brand share 0Review moat 25Quality gap 27
**Avg price**
**Incredible****£42.91**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****£23.00–£218.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,430.07**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-16.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£49K**
£49K/yr · 117K searches
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, zojirushi is a £49K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 28/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zojirushi market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£43K–£54K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#630**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **57%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**40**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- ZOJIRUSHI100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.4% search growth over the last 90 days.
7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/zojirushi/trend)
## **Top zojirushi search terms**
- **zojirushi**54K/yr-20.3%0.5% conv. - **zojirushi travel mug**23K/yr-17.9%1.2% conv. - **zojirushi thermos**21K/yr-23.0%1.1% conv. - **zojirushi water bottle**9K/yr+42.6%2.0% conv. - **zojirushi flask**4K/yr-11.8%1.6% conv. - **zojirushi mug**5K/yr-45.1%0.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/zojirushi/search-terms)
## **Top zojirushi products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£5K15%£7K20%£10K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![Zojirushi (ZOJIRUSHI) Water Bottle Direct Drinking [One-Touch Open] Stainless Mug 600ml Navy SM-SF60-AD](https://m.media-amazon.com/images/I/21BoKDEZgOL.jpg)**Zojirushi (ZOJIRUSHI) Water Bottle Direct Drinking \[One-Touch Open\] Stainless Mug 600ml Navy SM-SF60-AD**ZOJIRUSHI**£25.62**4.7★2,459 rev](https://www.amazon.co.uk/dp/B08TMKYZG8) [2![Zojirushi (ZOJIRUSHI) Water Bottle Direct Drinking [One-Touch Open] Stainless Steel Mug 480ml Navy SM-SF48-AD](https://m.media-amazon.com/images/I/21HLQfH7JzL.jpg)**Zojirushi (ZOJIRUSHI) Water Bottle Direct Drinking \[One-Touch Open\] Stainless Steel Mug 480ml Navy SM-SF48-AD**ZOJIRUSHI**£23.00**4.7★2,459 rev](https://www.amazon.co.uk/dp/B08TLWKVCS) [3**Zojirushi Stainless Steel Leak Proof Vacuum Insulated Travel Mug 480 ml Blue**ZOJIRUSHI**£28.60**4.7★16,145 rev](https://www.amazon.co.uk/dp/B005PO9T44) [4**Zojirushi SM-SF36-AD Water Bottle Direct Drinking One-Touch Opening Stainless Steel Mug 12.2 fl oz (360 ml) Navy**ZOJIRUSHI**£24.00**4.6★1,705 rev](https://www.amazon.co.uk/dp/B08TM5416J) [5**ZOJIRUSHI Rice Cooker NS-TSQ10 Stainless Steel Brown 220-230V (Stainless Steel Brown)**ZOJIRUSHI**£218.79**4.6★206 rev](https://www.amazon.co.uk/dp/B00OMB4Z5E)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Zojirushi SX-FA45-GZ Stainless Steel Tumbler with Lid Hot and Cold Retention 15.7 fl oz (0.45 L) Ash Green**ZOJIRUSHI**£25.79**483 rev2y ago](https://www.amazon.co.uk/dp/B08QH9HWTF) [**Zojirushi SM-VA72-AD Water Bottle One-Touch Stainless Steel Mug Seamless 24.3 fl oz (720 ml) Navy**ZOJIRUSHI**£39.60**2,143 rev2y ago](https://www.amazon.co.uk/dp/B0BPT8KP76) [![Zojirushi SM-SF48-WM Water Bottle Direct Drinking [One-touch Open] Stainless Steel Mug 16.9 fl oz (480 ml) Pale White](https://m.media-amazon.com/images/I/21tH0OQhB7L.jpg)**Zojirushi SM-SF48-WM Water Bottle Direct Drinking \[One-touch Open\] Stainless Steel Mug 16.9 fl oz (480 ml) Pale White**ZOJIRUSHI**£24.47**418 rev3y ago](https://www.amazon.co.uk/dp/B08TM1PMMZ) [**Zojirushi SM-SF36-AD Water Bottle Direct Drinking One-Touch Opening Stainless Steel Mug 12.2 fl oz (360 ml) Navy**ZOJIRUSHI**£24.00**1,705 rev3y ago](https://www.amazon.co.uk/dp/B08TM5416J) [**Zojirushi SM-SF60-WM Water Bottle Direct Drinking One-Touch Opening Stainless Steel Mug 20.3 fl oz (600 ml) Pale White**ZOJIRUSHI**£27.54**1,705 rev3y ago](https://www.amazon.co.uk/dp/B08TMQ8FRG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZOJIRUSHI Rice Cooker NS-TSQ10 Stainless Steel Brown 220-230V (Stainless Steel Brown)**ZOJIRUSHI**£218.79**4.6★**▲ 304%**](https://www.amazon.co.uk/dp/B00OMB4Z5E) [![Zojirushi (ZOJIRUSHI) Water Bottle Direct Drinking [One-Touch Open] Stainless Mug 600ml Navy SM-SF60-AD](https://m.media-amazon.com/images/I/21BoKDEZgOL.jpg)**Zojirushi (ZOJIRUSHI) Water Bottle Direct Drinking \[One-Touch Open\] Stainless Mug 600ml Navy SM-SF60-AD**ZOJIRUSHI**£25.62**4.7★**▲ 40%**](https://www.amazon.co.uk/dp/B08TMKYZG8) [![Zojirushi SM-SF48-WM Water Bottle Direct Drinking [One-touch Open] Stainless Steel Mug 16.9 fl oz (480 ml) Pale White](https://m.media-amazon.com/images/I/21tH0OQhB7L.jpg)**Zojirushi SM-SF48-WM Water Bottle Direct Drinking \[One-touch Open\] Stainless Steel Mug 16.9 fl oz (480 ml) Pale White**ZOJIRUSHI**£24.47**4.6★**▲ 32%**](https://www.amazon.co.uk/dp/B08TM1PMMZ) [**ZOJIRUSHI 12oz Stainless Steel Travel Mug - Silver**ZOJIRUSHI**£34.32**4.6★**▲ 30%**](https://www.amazon.co.uk/dp/B00HR0WZPO) [![Zojirushi SM-SF36-AM Water Bottle Direct Drinking [One-touch Open] Stainless Steel Mug 12.2 fl oz (360 ml) Mint Blue](https://m.media-amazon.com/images/I/31IbX0hiahL.jpg)**Zojirushi SM-SF36-AM Water Bottle Direct Drinking \[One-touch Open\] Stainless Steel Mug 12.2 fl oz (360 ml) Mint Blue**ZOJIRUSHI**£23.12**4.6★**▲ 29%**](https://www.amazon.co.uk/dp/B08TMRSF8X)
**~~View all trending →~~**
## **What buyers say about zojirushi**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Temperature Retention**34%
*“keep hot for hours”*
**Quality-Overall**14%
*“Also build quality is excellent”*
**Leak-Proof**8%
*“It doesnt leak”*
**Ease Of Use**5%
*“ease of use”*
**Advertised Vs Actual Product**5%
*“Covered all my expectations”*
**Value For Money**5%
*“I would honestly say this one is worth every penny”*
**Design-Overall**4%
*“Fantastic design”*
**Ease Of Cleaning**4%
*“Easy to clean”*
**Heat Resistance**3%
*“Heat retaining quality is amazing”*
**Heating**3%
*“Best thermal travel mug anywhere”*
### **What buyers complain about **
**Heating**35%
*“almost too good at retaining heat”*
**Value For Money**15%
*“It's not the cheapest”*
**Water Resistance**10%
*“Worked well & kept the water hot however have noticed today that the inside wall of the flask has started flaking off and contaminating the water”*
**Ease Of Cleaning**3%
*“The lid takes a bit of effort to clean”*
**Quality-Overall**3%
*“The reviews are extremely deceptive”*
**Temperature Retention**3%
*“cold drinks stay extremely cold with ice cubes in”*
**Advertised Vs Actual Product**3%
*“The reviews are extremely deceptive”*
**Size-Overall**3%
*“Small”*
### **Top return reasons **
**Size-Overall**44%
**Leak-Proof**10%
**Color**8%
**Value For Money**6%
**Advertised Vs Actual Product**5%
**Paint Quality**5%
**Heating**4%
**Product Condition**4%
**Mechanism Issues**2%
**Safety Standards**2%
## **Common questions**
- **Is zojirushi profitable to sell on Amazon United Kingdom?**
- The niche generates £49K/yr across 14 tracked products. 90-day search growth is -16.4%. Flapen's verdict: Skip it (28/100).
- **How competitive is the zojirushi niche?**
- 1 brands and 40 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in zojirushi?**
- Top complaints mined from reviews: Heating, Value For Money, Water Resistance. The return rate is 1.6%.
- **When does demand for zojirushi peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the zojirushi niche?**
- Listings span £23.00–£218.79; the average listing price is £42.91 (sweet spot $15–$100). The average incumbent carries 4,430 reviews — the moat a new listing must climb.
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