---
title: "Zojirushi Rice Cooker — £199K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/zojirushi-rice-cooker"
last_updated: "2026-07-31T17:14:37.276Z"
locale: en
meta:
description: "Niche score 26/100 · £199K/yr market · 93K searches/yr · £180.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 26/100 · £199K/yr market · 93K searches/yr · £180.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Zojirushi Rice Cooker — £199K/yr Amazon UK Niche (2026) - Flapen"
---
# **zojirushi rice cooker**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 39Growth 10Conversion 15Competition 23Returns 62Price range 25Avg price 49Brand share 0Review moat 28Quality gap 27
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****£180.71**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£199K**
£199K/yr · 93K searches
**Review moat**
**Okay****3,725.38**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£35.36–£298.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-30.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, zojirushi rice cooker is a £199K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 26/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zojirushi rice cooker market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **£45K–£90K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#86**
- **Page quality**
- **0%**
- **Prime**
- **62%**
- **Sponsored**
- **38%**
- **Out of stock**
- **11.9%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- ZOJIRUSHI82% - Yum Asia16% - Bear2%
## **Demand**
Weekly Amazon search volume, last 35 weeks — -30.1% search growth over the last 90 days.
3K2KSpike '26Nov '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/zojirushi-rice-cooker/trend)
## **Top zojirushi rice cooker search terms**
- **zojirushi rice cooker**74K/yr-24.0%0.4% conv. - **rice cooker zojirushi**10K/yr-12.4%1.1% conv. - **zojirushi rice cookers**9K/yr-92.8%0.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/zojirushi-rice-cooker/search-terms)
## **Top zojirushi rice cooker products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£30K30%£60K45%£90K60%£120K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ZOJIRUSHI Rice Cooker NS-TSQ10 Stainless Steel Brown 220-230V (Stainless Steel Brown)**ZOJIRUSHI**£218.59**4.6★206 rev](https://www.amazon.co.uk/dp/B00OMB4Z5E) [2**Zojirushi Microcomputer overseas 0.54L (3 GB) cook NS-LLH05-XA**ZOJIRUSHI**£215.80**4.7★462 rev](https://www.amazon.co.uk/dp/B002OKUJPU) [3**Zojirushi Rice Cooker NL-BGQ05**ZOJIRUSHI**£198.85**4.7★81 rev](https://www.amazon.co.uk/dp/B071DZ8TKJ) [4**Zojirushi NW-QAC18 Induction Rice Cooker and Warmer 10 Cup Capacity 10.375 x 13.375 x 9**ZOJIRUSHI**£263.93**4.6★109 rev](https://www.amazon.co.uk/dp/B0BXVBSRPV) [5**Yum Asia Panda Mini Rice Cooker With Ninja Ceramic Bowl and Advanced Fuzzy Logic (3.5 cup 0.63 litre) 4 Rice Cooking Functions 4 Multicooker functions LED display 220-240V (Arctic White)**Yum Asia**£80.16**4.6★9,784 rev](https://www.amazon.co.uk/dp/B0B42YN26Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Zojirushi Nw QAC10 5.5 Cup Induction Rice Cooker and Warmer (Black)**ZOJIRUSHI**£298.94**358 rev2y ago](https://www.amazon.co.uk/dp/B0BXZ72MTM) [**Bear Small Rice Cooker 4 Cup 2L Multifunctional with Steamer White**Bear**£35.36**4,335 rev2y ago](https://www.amazon.co.uk/dp/B0CNP5LW3T) [**ZOJIRUSHI Rice Cooker NL-DSQ10 220V-240V 1L White**ZOJIRUSHI**£243.66**5 rev3y ago](https://www.amazon.co.uk/dp/B09LSCPC4H) [**Zojirushi NW-QAC18 Induction Rice Cooker and Warmer 10 Cup Capacity 10.375 x 13.375 x 9**ZOJIRUSHI**£263.93**109 rev3y ago](https://www.amazon.co.uk/dp/B0BXVBSRPV) [**Yum Asia Panda Mini Rice Cooker With Ninja Ceramic Bowl and Advanced Fuzzy Logic (3.5 cup 0.63 litre) 4 Rice Cooking Functions 4 Multicooker functions LED display 220-240V (Arctic White)**Yum Asia**£80.16**9,784 rev5y ago](https://www.amazon.co.uk/dp/B0B42YN26Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZOJIRUSHI Rice Cooker NL-DSQ10 220V-240V 1L White**ZOJIRUSHI**£243.66**4.5★**▲ 184%**](https://www.amazon.co.uk/dp/B09LSCPC4H) [**Zojirushi Rice Cooker NL-BGQ05**ZOJIRUSHI**£198.85**4.7★**▲ 183%**](https://www.amazon.co.uk/dp/B071DZ8TKJ) [**ZOJIRUSHI Rice Cooker NS-TSQ10 Stainless Steel Brown 220-230V (Stainless Steel Brown)**ZOJIRUSHI**£218.59**4.6★**▲ 145%**](https://www.amazon.co.uk/dp/B00OMB4Z5E) [**Zojirushi rice cooker for overseas NS-ZLH10-WZAC220-230V)(5 cup)**ZOJIRUSHI**£281.25**4.6★**▲ 53%**](https://www.amazon.co.uk/dp/B001PGH2YU) [**Zojirushi NW-QAC18 Induction Rice Cooker and Warmer 10 Cup Capacity 10.375 x 13.375 x 9**ZOJIRUSHI**£263.93**4.6★**▲ 12%**](https://www.amazon.co.uk/dp/B0BXVBSRPV)
**~~View all trending →~~**
## **What buyers say about zojirushi rice cooker**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cooking Experience**25%
*“Makes great rice”*
**Quality-Overall**18%
*“Love my new rice cooker, quality and works really efficiently”*
**Ease Of Use**14%
*“Easy to use”*
**Ease Of Cleaning**4%
*“Easy for cleaning”*
**Value For Money**4%
*“Worth it”*
**Size-Overall**4%
*“Everything fits together really well”*
**Heating**3%
*“it cooks rice perfectly”*
**Compactness**2%
*“Small and compact used ofton for rice porridge pasta useful”*
**Instructions/User Manual/Troubleshooting**2%
*“Comes with full instructions”*
**Durability**1%
*“which provides a durable”*
### **What buyers complain about **
**Durability**19%
*“Broke after 1 use”*
**Cooking Experience**8%
*“we found it needs longer cooking time than stated”*
**Size-Overall**5%
*“Too small as a rice cooker”*
**Value For Money**5%
*“this Sakura cooker is much more expensive”*
**Ease Of Use**5%
*“frustrating to use”*
**Instructions/User Manual/Troubleshooting**4%
*“Instructions were badly translated”*
**Material Quality**4%
*“terrible inner mid material”*
**Ease Of Cleaning**3%
*“Cleaning it had challenges”*
**Design-Overall**3%
*“Electrical design could be better”*
**Display-Overall**2%
*“Display bit confusing”*
### **Top return reasons **
**Size-Overall**55%
**Functionality-Overall**8%
**Compatibility-Overall**4%
**Quality-Overall**3%
**Cooking Experience**2%
**Product Condition**2%
**Durability**2%
**Instructions/User Manual/Troubleshooting**2%
**Heating**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is zojirushi rice cooker profitable to sell on Amazon United Kingdom?**
- The niche generates £199K/yr across 13 tracked products. 90-day search growth is -30.1%. Flapen's verdict: Skip it (26/100).
- **How competitive is the zojirushi rice cooker niche?**
- 3 brands and 16 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in zojirushi rice cooker?**
- Top complaints mined from reviews: Durability, Cooking Experience, Size-Overall. The return rate is 2.5%.
- **What does it cost to enter the zojirushi rice cooker niche?**
- Listings span £35.36–£298.94; the average listing price is £180.71 (sweet spot $15–$100). The average incumbent carries 3,725 reviews — the moat a new listing must climb.
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