---
title: "Search terms — yellow tissue paper - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/yellow-tissue-paper/search-terms"
last_updated: "2026-07-31T13:58:47.629Z"
locale: en
meta:
  description: "Niche score 39/100 · £21K/yr market · 29K searches/yr · £3.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 39/100 · £21K/yr market · 29K searches/yr · £3.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — yellow tissue paper - Flapen"
---

# **yellow tissue paper**

**Skip it**

Soft demand (-65.6% this quarter) — this niche doesn't clear our bar today.

Market size 5Growth 0Conversion 99Competition 41Returns 99Price range 0Avg price 11Brand share 59Review moat 62Quality gap 24

**Conversion**

**Incredible****17.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****1,002.29**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£3.95**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£21K**

£21K/yr · 29K searches

**Growth**

**Bad****-65.6%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£1.61–£7.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")