---
title: "Yellow Tissue Paper — £21K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/yellow-tissue-paper"
last_updated: "2026-07-31T11:25:19.195Z"
locale: en
meta:
description: "Niche score 39/100 · £21K/yr market · 29K searches/yr · £3.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £21K/yr market · 29K searches/yr · £3.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yellow Tissue Paper — £21K/yr Amazon UK Niche (2026) - Flapen"
---
# **yellow tissue paper**
**Skip it**
Soft demand (-65.6% this quarter) — this niche doesn't clear our bar today.
Market size 5Growth 0Conversion 99Competition 41Returns 99Price range 0Avg price 11Brand share 59Review moat 62Quality gap 24
**Conversion**
**Incredible****17.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,002.29**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£3.95**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£21K**
£21K/yr · 29K searches
**Growth**
**Bad****-65.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.61–£7.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, yellow tissue paper is a £21K/yr Amazon United Kingdom market (29K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 39/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yellow tissue paper market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£20K–£24K**
- units × avg price
- **Conversion rate**
- **17.8%**
- **Avg BSR**
- **#102**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **76%**
- **Out of stock**
- **15.1%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**24%**
- NEBURORA28% - SALTECH13% - Iedahcit Packaging11% - Artmaxx10% - Deva Designs8% - Bouiexye6%
## **Demand & seasonality**
Weekly Amazon search volume, last 64 weeks — -65.6% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar, Apr · busiest ÷ quietest = 6.1×
[**Open Trend **](https://flapen.com/research/uk/home-garden/yellow-tissue-paper/trend)
## **Top yellow tissue paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£1K10%£2K15%£3K20%£4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NEBURORA Yellow Tissue Paper for Gift Bags - 60 Sheets 14 x 20 Inch Bright Yellow Packaging Paper for Gift Wrap Filler Crafts Birthday Wedding Sunflower Party**NEBURORA**£4.58**4.7★3,972 rev](https://www.amazon.co.uk/dp/B0BZYQ9W1X) [2**20 Sheets of Yellow Tissue Paper-20x30(50cmx75cm)-Gift Wrapping Paper- Acid Free-Kids Art and Craft Wrapping Paper Sheets. Yellow**SALTECH**£3.34**4.7★89 rev](https://www.amazon.co.uk/dp/B09C6SC11N) [3**5 Sheets of Yellow Tissue Paper-20 x30(50cmx75cm)-Gift Wrapping Paper- Acid Free-Kids Art and Craft Wrapping Paper Sheets. Yellow**Iedahcit Packaging**£2.08**4.6★57 rev](https://www.amazon.co.uk/dp/B0BGDL5TPP) [4**Artmaxx Tissue Paper Yellow 50x70cm 30 Sheets Quality Tissue Paper for Crafting Gift Wrapping DIY Projects Ideal for Party Decorations Art and Paper Crafts**Artmaxx**£4.18**4.8★9 rev](https://www.amazon.co.uk/dp/B0FL2DVZ3X) [5**NEBURORA Assorted Yellow Tissue Paper Set 60 Sheets Wrapping Paper Art Paper Crafts 3 Yellow Colours for Sunflower Theme Party Decorations DIY Autumn Thanksgiving Gift Wrapping**NEBURORA**£4.94**4.6★1,893 rev](https://www.amazon.co.uk/dp/B0CFQD482V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Premium Tissue Paper Sheets 50x75cm - Gift Wrap & Craft Paper Multi-Pack Vibrant Colours & Themed Mixes for Present Wrapping Hampers & Art Projects (5 Yellow 30 x 20 Inch)**floral supplies**£2.99**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GSK6XXBY) [**Artmaxx Tissue Paper Yellow 50x70cm 30 Sheets Quality Tissue Paper for Crafting Gift Wrapping DIY Projects Ideal for Party Decorations Art and Paper Crafts**Artmaxx**£4.18**9 rev1y ago](https://www.amazon.co.uk/dp/B0FL2DVZ3X) [**Yellow Tissue | 8 Sheets of Tissue Paper | 2 Packs Each with 4 Sheets Premium Quality Tissue | Biodegradable Packaging | Each Sheet 50x70cm Ideal for Gift Wrapping and Crafting**Deva Designs**£3.29**68 rev1y ago](https://www.amazon.co.uk/dp/B0FFHB8NQ2) [**Pack of 10 Yellow Acid Free 50 x 70cm Tissue Paper Sheets**Janrax**£3.34**46 rev1y ago](https://www.amazon.co.uk/dp/B0FCJ13L18) [**60 Coloured Tissue Paper for Wrapping Gifts Cydaluya Tissue Papers with 20 Colors 35x50cm Tissue Paper Sheets Perfect for Packaging Gifts and Crafts**Cydaluya**£4.13**575 rev1y ago](https://www.amazon.co.uk/dp/B0F28LDSPR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**5 Sheets of Yellow Tissue Paper-20 x30(50cmx75cm)-Gift Wrapping Paper- Acid Free-Kids Art and Craft Wrapping Paper Sheets. Yellow**Iedahcit Packaging**£2.08**4.6★**▲ 361%**](https://www.amazon.co.uk/dp/B0BGDL5TPP) [**Premium Tissue Paper Sheets 50x75cm - Gift Wrap & Craft Paper Multi-Pack Vibrant Colours & Themed Mixes for Present Wrapping Hampers & Art Projects (5 Yellow 30 x 20 Inch)**floral supplies**£2.99**0.0★**▲ 314%**](https://www.amazon.co.uk/dp/B0GSK6XXBY) [**60 Coloured Tissue Paper for Wrapping Gifts Cydaluya Tissue Papers with 20 Colors 35x50cm Tissue Paper Sheets Perfect for Packaging Gifts and Crafts**Cydaluya**£4.13**4.6★**▲ 98%**](https://www.amazon.co.uk/dp/B0F28LDSPR) [**20 Sheets of Yellow Tissue Paper-20x30(50cmx75cm)-Gift Wrapping Paper- Acid Free-Kids Art and Craft Wrapping Paper Sheets. Yellow**SALTECH**£3.34**4.7★**▲ 90%**](https://www.amazon.co.uk/dp/B09C6SC11N) [**Artmaxx Tissue Paper Yellow 50x70cm 30 Sheets Quality Tissue Paper for Crafting Gift Wrapping DIY Projects Ideal for Party Decorations Art and Paper Crafts**Artmaxx**£4.18**4.8★**▲ 84%**](https://www.amazon.co.uk/dp/B0FL2DVZ3X)
**~~View all trending →~~**
## **What buyers say about yellow tissue paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**45%
*“nice colour”*
**Quality-Overall**18%
*“Good variety”*
**Value For Money**15%
*“good value for crafts”*
**Gifting Purpose**5%
*“Ideal for presents”*
**Size-Overall**3%
*“good size and quality overall”*
**Advertised Vs Actual Product**3%
*“As described”*
**Upholstery/Fabric Quality**1%
*“Great tissue”*
**Ease Of Use**1%
*“Very easy to use”*
**Strength**1%
*“substantial”*
### **What buyers complain about **
**Size-Overall**42%
*“Only for small items”*
**Thickness**17%
*“theyre very small and thin”*
**Durability**4%
*“Not so durable”*
### **Top return reasons **
**Size-Overall**40%
**Color**25%
**Thin**13%
**Thickness**8%
**Quality-Overall**5%
**Material Quality**3%
**Brightness/Shine/Glow**3%
**Shape/Style**3%
**Value For Money**3%
**Water Resistance**3%
## **Common questions**
- **Is yellow tissue paper profitable to sell on Amazon United Kingdom?**
- The niche generates £21K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -65.6%. Flapen's verdict: Skip it (39/100).
- **How competitive is the yellow tissue paper niche?**
- 14 brands and 21 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in yellow tissue paper?**
- Top complaints mined from reviews: Size-Overall, Thickness, Durability. The return rate is 0.2%.
- **When does demand for yellow tissue paper peak?**
- Demand peaks in Mar–Apr; the busiest month runs 6.1× the quietest.
- **What does it cost to enter the yellow tissue paper niche?**
- Listings span £1.61–£7.20; the average listing price is £3.95 (sweet spot $15–$100). The average incumbent carries 1,002 reviews — the moat a new listing must climb.
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