---
title: "Trend — yankee candle wax melts - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/yankee-candle-wax-melts/trend"
last_updated: "2026-07-31T16:25:49.282Z"
locale: en
meta:
  description: "Niche score 42/100 · £205K/yr market · 392K searches/yr · £5.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · £205K/yr market · 392K searches/yr · £5.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — yankee candle wax melts - Flapen"
---

# **yankee candle wax melts**

**Skip it**

Soft demand (-50.4% this quarter) — this niche doesn't clear our bar today.

Market size 40Growth 0Conversion 84Competition 38Returns 100Price range 34Avg price 16Brand share 0Review moat 61Quality gap 68

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,040.84**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£205K**

£205K/yr · 392K searches

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****£1.26–£22.22**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****£5.62**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-50.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand