---
title: "Yankee Candle Wax Melts — £205K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/yankee-candle-wax-melts"
last_updated: "2026-07-31T17:15:00.988Z"
locale: en
meta:
description: "Niche score 42/100 · £205K/yr market · 392K searches/yr · £5.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £205K/yr market · 392K searches/yr · £5.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yankee Candle Wax Melts — £205K/yr Amazon UK Niche (2026) - Flapen"
---
# **yankee candle wax melts**
**Skip it**
Soft demand (-50.4% this quarter) — this niche doesn't clear our bar today.
Market size 40Growth 0Conversion 84Competition 38Returns 100Price range 34Avg price 16Brand share 0Review moat 61Quality gap 68
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,040.84**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£205K**
£205K/yr · 392K searches
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£1.26–£22.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£5.62**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-50.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, yankee candle wax melts is a £205K/yr Amazon United Kingdom market (392K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yankee candle wax melts market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£225K–£281K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#118**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **0%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**0%**
- Yankee Candle98% - Devon Melts2%
## **Demand**
Weekly Amazon search volume, last 43 weeks — -50.4% search growth over the last 90 days.
18K13KBlack Friday '25Holiday '25Sep '25Nov '25Jan '26Feb '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/yankee-candle-wax-melts/trend)
## **Top yankee candle wax melts search terms**
- **yankee candle wax melts**236K/yr-53.0%3.6% conv. - **yankee wax melts**50K/yr-29.3%3.3% conv. - **wax melts yankee candle**24K/yr-45.5%3.4% conv. - **wax melts yankee**33K/yr-55.9%4.0% conv. - **yankee candle wax melt**13K/yr-56.3%2.9% conv. - **yankee melts**8K/yr-55.6%4.4% conv. - **yankee candle melts**9K/yr-63.0%3.1% conv. - **yankee wax melt**9K/yr-66.8%3.6% conv. - **yankee wax melts strong scented**6K/yr-33.4%2.8% conv. - **yankee candle wax melts christmas**4K/yr+31.1%0.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/yankee-candle-wax-melts/search-terms)
## **Top yankee candle wax melts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£10K10%£20K15%£31K20%£41K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**6 x Yankee Candle Fragranced Wax Melts Tarts 36 Cubes (6x75g) (Lucky Dip from Our Range of 50+ Fragrances)**Yankee Candle**£16.21**4.3★196 rev](https://www.amazon.co.uk/dp/B0CLPGMY4Q) [2**yankee candle set of 6 wax melt randomly mixed scents**Yankee Candle**£9.58**4.0★301 rev](https://www.amazon.co.uk/dp/B09TNN59JQ) [3**Yankee Candle Wax Melts Scented Fragrances Cubes for Home Office - 3 Pack**Yankee Candle**£8.54**4.0★206 rev](https://www.amazon.co.uk/dp/B09MJFVW1T) [4**Yankee Candle Wax Melts Up to 8 Hours of Fragrance Scented Wax Cube in 3 Pack x 18 Wax Cubes White**Yankee Candle**£9.29**4.0★43 rev](https://www.amazon.co.uk/dp/B09P1CFQWM) [5**Yankee Candle Scented Wax Melts Set Cherry Blossom Banoffee Waffle Holiday Cheer Fragrances Fast Fragrance 22g Each 4 Pack**Yankee Candle**£7.60**3.9★9 rev](https://www.amazon.co.uk/dp/B0FYGMT4FW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yankee Candle Scented Wax Melts Set Cherry Blossom Banoffee Waffle Holiday Cheer Fragrances Fast Fragrance 22g Each 4 Pack**Yankee Candle**£7.60**9 rev9mo ago](https://www.amazon.co.uk/dp/B0FYGMT4FW) [**Summer Daydream - YANKEE CANDLE HOME INSPIRATION FRAGRANCED WAX MELTS**Yankee Candle**£5.86**0 rev10mo ago](https://www.amazon.co.uk/dp/B0FS7X6YNB) [**6 x Yankee Candle Fragranced Wax Melts Tarts 36 Cubes (6x75g) (Lucky Dip from Our Range of 50+ Fragrances)**Yankee Candle**£16.21**196 rev2y ago](https://www.amazon.co.uk/dp/B0CLPGMY4Q) [**Yankee Candle Wax Melts Up to 8 Hours of Fragrance Scented Wax Cube in 3 Pack x 18 Wax Cubes White**Yankee Candle**£9.29**43 rev2y ago](https://www.amazon.co.uk/dp/B09P1CFQWM) [**Yankee Candle 3 Wax Melt Set Home Decor Scented Candles Long Lasting Romantic Aroma Aromatic Feel Amazing Present Seasonal Scents**Yankee Candle**£6.03**257 rev3y ago](https://www.amazon.co.uk/dp/B0BYJVRZX1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Summer Daydream - YANKEE CANDLE HOME INSPIRATION FRAGRANCED WAX MELTS**Yankee Candle**£5.86**0.0★**▲ 281%**](https://www.amazon.co.uk/dp/B0FS7X6YNB) [**Yankee Candle Scented Wax Melts Set Cherry Blossom Banoffee Waffle Holiday Cheer Fragrances Fast Fragrance 22g Each 4 Pack**Yankee Candle**£7.60**3.9★**▲ 264%**](https://www.amazon.co.uk/dp/B0FYGMT4FW) [**Devon Melts - Unstoppables Fresh - Highly Scented 100% Soy Wax Snapbar**Devon Melts**£4.22**4.3★**▲ 195%**](https://www.amazon.co.uk/dp/B0BVWN3V4C) [**Yankee Candle Wax Melts | Fresh Cut Roses | Up to 8 Hours of Fragrance | 1 Count**Yankee Candle**£1.94**4.5★**▲ 94%**](https://www.amazon.co.uk/dp/B08CBGWBQW) [**Yankee Candle Wax Melts Up to 8 Hours of Fragrance Scented Wax Cube in 3 Pack x 18 Wax Cubes White**Yankee Candle**£9.29**4.0★**▲ 72%**](https://www.amazon.co.uk/dp/B09P1CFQWM)
**~~View all trending →~~**
## **What buyers say about yankee candle wax melts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**75%
*“Gorgeous smell”*
**Value For Money**7%
*“Great value”*
**Quality-Overall**5%
*“These are great quality candles”*
**Advertised Vs Actual Product**3%
*“exactly as advertised”*
**Durability**3%
*“long lasting melts keep my home fresh all day”*
**Strength**1%
*“Strong, lovely,”*
**Soft Feel**1%
*“bits its really soft”*
**Gifting Purpose**1%
*“Lovely gift”*
**Ease Of Use**1%
*“Simple”*
**Size-Overall**0%
*“Good size too”*
### **What buyers complain about **
**Smell**60%
*“No smell”*
**Value For Money**9%
*“Wayyyyyy over priced”*
**Size-Overall**7%
*“so small”*
**Durability**4%
*“are big i break them in two”*
**Adhesion/Stickiness**3%
*“As you can see there isn't even any glue”*
**Advertised Vs Actual Product**3%
*“Only one pack not 2 missleading”*
**Strength**3%
*“Very Weak”*
**Quality-Overall**3%
*“Not the greatest of selection”*
**Natural Resource Wastage**2%
*“Waste of money”*
### **Top return reasons **
**Smell**72%
**Advertised Vs Actual Product**15%
**Value For Money**11%
**Defective Material/Parts**2%
## **Common questions**
- **Is yankee candle wax melts profitable to sell on Amazon United Kingdom?**
- The niche generates £205K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -50.4%. Flapen's verdict: Skip it (42/100).
- **How competitive is the yankee candle wax melts niche?**
- 2 brands and 42 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in yankee candle wax melts?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.1%.
- **What does it cost to enter the yankee candle wax melts niche?**
- Listings span £1.26–£22.22; the average listing price is £5.62 (sweet spot $15–$100). The average incumbent carries 1,041 reviews — the moat a new listing must climb.
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