---
title: "Yankee Candle Tea Lights — £15K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/yankee-candle-tea-lights"
last_updated: "2026-07-31T09:44:09.586Z"
locale: en
meta:
description: "Niche score 34/100 · £15K/yr market · 42K searches/yr · £10.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · £15K/yr market · 42K searches/yr · £10.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yankee Candle Tea Lights — £15K/yr Amazon UK Niche (2026) - Flapen"
---
# **yankee candle tea lights**
**Skip it**
Soft demand (-60.7% this quarter) — this niche doesn't clear our bar today.
Market size 4Growth 0Conversion 43Competition 42Returns 98Price range 43Avg price 35Brand share 10Review moat 36Quality gap 67
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£2.09–£24.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,885.08**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£10.19**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£15K**
£15K/yr · 42K searches
**Growth**
**Bad****-60.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, yankee candle tea lights is a £15K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yankee candle tea lights market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£10K–£13K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#349**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **54%**
- **Out of stock**
- **14.3%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**60**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**0%**
- Yankee Candle66% - AOTOIE11% - Wax Lyrical11% - BOLSIUS4% - Price's4% - Generic4%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -60.7% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.1×
[**Open Trend **](https://flapen.com/research/uk/home-garden/yankee-candle-tea-lights/trend)
## **Top yankee candle tea lights search terms**
- **yankee candle tea lights**19K/yr-49.1%1.7% conv. - **yankee tea lights**12K/yr-44.4%1.3% conv. - **yankee tealight candles**6K/yr-83.4%1.1% conv. - **yankee candle tealights**4K/yr-54.1%0.0% conv. - **yankee tea lights scented**1K/yr-43.0%0.8% conv. - **yankee candle tea lights 12 packs**435/yr-5.9%0.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/yankee-candle-tea-lights/search-terms)
## **Top yankee candle tea lights products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£73410%£1K15%£2K20%£3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yankee Candle Gift Set - 6pcs Votive Scented Candles Mixed Popular Fragrances Candles Gifts for Women Mothers Day Gifts Birthdays (6x49g)**Yankee Candle**£10.91**4.2★58 rev](https://www.amazon.co.uk/dp/B0GMXXW2GV) [2**Yankee Candle Advent Calendar 2025 Wreath | Scented Candles Gift Set | 24 Scented Tea Lights and 1 Tea Light Holder | Gifts for Women**Yankee Candle**£24.75**4.7★15,218 rev](https://www.amazon.co.uk/dp/B0FH6252J1) [3**16Pack Scented Tealight Candles Gift Set Mini Soy Wax Aromatherapy Candles Portable Travel Tea Lights Candles for Relaxing Home Decor Events Gifts for Women Birthday Christmas Mothers Day**AOTOIE**£7.47**3.9★95 rev](https://www.amazon.co.uk/dp/B0FJY5VTXT) [4**Yankee Candle Scented Candles Gift Set | 9 Scented Mini Filled Votive Candles | Soy Blend Wax Mix | Perfect Gifts for Women**Yankee Candle**£22.62**4.7★15,733 rev](https://www.amazon.co.uk/dp/B0D6N2ZFQ6) [5**Yankee Candle Value Bundle with 10 Votive Scented Candles Mixed Popular Fragrances Set of 10**Yankee Candle**£13.05**4.4★2,949 rev](https://www.amazon.co.uk/dp/B07J125HP6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yankee Candle Gift Set - 6pcs Votive Scented Candles Mixed Popular Fragrances Candles Gifts for Women Mothers Day Gifts Birthdays (6x49g)**Yankee Candle**£10.91**58 rev5mo ago](https://www.amazon.co.uk/dp/B0GMXXW2GV) [**16Pack Scented Tealight Candles Gift Set Mini Soy Wax Aromatherapy Candles Portable Travel Tea Lights Candles for Relaxing Home Decor Events Gifts for Women Birthday Christmas Mothers Day**AOTOIE**£7.47**95 rev8mo ago](https://www.amazon.co.uk/dp/B0FJY5VTXT) [**Yankee Candle Advent Calendar 2025 Wreath | Scented Candles Gift Set | 24 Scented Tea Lights and 1 Tea Light Holder | Gifts for Women**Yankee Candle**£24.75**15,218 rev10mo ago](https://www.amazon.co.uk/dp/B0FH6252J1) [**Fresh Scented Tealight Candles with 8 Hour Burn Time | Fancy Tealight Candles for Home Decoration (60 Tealights-3 Assorted Packs of 20)**Generic**£12.38**25 rev1y ago](https://www.amazon.co.uk/dp/B0F116CLM3) [**Bolsius Tea Lights Gift Set - Scented Tea Lights- Various Fragrances - Burn Time 4 Hours - Contains Natural Vegan Wax - Gift Tip - Decorative Household Candles - Palm Oil Free**BOLSIUS**£4.49**51 rev2y ago](https://www.amazon.co.uk/dp/B0D7MGX3HJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yankee Candle Gift Set - 6pcs Votive Scented Candles Mixed Popular Fragrances Candles Gifts for Women Mothers Day Gifts Birthdays (6x49g)**Yankee Candle**£10.91**4.2★**▲ 658%**](https://www.amazon.co.uk/dp/B0GMXXW2GV) [**Yankee Candle Scented Candles Gift Set | 9 Scented Mini Filled Votive Candles | Soy Blend Wax Mix | Perfect Gifts for Women**Yankee Candle**£22.62**4.7★**▲ 296%**](https://www.amazon.co.uk/dp/B0D6N2ZFQ6) [**Yankee Candle Tarts Tea Lights Wax A Calm and Quiet Place 8.4 x 6.1 x 1 cm**Yankee Candle**£6.08**4.1★**▲ 250%**](https://www.amazon.co.uk/dp/B078HYHR9Q) [**WAX LYRICAL Scented Tealight Candles Box of 9 Lemon Verbena Colored**Wax Lyrical**£3.70**3.9★**▲ 30%**](https://www.amazon.co.uk/dp/B083T27W9R) [**16Pack Scented Tealight Candles Gift Set Mini Soy Wax Aromatherapy Candles Portable Travel Tea Lights Candles for Relaxing Home Decor Events Gifts for Women Birthday Christmas Mothers Day**AOTOIE**£7.47**3.9★**▲ 20%**](https://www.amazon.co.uk/dp/B0FJY5VTXT)
**~~View all trending →~~**
## **What buyers say about yankee candle tea lights**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**52%
*“Great aroma”*
**Value For Money**12%
*“Good value for money”*
**Gifting Purpose**12%
*“Good set nice gift”*
**Quality-Overall**9%
*“The quality of the candles is exceptional, with long burn times and clean burns, ensuring you can enjoy them for hours”*
**Brightness/Shine/Glow**4%
*“Lovely candles”*
**Collectibles**2%
*“Lovely little candle collection”*
**Locally Manufactured**2%
*“to buy locally so thank you Amazon”*
**Design-Overall**2%
*“perfect,nicely presented”*
**Size-Overall**1%
*“Happy in general as size was as expected”*
**Comfort-Overall**1%
*“Love these t lights make my home feel cosy”*
### **What buyers complain about **
**Smell**36%
*“No smell”*
**Size-Overall**18%
*“The candles were smaller than expected”*
**Value For Money**11%
*“They are cheaper elsewhere”*
**Advertised Vs Actual Product**8%
*“Poorly advertised”*
**Flammable**8%
*“created a large gas flame”*
**Quality-Overall**8%
*“Poor Quality - Would not buy again”*
**Durability**1%
*“they die after 10 min”*
**Rusts/Corrodes**1%
*“The metal was rusted on the bottoms”*
**Strength**1%
*“Not as strong as others I have gotten”*
### **Top return reasons **
**Gifting Purpose**29%
**Size-Overall**27%
**Advertised Vs Actual Product**15%
**Smell**13%
**Product Condition**3%
**Value For Money**3%
**Quality-Overall**2%
**Defective Material/Parts**2%
**Shape/Style**2%
**Flammable**2%
## **Common questions**
- **Is yankee candle tea lights profitable to sell on Amazon United Kingdom?**
- The niche generates £15K/yr across 13 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -60.7%. Flapen's verdict: Skip it (34/100).
- **How competitive is the yankee candle tea lights niche?**
- 6 brands and 60 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in yankee candle tea lights?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.4%.
- **When does demand for yankee candle tea lights peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 11.1× the quietest.
- **What does it cost to enter the yankee candle tea lights niche?**
- Listings span £2.09–£24.75; the average listing price is £10.19 (sweet spot $15–$100). The average incumbent carries 2,885 reviews — the moat a new listing must climb.
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