---
title: "Wrendale Mug — £76K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/wrendale-mug"
last_updated: "2026-07-31T12:06:21.608Z"
locale: en
meta:
description: "Niche score 43/100 · £76K/yr market · 128K searches/yr · £14.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £76K/yr market · 128K searches/yr · £14.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wrendale Mug — £76K/yr Amazon UK Niche (2026) - Flapen"
---
# **wrendale mug**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 6Conversion 52Competition 76Returns 93Price range 83Avg price 68Brand share 0Review moat 85Quality gap 18
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****295.26**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£7.76–£54.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Avg price**
**Good****£14.20**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£76K**
£76K/yr · 128K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-37.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, wrendale mug is a £76K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wrendale mug market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£57K–£71K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#2,219**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **10%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**4 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 85%
**Open market**
**0%**
- Royal Worcester63% - Wrendale Designs33% - Portmeirion4% - Pimpernel1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -37.6% search growth over the last 90 days.
8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/uk/home-garden/wrendale-mug/trend)
## **Top wrendale mug search terms**
- **wrendale mug**72K/yr-39.1%2.9% conv. - **wrendale mugs**28K/yr-43.1%2.3% conv. - **royal worcester mugs**11K/yr-24.8%3.4% conv. - **portmeirion mug**11K/yr-27.0%0.8% conv. - **royal worcester**7K/yr-37.4%0.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/wrendale-mug/search-terms)
## **Top wrendale mug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£5K9%£7K12%£9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Royal Worcester x Wrendale Designs Coffee Mug - Fine Bone China White Mug with Handle Dishwasher & Microwave Safe Sleeping on The Job Design Suitable for Hot Drinks**Royal Worcester**£9.31**4.9★12 rev](https://www.amazon.co.uk/dp/B0DQ5DR81N) [2**Wrendale Designs - Diet Starts Tomorrow Mug**Wrendale Designs**£10.18**5.0★43 rev](https://www.amazon.co.uk/dp/B086BSPRPH) [3**Wrendale Designs - Between Friends Mug**Royal Worcester**£11.61**4.8★318 rev](https://www.amazon.co.uk/dp/B07BC3BT95) [4**Royal Worcester x Wrendale Designs Feather Your Nest Coffee Mug - Fine Bone China White Mug with Handle Featuring Cute Bird Animal Design by Artist Hannah Dale Microwave & Dishwasher Safe 310ml**Royal Worcester**£10.98**4.9★37 rev](https://www.amazon.co.uk/dp/B09YDN2J5L) [5**Wrendale Born to Be Wild Fox Ceramic Mug White**Wrendale Designs**£9.84**4.7★121 rev](https://www.amazon.co.uk/dp/B07NZ74LN8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Royal Worcester Wrendale Deigns Hare & Bee and Quaackers 0.3 Litre Duck & Hare Design Ceramic Mug Set**Wrendale Designs**£19.22**7 rev1y ago](https://www.amazon.co.uk/dp/B0G1CC55VB) [**Royal Worcester x Wrendale Designs Coffee Mug - Fine Bone China White Mug with Handle Dishwasher & Microwave Safe Sleeping on The Job Design Suitable for Hot Drinks**Royal Worcester**£9.31**12 rev1y ago](https://www.amazon.co.uk/dp/B0DQ5DR81N) [**Royal Worcester x Wrendale Designs Coffee Mug - Touch of Pink Cattitude Design Fine Bone China Lightweight Dishwasher & Microwave Safe Suitable for Daily Tea & Coffee**Royal Worcester**£10.54**9 rev1y ago](https://www.amazon.co.uk/dp/B0DQ5C86DX) [**Wrendale Designs Royal Worcester 0.3 Litre Ceramic Mug Movie Night Dogs**Wrendale Designs**£12.28**69 rev3y ago](https://www.amazon.co.uk/dp/B0BXFW39SD) [**Royal Worcester x Wrendale Designs Feather Your Nest Coffee Mug - Fine Bone China White Mug with Handle Featuring Cute Bird Animal Design by Artist Hannah Dale Microwave & Dishwasher Safe 310ml**Royal Worcester**£10.98**37 rev4y ago](https://www.amazon.co.uk/dp/B09YDN2J5L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Royal Worcester Wrendale Deigns Hare & Bee and Quaackers 0.3 Litre Duck & Hare Design Ceramic Mug Set**Wrendale Designs**£19.22**4.6★**▲ 158%**](https://www.amazon.co.uk/dp/B0G1CC55VB) [**Royal Worcester x Serendipity Set of 4 Coffee Mugs - Bone China Whiet Mugs with Handle White Cups for Hot Drinks Practical and Stylish Addition to any Kitchen 350ml**Royal Worcester**£18.80**4.3★**▲ 111%**](https://www.amazon.co.uk/dp/B00C1XDZ3I) [**Wrendale Designs - Diet Starts Tomorrow Mug**Wrendale Designs**£10.18**5.0★**▲ 104%**](https://www.amazon.co.uk/dp/B086BSPRPH) [**Royal Worcester x Wrendale Designs Coffee Mug - Fine Bone China White Mug with Handle Dishwasher & Microwave Safe Sleeping on The Job Design Suitable for Hot Drinks**Royal Worcester**£9.31**4.9★**▲ 96%**](https://www.amazon.co.uk/dp/B0DQ5DR81N) [**Wrendale Designs - Between Friends Mug**Royal Worcester**£11.61**4.8★**▲ 90%**](https://www.amazon.co.uk/dp/B07BC3BT95)
**~~View all trending →~~**
## **What buyers say about wrendale mug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Wonderful quality, lovely mouth feel & arrived promptly & in good condition”*
**Design-Overall**15%
*“Beautiful design”*
**Gifting Purpose**12%
*“Charming gift”*
**Size-Overall**12%
*“The ideal size”*
**Collectibles**5%
*“Omg these are addictive far too many in my collection now”*
**Washability**4%
*“The cup is nice to drink washes well”*
**Advertised Vs Actual Product**3%
*“As advertised good quality”*
**Value For Money**3%
*“Great value for money”*
**Shape/Style**2%
*“elegant”*
**Heating**2%
*“Lovely mug of tea - keeps it really hot”*
### **What buyers complain about **
**Size-Overall**25%
*“Far too small”*
**Value For Money**21%
*“Thought it was a bit pricey for the”*
**Durability**11%
*“It's my second one my first broke after years of using because I wasn't careful very Good quality”*
**Advertised Vs Actual Product**10%
*“misleading”*
**Stain Resistance**7%
*“after a few months they have become so stained on the inside that they are an embarrassment”*
**Quality-Overall**4%
*“Poor quality”*
**Gifting Purpose**2%
*“Took ages to get of as a gift”*
**Adhesion/Stickiness**2%
*“large barcode sticker on one side that seemed stuck on with glue”*
### **Top return reasons **
**Size-Overall**46%
**Defective Material/Parts**10%
**Advertised Vs Actual Product**6%
**Weight Heavy**6%
**Gifting Purpose**5%
**Quality-Overall**4%
**Color**3%
**Maintenance And Repair**2%
**Thickness**2%
**Design-Overall**2%
## **Common questions**
- **Is wrendale mug profitable to sell on Amazon United Kingdom?**
- The niche generates £76K/yr across 39 tracked products. 90-day search growth is -37.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the wrendale mug niche?**
- 4 brands and 28 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in wrendale mug?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 1.1%.
- **When does demand for wrendale mug peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the wrendale mug niche?**
- Listings span £7.76–£54.72; the average listing price is £14.20 (sweet spot $15–$100). The average incumbent carries 295 reviews — the moat a new listing must climb.
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