---
title: "Search terms — wrapping paper - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/wrapping-paper/search-terms"
last_updated: "2026-07-31T13:44:48.950Z"
locale: en
meta:
  description: "Niche score 64/100 · £3.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · £3.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — wrapping paper - Flapen"
---

# **wrapping paper**

**Worth a look**

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 23Conversion 79Competition 85Returns 99Price range 0Avg price 17Brand share 90Review moat 64Quality gap 25

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£3.2M**

£3.2M/yr · 6.8M searches

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Conversion**

**Great****8.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****937.54**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-3.0%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£5.97**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.51–£11.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")