---
title: "Search terms — wormery - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/wormery/search-terms"
last_updated: "2026-07-31T11:25:27.719Z"
locale: en
meta:
  description: "Niche score 51/100 · £50K/yr market · 88K searches/yr · £48.58 avg price. A small market ($50K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £50K/yr market · 88K searches/yr · £48.58 avg price. A small market ($50K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — wormery - Flapen"
---

# **wormery**

**Worth a look**

Shows low returns (0.2%), but a small market ($50K/yr) keeps it on the watch list.

Market size 13Growth 15Conversion 15Competition 58Returns 99Price range 89Avg price 94Brand share 72Review moat 84Quality gap 68

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£48.58**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£8.33–£97.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****327.46**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-20.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£50K**

£50K/yr · 88K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")