---
title: "Trend — wooden spoon - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/wooden-spoon/trend"
last_updated: "2026-07-31T11:36:28.066Z"
locale: en
meta:
  description: "Niche score 57/100 · £545K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £545K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — wooden spoon - Flapen"
---

# **wooden spoon**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 62Growth 12Conversion 91Competition 57Returns 98Price range 63Avg price 23Brand share 68Review moat 67Quality gap 43

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****822.65**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£1.63–£37.41**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****£545K**

£545K/yr · 607K searches

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£8.16**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-25.3%**

90-day search growth — must beat 0% to launch