---
title: "Trend — wooden bath mat - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/wooden-bath-mat/trend"
last_updated: "2026-07-31T17:13:23.492Z"
locale: en
meta:
  description: "Niche score 57/100 · £78K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £78K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — wooden bath mat - Flapen"
---

# **wooden bath mat**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 19Growth 36Conversion 49Competition 58Returns 97Price range 77Avg price 75Brand share 71Review moat 85Quality gap 68

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****308.88**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****£10.37–£30.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****£15.04**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+8.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£78K**

£78K/yr · 134K searches