---
title: "Wok — £1.2M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/wok"
last_updated: "2026-07-31T12:56:00.832Z"
locale: en
meta:
description: "Niche score 61/100 · £1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · £1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Wok — £1.2M/yr Amazon UK Niche (2026) - Flapen"
---
# **wok**
**Worth a look**
Shows a sweet-spot price point ($26.28 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 81Growth 11Conversion 52Competition 67Returns 69Price range 85Avg price 95Brand share 58Review moat 50Quality gap 78
**Avg price**
**Incredible****£26.28**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£7.86–£104.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****£1.2M**
£1.2M/yr · 1.1M searches
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,509.12**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-27.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, wok is a £1.2M/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wok market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **£788K–£1.1M**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#1,425**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **103 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**133**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 87%
**Open market**
**24%**
- Tefal24% - nuovva18% - Jobin12% - Ken Hom8% - ZENO7% - VonShef6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.9% search growth over the last 90 days.
45K35KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/wok/trend)
## **Top wok search terms**
- **wok**468K/yr-24.1%2.7% conv. - **wok non stick**154K/yr-31.4%4.7% conv. - **wok with lid non stick**78K/yr-29.9%3.3% conv. - **non stick wok**58K/yr-36.5%4.1% conv. - **wok induction hob**39K/yr-24.2%3.6% conv. - **wok with lid**42K/yr-33.2%2.0% conv. - **induction wok**39K/yr-28.8%3.8% conv. - **small wok**23K/yr-16.7%1.4% conv. - **woks & stir-fry pans**24K/yr-30.9%1.2% conv. - **wok pan**28K/yr-37.6%2.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/wok/search-terms)
## **Top wok products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£48K8%£96K12%£144K16%£192K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**nuovva Induction Non Stick Wok Pan Deep Stir Fry Pan with Lid 28cm Frying Pan with Induction Base**nuovva**£21.69**4.6★879 rev](https://www.amazon.co.uk/dp/B0C4B4SHBG) [2**Tefal Titanium Stone Non-Stick Wok 28 cm Metal Spatula Safe Black**Tefal**£20.31**4.6★2,018 rev](https://www.amazon.co.uk/dp/B0CF9ZHMD1) [3**Tefal Comfort Max Stainless Steel Non-Stick Wok 28 cm Dishwasher Safe**Tefal**£19.79**4.6★3,575 rev](https://www.amazon.co.uk/dp/B00V6A6OAI) [4**ZENO Non Stick Frying Pan 30cm | Wok Frying Pan | Frying Pans with Granite Induction for Induction Electric and Gas Hobs | Omelette Pans | Black**ZENO**£10.05**4.1★409 rev](https://www.amazon.co.uk/dp/B0BW9VZX7W) [5**Tefal Titanium Essential Non-Stick Wok 28 cm Metal Spatula Safe**Tefal**£17.24**4.6★321 rev](https://www.amazon.co.uk/dp/B0DGXP6VNB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jobin 33 cm/13 Wok Non Stick with Lid Carbon Steel Wok Pan with Steel Helper Handle & Large Capacity for Cook Asian Dishes for 4-6 People Stir Fry Pan for Induction Gas Electric All Hobs**Jobin**£45.63**219 rev8mo ago](https://www.amazon.co.uk/dp/B0G2XZP9S4) [**Amazon Basics Carbon Steel Pre-Seasoned Wok with Acacia Wood Handle All Cooktop Friendly 32cm**Amazon Basics**£21.93**258 rev9mo ago](https://www.amazon.co.uk/dp/B0F183GV33) [**Stainless Steel Pots and Pans Set - 28cm Wok Stir Fry Pan - Induction Hob Cookware - Oven Safe**nuovva**£25.89**183 rev1y ago](https://www.amazon.co.uk/dp/B0FDL1WT1S) [**Jobin 13Inch/33cm Wok Non Stick with Lid Carbon Steel Wok Pan Large Capacity for Cook Asian Dishes for 4-6 People Stir Frying Pan for Induction Gas Ceramic All Hobs**Jobin**£28.20**1,002 rev1y ago](https://www.amazon.co.uk/dp/B0DP8CZ9ZC) [**LENAK 28cm Non-Stick Wok Pan with Glass Lid & Bakelite Deep Stir Fry Saute Frying Pan with Induction Base Gas Electric All Hobs Cooking Pan Black Marble Effect**LENAK**£17.11**129 rev1y ago](https://www.amazon.co.uk/dp/B0DN1K3BTK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jobin 33 cm/13 Wok Non Stick with Lid Carbon Steel Wok Pan with Steel Helper Handle & Large Capacity for Cook Asian Dishes for 4-6 People Stir Fry Pan for Induction Gas Electric All Hobs**Jobin**£45.63**4.4★**▲ 129%**](https://www.amazon.co.uk/dp/B0G2XZP9S4) [**Ken Hom Wok Set 31cm Non-Stick Carbon Steel Pan with Lid Utensils and Book**Ken Hom**£27.77**3.9★**▲ 81%**](https://www.amazon.co.uk/dp/B084XRTBHZ) [**Kordisen Nonstick Wok with Lid 33 cm/5 6 L Woks & Stir Fry Pans Nonstick Pre-Seasoned Flat Bottom for Induction Electric Gas Stoves**Kordisen**£23.68**4.5★**▲ 54%**](https://www.amazon.co.uk/dp/B0DGG62FYP) [**Tefal Titanium Stone Non-Stick Wok 28 cm Metal Spatula Safe Black**Tefal**£20.31**4.6★**▲ 35%**](https://www.amazon.co.uk/dp/B0CF9ZHMD1) [**HexClad Hybrid Nonstick Wok 30 cm Stay-Cool Handle Dishwasher Safe Induction Ready Compatible with All Cooktops**HexClad**£104.63**4.4★**▲ 30%**](https://www.amazon.co.uk/dp/B07W99LJBZ)
**~~View all trending →~~**
## **What buyers say about wok**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Really good quality wok”*
**Value For Money**11%
*“Good price”*
**Ease Of Cleaning**9%
*“Cleanup is a dream”*
**Size-Overall**8%
*“Decent size”*
**Cooking Experience**6%
*“cooks very well”*
**Weight Light**4%
*“Lightweight and looks very nice”*
**Non-Stick Coating**4%
*“Really good pan completely non stick and excellent quality”*
**Ease Of Use**3%
*“Easy to Use”*
**Baking**3%
*“Great pans”*
**Strength**3%
*“still going strong”*
### **What buyers complain about **
**Adhesion/Stickiness**21%
*“Sticking issues”*
**Quality-Overall**13%
*“Not the best quality to expensive”*
**Rusts/Corrodes**10%
*“Rusts easily”*
**Durability**5%
*“Does not last”*
**Size-Overall**5%
*“Very small”*
**Value For Money**5%
*“Not recommended at such a high price”*
**Handle Quality**4%
*“handle for lid which was not expected”*
**Weight Heavy**3%
*“very heavy. too heavy”*
**Heating**3%
*“Doesn't heat up”*
**Ease Of Cleaning**3%
*“not easy to clean”*
### **Top return reasons **
**Size-Overall**33%
**Compatibility-Overall**8%
**Adhesion/Stickiness**8%
**Weight Heavy**6%
**Quality-Overall**5%
**Functionality-Overall**5%
**Rusts/Corrodes**4%
**Handle Quality**3%
**Scratch Resistance**3%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is wok profitable to sell on Amazon United Kingdom?**
- The niche generates £1.2M/yr across 33 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -27.9%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the wok niche?**
- 19 brands and 133 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in wok?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Rusts/Corrodes. The return rate is 2.3%.
- **When does demand for wok peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the wok niche?**
- Listings span £7.86–£104.63; the average listing price is £26.28 (sweet spot $15–$100). The average incumbent carries 1,509 reviews — the moat a new listing must climb.
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