---
title: "Witchcraft Supplies — £49K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/witchcraft-supplies"
last_updated: "2026-07-31T15:33:22.023Z"
locale: en
meta:
description: "Niche score 38/100 · £49K/yr market · 130K searches/yr · £22.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £49K/yr market · 130K searches/yr · £22.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Witchcraft Supplies — £49K/yr Amazon UK Niche (2026) - Flapen"
---
# **witchcraft supplies**
**Skip it**
A small market ($49K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 21Conversion 21Competition 20Returns 97Price range 75Avg price 94Brand share 28Review moat 69Quality gap 30
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£22.45**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£4.06–£48.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****731.36**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-7.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£49K**
£49K/yr · 130K searches
According to Flapen's Amazon United Kingdom niche tracking, witchcraft supplies is a £49K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **witchcraft supplies market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£34K–£45K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#1,497**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **50%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**101**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**9%**
- Wyspell31% - Nutgun21% - Sacred Nest18% - Tassika13% - PH PandaHall5% - Generic3% - Open — no brand owns it (4 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.
5K3KPrime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/home-garden/witchcraft-supplies/trend)
## **Top witchcraft supplies search terms**
- **witchcraft supplies**62K/yr-11.1%0.6% conv. - **wiccan supplies**11K/yr-16.5%0.5% conv. - **witch supplies**9K/yr-6.7%0.7% conv. - **witchcraft kit**11K/yr-11.7%1.0% conv. - **witch craft**10K/yr+3.2%0.5% conv. - **witch kit**7K/yr+27.2%1.0% conv. - **witch stuff**7K/yr+0.5%0.0% conv. - **witch herbs**5K/yr+4.0%1.0% conv. - **spell kit**6K/yr-21.4%1.3% conv. - **witchcraft starter kit**2K/yr+25.4%1.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/witchcraft-supplies/search-terms)
## **Top witchcraft supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£15K40%£20K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wyspell Crystals for Witchcraft in Jars 30 PCS - Real Witch Crystals in a Bottle - Altar Witchcraft Crystals and Healing Stones - Crystal Witchcraft Supplies - Mini Gemstones - Wiccan Supply Tool**Wyspell**£37.96**4.8★2,190 rev](https://www.amazon.co.uk/dp/B09HKLYQG4) [2**Nutgun Large Witchcraft Supplies Kit 60 PCS Wiccan Supplies and Tools Including Witchcraft Herbs Spell Candles Crystals Guidebook Witch Altar Spell Starter Kit Witchy Gifts for Women**Nutgun**£33.29**4.6★123 rev](https://www.amazon.co.uk/dp/B0DFC42WP2) [3**Tassika Witchcraft Starter Kit Witchcraft Supplies for Wiccan Altar- 63 Pack of Crystals Dried Herbs Colored Magic Candles Charm Bags and Ritual Witches Salt for Spells Baby Witches**Tassika**£23.04**4.7★1,086 rev](https://www.amazon.co.uk/dp/B099RJ2P2X) [4**Witchcraft Supplies Kit Witchy Gift Tin with Herbs Crystals & Candles**Sacred Nest**£21.63**4.6★18 rev](https://www.amazon.co.uk/dp/B0GPL632GF) [5**Sacred Nest Witchcraft Protection Spell Jar Kit | Complete DIY Set with Glass Jar Spell Candle Crystals and Herbs for Wiccan Pagan and Witchcraft Rituals | Ideal Witchy Gift & Witch Starter Kit**Sacred Nest**£9.46**4.5★160 rev](https://www.amazon.co.uk/dp/B0CPC2VGV1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Witchcraft Supplies Kit Witchy Gift Tin with Herbs Crystals & Candles**Sacred Nest**£21.63**18 rev5mo ago](https://www.amazon.co.uk/dp/B0GPL632GF) [**LIVEN 40 pcs Spells Chime Candles Unscented Assorted Colors Mini Taper Candles | 4 Tall x 1/2 Diameter | Chime Ritual Spell Taper Candle**LIVEN**£7.68**164 rev8mo ago](https://www.amazon.co.uk/dp/B0G1JQ4RG9) [**Pentagram Altar Charger Plates Witchcraft Supplies Round Candle Tray Incense Burning Plates Home Decor(Golden)**JFGDVW**£4.30**22 rev1y ago](https://www.amazon.co.uk/dp/B0FFSYMT8B) [**Witchcraft Herbal Kit 30 Dried Herbs and Dried Flowers for Witch Altar Supplies Wiccan Rituals Pagan Magic Apothecary Herbs Spiritual Healing Witchcraft Supplies**wiccavoodoo**£18.96**7 rev1y ago](https://www.amazon.co.uk/dp/B0F2FJFFPY) [**Large Witchcraft Kit 70 pcs - Premium Witch Kit for Beginners - Wiccan Supplies and Tools - Altar Supplies Crystals Gemstones Herbs Spell Candles**LUNAR WHISPERS**£48.11**232 rev1y ago](https://www.amazon.co.uk/dp/B0D1HXT24Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Witchcraft Supplies Kit Witchy Gift Tin with Herbs Crystals & Candles**Sacred Nest**£21.63**4.6★**▲ 162%**](https://www.amazon.co.uk/dp/B0GPL632GF) [**Wyspell Crystals for Witchcraft in Jars 30 PCS - Real Witch Crystals in a Bottle - Altar Witchcraft Crystals and Healing Stones - Crystal Witchcraft Supplies - Mini Gemstones - Wiccan Supply Tool**Wyspell**£37.96**4.8★**▲ 157%**](https://www.amazon.co.uk/dp/B09HKLYQG4) [**LIVEN 40 pcs Spells Chime Candles Unscented Assorted Colors Mini Taper Candles | 4 Tall x 1/2 Diameter | Chime Ritual Spell Taper Candle**LIVEN**£7.68**4.4★**▲ 100%**](https://www.amazon.co.uk/dp/B0G1JQ4RG9) [**Pentagram Altar Charger Plates Witchcraft Supplies Round Candle Tray Incense Burning Plates Home Decor(Golden)**JFGDVW**£4.30**4.7★**— 5%**](https://www.amazon.co.uk/dp/B0FFSYMT8B) [**Witchcraft Herbal Kit 30 Dried Herbs and Dried Flowers for Witch Altar Supplies Wiccan Rituals Pagan Magic Apothecary Herbs Spiritual Healing Witchcraft Supplies**wiccavoodoo**£18.96**4.4★**— 5%**](https://www.amazon.co.uk/dp/B0F2FJFFPY)
**~~View all trending →~~**
## **What buyers say about witchcraft supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**26%
*“well worth the money”*
**Quality-Overall**19%
*“Excellent quality and quick service”*
**Gifting Purpose**12%
*“Very good, delighted with this gift, which was recieved very well”*
**Size-Overall**10%
*“Good choice of sizes”*
**Color**6%
*“Excellent bright colours and burn steadily”*
**Smell**5%
*“The herbs smell fresh and earthy, which made the whole experience feel quite authentic and grounding”*
**Advertised Vs Actual Product**3%
*“Exactly how it was described”*
**Design-Overall**3%
*“its a beautiful design”*
**Brightness/Shine/Glow**2%
*“These are small candles that I use for mindful moments”*
**Weight Light**2%
*“Weight not heavy”*
### **What buyers complain about **
**Size-Overall**33%
*“Small votive candles”*
**Alignment**10%
*“cant get the legs in properly no matter how hard i try”*
**Value For Money**10%
*“Waste of money”*
**Strength**8%
*“Fragile parts,Giftable set”*
**Quality-Overall**5%
*“So not a great product for me”*
**Thickness**5%
*“In this instance the legs were slightly too thick”*
**Material Quality**5%
*“Feels like plastic”*
**Instructions/User Manual/Troubleshooting**3%
*“There are two cards provided inside that offer some very loose guidance on how to use the items inside”*
### **Top return reasons **
**Size-Overall**70%
**Color**4%
**Quality-Overall**4%
**Thin**4%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**2%
**Instructions/User Manual/Troubleshooting**2%
**Smell**2%
**Alarm/Timer Accuracy**2%
**Gifting Purpose**2%
## **Common questions**
- **Is witchcraft supplies profitable to sell on Amazon United Kingdom?**
- The niche generates £49K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Skip it (38/100).
- **How competitive is the witchcraft supplies niche?**
- 10 brands and 101 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in witchcraft supplies?**
- Top complaints mined from reviews: Size-Overall, Alignment, Value For Money. The return rate is 0.5%.
- **When does demand for witchcraft supplies peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the witchcraft supplies niche?**
- Listings span £4.06–£48.11; the average listing price is £22.45 (sweet spot $15–$100). The average incumbent carries 731 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)