---
title: "Search terms — wine stopper - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/wine-stopper/search-terms"
last_updated: "2026-07-31T14:37:16.888Z"
locale: en
meta:
  description: "Niche score 57/100 · £285K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £285K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — wine stopper - Flapen"
---

# **wine stopper**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 50Growth 19Conversion 89Competition 67Returns 98Price range 8Avg price 21Brand share 86Review moat 38Quality gap 62

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****49%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£285K**

£285K/yr · 361K searches

**Review moat**

**Okay****2,681.25**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£7.52**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-13.0%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£2.61–£16.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")