---
title: "Willow Tree Figurines — £339K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/willow-tree-figurines"
last_updated: "2026-07-31T13:42:00.950Z"
locale: en
meta:
description: "Niche score 50/100 · £339K/yr market · 736K searches/yr · £18.11 avg price. Soft demand (-29.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £339K/yr market · 736K searches/yr · £18.11 avg price. Soft demand (-29.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Willow Tree Figurines — £339K/yr Amazon UK Niche (2026) - Flapen"
---
# **willow tree figurines**
**Worth a look**
Shows low returns (0.9%), but soft demand (-29.1% this quarter) keeps it on the watch list.
Market size 53Growth 10Conversion 32Competition 91Returns 96Price range 67Avg price 83Brand share 29Review moat 34Quality gap 21
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Avg price**
**Great****£18.11**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£5.64–£33.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£339K**
£339K/yr · 736K searches
**Review moat**
**Okay****3,110.52**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-29.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, willow tree figurines is a £339K/yr Amazon United Kingdom market (736K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **willow tree figurines market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **£272K–£362K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#578**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **44%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**25 **▲rising
**Sellers**
**71**
**Top-5 brand share**
**88%**
Top 20: 98%
**Top-5 click share**
**24%**
Top 20: 58%
**Open market**
**11%**
- Willow Tree77% - Storieme5% - Auspicious beginning2% - NANAOUS2% - HQAYHSZD2% - Everkeen1% - Open — no brand owns it (19 brands, 11%)
## **Demand**
Weekly Amazon search volume, last 36 weeks — -29.1% search growth over the last 90 days.
35K25KBlack Friday '25Spike '26Nov '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/willow-tree-figurines/trend)
## **Top willow tree figurines search terms**
- **willow tree figurines**409K/yr-26.4%1.5% conv. - **willow tree**96K/yr-33.3%0.8% conv. - **figurines**62K/yr-18.7%0.1% conv. - **willow tree family figurines**45K/yr-49.8%1.6% conv. - **willow tree figurines friendship**17K/yr-2.4%3.3% conv. - **figurine**22K/yr-16.8%0.0% conv. - **willow tree ornaments**20K/yr-34.0%1.2% conv. - **the willow tree figurines**9K/yr-23.3%0.6% conv. - **willowtree figurines**7K/yr+4.7%1.5% conv. - **willow tree mother and daughter**12K/yr-72.7%1.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/willow-tree-figurines/search-terms)
## **Top willow tree figurines products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£7K4%£14K6%£20K8%£27K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Willow Tree Promise Figurine**Willow Tree**£25.15**4.8★19,250 rev](https://www.amazon.co.uk/dp/B000CR38Y6) [2**Willow Tree Forget Me Not Figurine**Willow Tree**£16.44**4.9★6,994 rev](https://www.amazon.co.uk/dp/B005HCCG4O) [3**Willow Tree Surrounded by Love Figurine**Willow Tree**£14.91**4.8★8,270 rev](https://www.amazon.co.uk/dp/B003IHGY2A) [4**Willow Tree Friendship Figurine**Willow Tree**£17.44**4.8★5,815 rev](https://www.amazon.co.uk/dp/B000E8IVUO) [5**Willow Tree Our Gift Figurine**Willow Tree**£28.34**4.9★8,183 rev](https://www.amazon.co.uk/dp/B001BDQQ76)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sister Figurine Resin Ornament Sisterhood Friendship Statue for Home Bedroom Living Room Decor Heartwarming Birthday for Sister Best Friend Women (LED Lights Not Included)**HQAYHSZD**£13.05**5 rev4mo ago](https://www.amazon.co.uk/dp/B0GR8GM7L7) [**NANAOUS Best Friend Birthday Gifts for Women Friendship Gifts Figurines**NANAOUS**£13.82**169 rev5mo ago](https://www.amazon.co.uk/dp/B0GMV22WF4) [**New Parents Figurine New Life Figurine We Are Three Gift for Fathers Mothers Day Family of 3 Figurines Ornament Home Figure Hand-Painted Figurines Family of 3 Ornaments Memorial Gifts (Beige)**Auspicious beginning**£17.94**14 rev10mo ago](https://www.amazon.co.uk/dp/B0FSRL4NLT) [**Willow Tree Messenger Figurine**Willow Tree**£16.20**772 rev3y ago](https://www.amazon.co.uk/dp/B0C1HLXNJ9) [**Everkeen Angel Dog Figurines - Memorial Gifts for Dog Lovers**Everkeen**£15.21**159 rev3y ago](https://www.amazon.co.uk/dp/B0C14RX45J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NANAOUS Best Friend Birthday Gifts for Women Friendship Gifts Figurines**NANAOUS**£13.82**4.6★**▲ 594%**](https://www.amazon.co.uk/dp/B0GMV22WF4) [**Sister Figurine Resin Ornament Sisterhood Friendship Statue for Home Bedroom Living Room Decor Heartwarming Birthday for Sister Best Friend Women (LED Lights Not Included)**HQAYHSZD**£13.05**3.7★**▲ 563%**](https://www.amazon.co.uk/dp/B0GR8GM7L7) [**Willow Tree Anniversary Figurine**Willow Tree**£27.35**4.8★**▲ 342%**](https://www.amazon.co.uk/dp/B0036TYWOM) [**New Parents Figurine New Life Figurine We Are Three Gift for Fathers Mothers Day Family of 3 Figurines Ornament Home Figure Hand-Painted Figurines Family of 3 Ornaments Memorial Gifts (Beige)**Auspicious beginning**£17.94**4.1★**▲ 203%**](https://www.amazon.co.uk/dp/B0FSRL4NLT) [**Willow Tree Promise Figurine**Willow Tree**£25.15**4.8★**▲ 125%**](https://www.amazon.co.uk/dp/B000CR38Y6)
**~~View all trending →~~**
## **What buyers say about willow tree figurines**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**29%
*“Beautiful gift”*
**Quality-Overall**22%
*“Really well made”*
**Value For Money**10%
*“Worth the money”*
**Size-Overall**7%
*“a good size”*
**Plant Growth**6%
*“It is growing really well”*
**Design-Overall**6%
*“her design is beautiful”*
**Advertised Vs Actual Product**3%
*“reaction to it was better than expected”*
**Collectibles**3%
*“this was the latest addition to my collection”*
**Color**1%
*“modern design in neutral colours with a meaningful message”*
**Embellishment/Embroidery Quality**1%
*“Beautiful ornament”*
### **What buyers complain about **
**Size-Overall**23%
*“so I wouldn't say suitable for small children”*
**Advertised Vs Actual Product**17%
*“the advert pictures are very misleading”*
**Quality-Overall**15%
*“Shocking quality NOT- what was described”*
**Plant Growth**8%
*“got no reply i brough a flaming from you it as a lot of dead branches on it and the flowers and leaves are going brown at the ends is there anything i can do to save my tree”*
**Color**5%
*“I was disappointed in the colour of the flowers”*
**Value For Money**4%
*“certainly not worth the price”*
**Paint Quality**4%
*“All over the paint work is bad really disappointed”*
**Moist/Dry**3%
*“very wet and cold after leaving it in the fridge for a day”*
**Material Quality**3%
*“Plastic and not well painted”*
**Weight Light**1%
*“Lighter then expected”*
### **Top return reasons **
**Quality-Overall**20%
**Defective Material/Parts**19%
**Size-Overall**15%
**Advertised Vs Actual Product**8%
**Gifting Purpose**8%
**Paint Quality**7%
**Add-Ons/Attachments**3%
**Color**3%
**Value For Money**3%
**Material Quality**2%
## **Common questions**
- **Is willow tree figurines profitable to sell on Amazon United Kingdom?**
- The niche generates £339K/yr across 101 tracked products. 3 of 23 products launched in the last 360 days are still selling. 90-day search growth is -29.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the willow tree figurines niche?**
- 25 brands and 71 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in willow tree figurines?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.9%.
- **What does it cost to enter the willow tree figurines niche?**
- Listings span £5.64–£33.71; the average listing price is £18.11 (sweet spot $15–$100). The average incumbent carries 3,111 reviews — the moat a new listing must climb.
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