---
title: "Wicker Basket — £155K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/wicker-basket"
last_updated: "2026-07-31T17:29:20.677Z"
locale: en
meta:
description: "Niche score 46/100 · £155K/yr market · 892K searches/yr · £11.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £155K/yr market · 892K searches/yr · £11.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wicker Basket — £155K/yr Amazon UK Niche (2026) - Flapen"
---
# **wicker basket**
**Skip it**
Soft demand (-27.1% this quarter) — this niche doesn't clear our bar today.
Market size 33Growth 11Conversion 19Competition 74Returns 97Price range 34Avg price 45Brand share 44Review moat 49Quality gap 55
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,591.54**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£11.41**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£4.26–£20.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£155K**
£155K/yr · 892K searches
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-27.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, wicker basket is a £155K/yr Amazon United Kingdom market (892K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wicker basket market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **£171K–£228K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#71**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **60%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 85%
**Open market**
**18%**
- woodluv47% - Revivoer13% - Straame8% - VonHaus5% - Vencier5% - JVL3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.1% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/home-garden/wicker-basket/trend)
## **Top wicker basket search terms**
- **wicker basket**596K/yr-26.7%1.0% conv. - **wicker baskets**94K/yr-19.3%1.2% conv. - **small wicker basket**80K/yr-33.8%1.4% conv. - **small woven basket**15K/yr-10.7%0.6% conv. - **basket small**12K/yr-20.5%0.8% conv. - **straw basket**12K/yr-27.8%0.3% conv. - **basket wicker**12K/yr-32.3%1.0% conv. - **wicker basket small**9K/yr-28.4%1.5% conv. - **little basket**7K/yr-31.9%0.4% conv. - **basket woven**6K/yr-30.1%0.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/wicker-basket/search-terms)
## **Top wicker basket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£6K8%£12K12%£19K16%£25K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Woodluv Storage Baskets for Shelves Woven Seagrass Hamper Gift Basket Bathroom Bedroom Storage Organiser Toys Shelf Basket Small**woodluv**£7.81**4.4★156 rev](https://www.amazon.co.uk/dp/B0CK5VNZRX) [2**Storage Baskets Revivoer Set of 4 Wicker Basket for Shelves Closet Organizer Wicker Hamper Empty for Gifts Toys Books**Revivoer**£13.45**4.4★561 rev](https://www.amazon.co.uk/dp/B0C3HP1TGF) [3**Straame Seagrass Storage Baskets Set of 4 - Handwoven Wicker Organisers with Handles Steel-Reinforced Frame Nesting Design - 30 x 22 x 15 cm Natural seagrass material for Shelves Bathroom and Home**Straame**£16.37**4.4★80 rev](https://www.amazon.co.uk/dp/B0FTMP2WZP) [4**VonHaus Seagrass Storage Baskets Set of 4 Hand-Woven Display Hampers - Bathroom Storage Baskets for Shelves - Nesting Natural Woven Seagrass Organiser w/Handles for Bedroom & Home Office**VonHaus**£18.15**4.4★2,215 rev](https://www.amazon.co.uk/dp/B01C4G9XEQ) [5**Vencier Set of 4 Handwoven Seagrass Storage Baskets Natural Wicker Organizer Baskets with Handles for Shelves Bathroom Bedroom and Home Office Nesting Design for Space-Saving Storage**Vencier**£13.57**4.4★97 rev](https://www.amazon.co.uk/dp/B0DSW6N44J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gatarn Seagrass Storage Baskets | Set of 4 Handwoven Natural Baskets with Handles | Nesting Shelf Organisers for Bathroom Bedroom Kitchen & Home Office**Gatarn**£17.08**38 rev5mo ago](https://www.amazon.co.uk/dp/B0GM2T4M89) [**Eden & Willow Natural Straw Woven Storage Basket with Handles | Storage Organizer for Home Decor | Rustic Wicker Basket for Blankets Plants Toys Laundry (Large)**Eden & Willow**£14.50**13 rev9mo ago](https://www.amazon.co.uk/dp/B0FY741PCH) [**Straame Seagrass Storage Baskets Set of 4 - Handwoven Wicker Organisers with Handles Steel-Reinforced Frame Nesting Design - 30 x 22 x 15 cm Natural seagrass material for Shelves Bathroom and Home**Straame**£16.37**80 rev9mo ago](https://www.amazon.co.uk/dp/B0FTMP2WZP) [**danpinera Storage Baskets 38x25x22cm Woven Storage Basket with Tassels Toy Basket with Handle Rope Organizer for Living Room Bathroom Baskets Decorative Woven Rope Organizer White&Jute**danpinera**£11.73**185 rev12mo ago](https://www.amazon.co.uk/dp/B0FGCXH9MN) [**Vencier Set of 4 Handwoven Seagrass Storage Baskets Natural Wicker Organizer Baskets with Handles for Shelves Bathroom Bedroom and Home Office Nesting Design for Space-Saving Storage**Vencier**£13.57**97 rev1y ago](https://www.amazon.co.uk/dp/B0DSW6N44J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Woodluv Brown Wicker Storage Basket W/Off White Cloth Lining Xmas Hamper - Medium**woodluv**£10.63**4.5★**▲ 337%**](https://www.amazon.co.uk/dp/B0022KRLSK) [**Woodluv Storage Boxes with Lids Woven Natural Seagrass Nesting Storage Baskets for Shelves Gift Hamper Basket | Shelf Hamper Organiser for Bathroom Bedroom Kitchen & Home Office Small**woodluv**£6.27**4.4★**▲ 249%**](https://www.amazon.co.uk/dp/B000WJZZ2M) [**Woodluv Storage Baskets Set of 2 Wicker Woven Wedding Flower Girls Easter Display & Gift Hamper Basket Natural**woodluv**£10.60**4.3★**▲ 186%**](https://www.amazon.co.uk/dp/B0764F1XRP) [**Woodluv Seagrass Woven Wicker Shelf Storage Basket Set Display Gift Hampers Set of 4 Handwoven Multi-Purpose Shelves Storage Baskets W/Handles for Bedroom & Home Office**Woodluv**£18.29**4.5★**▲ 170%**](https://www.amazon.co.uk/dp/B000VYYLYG) [**Gatarn Seagrass Storage Baskets | Set of 4 Handwoven Natural Baskets with Handles | Nesting Shelf Organisers for Bathroom Bedroom Kitchen & Home Office**Gatarn**£17.08**4.5★**▲ 146%**](https://www.amazon.co.uk/dp/B0GM2T4M89)
**~~View all trending →~~**
## **What buyers say about wicker basket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Excellent quality”*
**Value For Money**14%
*“Best price”*
**Size-Overall**14%
*“Great size and quality”*
**Strength**13%
*“Sturdy”*
**Storage Capacity**10%
*“Great storage box”*
**Advertised Vs Actual Product**6%
*“Description is spot on”*
**Design-Overall**3%
*“Sturdy, attractive, good value and multiple uses”*
**Color**2%
*“Colour perfect”*
**Organizing Capabilities**2%
*“These baskets have been an absolute game changer for organising my home”*
**Soft Feel**1%
*“Very sturdy yet soft cute baskets”*
### **What buyers complain about **
**Size-Overall**32%
*“Small baskets”*
**Quality-Overall**10%
*“a not the best quality control”*
**Advertised Vs Actual Product**6%
*“Doesnt look as nice in real life as its picture”*
**Durability**5%
*“after about 4 months of owning them all of them did”*
**Smell**4%
*“A slight smell initially”*
**Strength**3%
*“But generally, other than how tightly they're stacked, you may end up breaking the seagrass”*
**Color**2%
*“They don't have white”*
**Paint Quality**2%
*“Damaged paint off my cupboard and scratched counter tops, cheap and nasty”*
**Value For Money**2%
*“I feel pricewise they may be on the high side as it makes them quite expensive per piece for the set”*
**Adhesion/Stickiness**2%
*“Sharp edges sticking out”*
### **Top return reasons **
**Size-Overall**76%
**Quality-Overall**6%
**Color**3%
**Strength**3%
**Advertised Vs Actual Product**2%
**Smell**2%
**Defective Material/Parts**2%
**Value For Money**1%
**Shape/Style**1%
**Functionality-Overall**1%
## **Common questions**
- **Is wicker basket profitable to sell on Amazon United Kingdom?**
- The niche generates £155K/yr across 35 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the wicker basket niche?**
- 19 brands and 29 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in wicker basket?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.6%.
- **When does demand for wicker basket peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the wicker basket niche?**
- Listings span £4.26–£20.53; the average listing price is £11.41 (sweet spot $15–$100). The average incumbent carries 1,592 reviews — the moat a new listing must climb.
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