---
title: "Trend — white table cloth - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/white-table-cloth/trend"
last_updated: "2026-07-31T21:35:22.502Z"
locale: en
meta:
  description: "Niche score 54/100 · £201K/yr market · 299K searches/yr · £8.62 avg price. Soft demand (-6.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £201K/yr market · 299K searches/yr · £8.62 avg price. Soft demand (-6.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — white table cloth - Flapen"
---

# **white table cloth**

**Worth a look**

Shows low returns (1.5%), but soft demand (-6.1% this quarter) keeps it on the watch list.

Market size 39Growth 22Conversion 78Competition 51Returns 85Price range 58Avg price 24Brand share 63Review moat 57Quality gap 78

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****£2.15–£32.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,205.39**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£201K**

£201K/yr · 299K searches

**Avg price**

**Bad****£8.62**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-6.1%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")