---
title: "White Table Cloth — £201K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/white-table-cloth"
last_updated: "2026-07-31T13:41:27.400Z"
locale: en
meta:
description: "Niche score 54/100 · £201K/yr market · 299K searches/yr · £8.62 avg price. Soft demand (-6.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £201K/yr market · 299K searches/yr · £8.62 avg price. Soft demand (-6.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Table Cloth — £201K/yr Amazon UK Niche (2026) - Flapen"
---
# **white table cloth**
**Worth a look**
Shows low returns (1.5%), but soft demand (-6.1% this quarter) keeps it on the watch list.
Market size 39Growth 22Conversion 78Competition 51Returns 85Price range 58Avg price 24Brand share 63Review moat 57Quality gap 78
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****£2.15–£32.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,205.39**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£201K**
£201K/yr · 299K searches
**Avg price**
**Bad****£8.62**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-6.1%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, white table cloth is a £201K/yr Amazon United Kingdom market (299K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white table cloth market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **£172K–£216K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#104**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **93%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 93%
**Open market**
**27%**
- SOL18% - Pureegg14% - Unique12% - Zdada12% - Utopia Kitchen11% - Flgef5%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -6.1% search growth over the last 90 days.
20K15KBlack Friday '24Holiday '24Spike '25Holiday '25 seasonDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/white-table-cloth/trend)
## **Top white table cloth search terms**
- **white table cloth**132K/yr+6.0%6.4% conv. - **white table cloth party**36K/yr+31.9%7.0% conv. - **white table cloth cotton**31K/yr-62.4%4.3% conv. - **white table cloths**14K/yr+25.9%5.1% conv. - **white tablecloth**17K/yr-9.3%4.1% conv. - **table cloth white**14K/yr-15.8%5.1% conv. - **white table cover**8K/yr-23.7%5.1% conv. - **white plastic table cloth**7K/yr+20.2%11.7% conv. - **white linen tablecloth**8K/yr-22.4%1.6% conv. - **large white table cloth**7K/yr+8.6%7.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/white-table-cloth/search-terms)
## **Top white table cloth products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£8K8%£16K12%£24K16%£32K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SOL 2pk Long White Party Table Cloths - Disposable Plastic Cover 274cm**SOL**£4.58**4.3★529 rev](https://www.amazon.co.uk/dp/B09W9TT159) [2**Solid White Rectangular Plastic Table Cover (137cm x 274cm) 1 Count - Elegant & Durable Tablecloth for Parties Events and Home Use**Unique**£2.15**4.2★4,769 rev](https://www.amazon.co.uk/dp/B000X7440W) [3**Zdada White Rectangular Polyester Table Cloths 150x260cm(59x102Inch)**Zdada**£9.84**4.5★444 rev](https://www.amazon.co.uk/dp/B0DPRY5CLJ) [4**Utopia Kitchen Rectangle Tablecloth 150x240 cm - (Pack of 2) White Table Cover Machine Washable Table Cloth Perfect for Parties Weddings and Festivals (59x95 inches)**Utopia Kitchen**£10.90**4.5★2,785 rev](https://www.amazon.co.uk/dp/B0BR3KZXNZ) [5**Pureegg Table Cloth - Polyester Table Cloth for Rectangle Table 150 x 210cm Tablecloth Decorative Tablecloths for Parties Dinings Picnics Washable & Ironable White 2 Pack**Pureegg**£8.68**4.4★499 rev](https://www.amazon.co.uk/dp/B0DSL5HWJW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pureegg Table Cloth - Polyester Table Cloth for Rectangle Table 150 x 210cm Tablecloth Decorative Tablecloths for Parties Dinings Picnics Washable & Ironable White 2 Pack**Pureegg**£8.68**499 rev1mo ago](https://www.amazon.co.uk/dp/B0DSL5HWJW) [**Flgef White Table Cloth 200x140cm Water Resistant Rectangular Table Cloths**Flgef**£6.79**20 rev5mo ago](https://www.amazon.co.uk/dp/B0GKN7VSPQ) [**GFCC White Table Cloth 200x150cm Wipe Clean Waterproof 55x79 Inch**GFCC**£7.11**1,437 rev6mo ago](https://www.amazon.co.uk/dp/B0GJ5T2R29) [**GFCC White Table Cloth 240x150cm Wipe Clean Waterproof 59x94 Inch**GFCC**£6.96**1,437 rev6mo ago](https://www.amazon.co.uk/dp/B0GJ637DHT) [**5 Pack Portable White Table Cloth Party 5 Pack Reusable Tablecloth for Parties Elegant White Table Cloths Paper Tablecloths for Events Standard Size Disposable Table Cloth Alternative**ZPSCXQ**£8.50**2 rev9mo ago](https://www.amazon.co.uk/dp/B0FVX3MKLV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Flgef White Table Cloth 200x140cm Water Resistant Rectangular Table Cloths**Flgef**£6.79**4.6★**▲ 304%**](https://www.amazon.co.uk/dp/B0GKN7VSPQ) [**GFCC White Table Cloth 240x150cm Wipe Clean Waterproof 59x94 Inch**GFCC**£6.96**4.6★**▲ 303%**](https://www.amazon.co.uk/dp/B0GJ637DHT) [**GFCC White Table Cloth 200x150cm Wipe Clean Waterproof 55x79 Inch**GFCC**£7.11**4.6★**▲ 298%**](https://www.amazon.co.uk/dp/B0GJ5T2R29) [**Talking Tables Table Kind 5 x Disposable Paper Tablecloths White 180cm x 120cm for Birthday Parties Weddings Cafés Schools & Catering Events Recyclable**Talking Tables**£6.59**4.2★**▲ 137%**](https://www.amazon.co.uk/dp/B0F2GF1Z37) [**Vnituasr White Tablecloths Rectangle 6Pack 153 x 260cm for 6ft Rectangle Tables Suitable for Wedding Banquet Restaurant Parties(60×102inch**Vnituasr**£32.80**4.6★**▲ 122%**](https://www.amazon.co.uk/dp/B0CK44M797)
**~~View all trending →~~**
## **What buyers say about white table cloth**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**38%
*“Good quality tablecloth”*
**Value For Money**17%
*“Value for money”*
**Size-Overall**8%
*“Fits well”*
**Advertised Vs Actual Product**6%
*“Better than expected”*
**Ease Of Cleaning**6%
*“Easy to clean”*
**Washability**4%
*“Washes well and easy to iron”*
**Strength**4%
*“Sturdy”*
**Gifting Purpose**2%
*“Perfect for our birthday party”*
**Upholstery/Fabric Quality**2%
*“Very pleased with quality and fabric”*
**Thickness**2%
*“Nice and thick”*
### **What buyers complain about **
**Quality-Overall**18%
*“Looks cheap”*
**Thickness**17%
*“a bit thin”*
**Advertised Vs Actual Product**15%
*“The description is plain wrong”*
**Strength**13%
*“Too flimsy for us”*
**Material Quality**8%
*“Weird material”*
**Size-Overall**6%
*“Not fit for purpose”*
**Thin**3%
*“Thinner than they look”*
**Ease Of Cleaning**3%
*“All it needs is a wipe down”*
**Durability**3%
*“ripped even as we were just unfolding it”*
**Color**2%
*“This is cream not white”*
### **Top return reasons **
**Size-Overall**31%
**Quality-Overall**20%
**Thin**15%
**Material Quality**14%
**Color**3%
**Advertised Vs Actual Product**3%
**Thickness**2%
**Value For Money**2%
**Stain Resistance**2%
**Strength**1%
## **Common questions**
- **Is white table cloth profitable to sell on Amazon United Kingdom?**
- The niche generates £201K/yr across 28 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the white table cloth niche?**
- 20 brands and 36 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in white table cloth?**
- Top complaints mined from reviews: Quality-Overall, Thickness, Advertised Vs Actual Product. The return rate is 1.5%.
- **When does demand for white table cloth peak?**
- Demand peaks in Dec; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the white table cloth niche?**
- Listings span £2.15–£32.80; the average listing price is £8.62 (sweet spot $15–$100). The average incumbent carries 1,205 reviews — the moat a new listing must climb.
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