---
title: "White Table Cloth Party — £54K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/white-table-cloth-party"
last_updated: "2026-07-31T17:33:46.567Z"
locale: en
meta:
description: "Niche score 47/100 · £54K/yr market · 67K searches/yr · £7.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £54K/yr market · 67K searches/yr · £7.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Table Cloth Party — £54K/yr Amazon UK Niche (2026) - Flapen"
---
# **white table cloth party**
**Skip it**
Prices mostly outside the sweet spot ($2.20–$14.06) — this niche doesn't clear our bar today.
Market size 13Growth 37Conversion 88Competition 33Returns 88Price range 0Avg price 22Brand share 42Review moat 65Quality gap 84
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****893.86**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+9.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£7.89**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£54K**
£54K/yr · 67K searches
**Price range**
**Bad****£2.20–£14.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, white table cloth party is a £54K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white table cloth party market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£47K–£63K**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#105**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **95%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**30**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 99%
**Open market**
**16%**
- SOL33% - Pureegg18% - Unique13% - Talking Tables11% - Sabco4% - ZeriTlolen4% - Open — no brand owns it (10 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.3% search growth over the last 90 days.
2K2KSpike '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/white-table-cloth-party/trend)
## **Top white table cloth party search terms**
- **white table cloth party**36K/yr+23.0%6.9% conv. - **white disposable table cloth**8K/yr+4.4%11.6% conv. - **white table cloths disposable**8K/yr-8.3%9.7% conv. - **white table cover**8K/yr-23.6%5.2% conv. - **white plastic table cloth**7K/yr+23.7%11.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/white-table-cloth-party/search-terms)
## **Top white table cloth party products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£11K30%£16K40%£21K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SOL 2pk Long White Table Cloth Party 274x137cm Plastic Cover Disposable Tablecloths for Parties - Heavy Duty Spill Protection - Opaque Design for Weddings Buffets Catering Outdoor & Theme Events**SOL**£4.59**4.2★526 rev](https://www.amazon.co.uk/dp/B09W9TT159) [2**Pureegg Plastic Table Cloth Disposable 4 Pack 137 x 274 cm Table Cloths for Parties Decorative Tablecloths for Rectangle Tables White Plastic Cover Leakproof & Sturdy White**Pureegg**£7.14**4.1★3,837 rev](https://www.amazon.co.uk/dp/B0DQ4WK2KD) [3**Solid White Rectangular Plastic Table Cover (137cm x 274cm) 1 Count - Elegant & Durable Tablecloth for Parties Events and Home Use**Unique**£2.20**4.2★4,767 rev](https://www.amazon.co.uk/dp/B000X7440W) [4**Table Kind 5 x White Disposable Paper Table Covers Plain White Tablecloths for Birthday Parties 180cm x 120cm Ideal for Businesses Weddings Café Schools & Catering Events Recyclable Table Cover**Talking Tables**£6.59**4.2★221 rev](https://www.amazon.co.uk/dp/B0F2GF1Z37) [5**SOL 3pk White Table Cloth Party - Plastic Table Cover 121x121cm**SOL**£3.68**4.2★471 rev](https://www.amazon.co.uk/dp/B09CDQYRWP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pureegg Table Cloth - Polyester Table Cloth for Rectangle Table 150 x 210cm Tablecloth Decorative Tablecloths for Parties Dinings Picnics Washable & Ironable White 2 Pack**Pureegg**£8.75**491 rev1mo ago](https://www.amazon.co.uk/dp/B0DSL5HWJW) [**Homaxy Disposable Table Cloth - 6 Pack Waterproof Plastic Tablecloths Wipe Clean Decorative Rectangle Leakproof Table Cover for Parties Outdoor 137 x274 cm White**Homaxy**£9.08**16 rev6mo ago](https://www.amazon.co.uk/dp/B0GGR91W8Y) [**BOUBONI 4pk Long Disposable White Table Cloth 274 x 137cm Plastic Table Cover Cloth Party Suitable for Catering Wedding Outdoor Graduation Party Themed Events**BOUBONI**£7.30**67 rev1y ago](https://www.amazon.co.uk/dp/B0FK5CNSMJ) [**MAGNA COLLECTION Rectangular Table cloth 140x240 cm 100% Cotton White Tablecloth Washable & Reusable Ideal for Christmas Dining Parties and Seasonal Decor**MAGNA COLLECTION**£11.27**53 rev1y ago](https://www.amazon.co.uk/dp/B0FGVBY164) [**Pureegg Plastic Table Cloth Disposable 4 Pack 137 x 274 cm Table Cloths for Parties Decorative Tablecloths for Rectangle Tables White Plastic Cover Leakproof & Sturdy White**Pureegg**£7.14**3,837 rev1y ago](https://www.amazon.co.uk/dp/B0DQ4WK2KD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Homaxy Disposable Table Cloth - 6 Pack Waterproof Plastic Tablecloths Wipe Clean Decorative Rectangle Leakproof Table Cover for Parties Outdoor 137 x274 cm White**Homaxy**£9.08**3.6★**▲ 238%**](https://www.amazon.co.uk/dp/B0GGR91W8Y) [**POPOYU 2Pcs White Table Cloth Table Covers 137x274cm VJ Day 80th Anniversary Party Dining Tablecovers Plastic Tablecloths for Union Jack Wedding Valentines Day Xmas Birthday Picnic Decoration**POPOYU**£4.08**4.3★**▲ 169%**](https://www.amazon.co.uk/dp/B09KXK58K6) [**BOUBONI 4pk Long Disposable White Table Cloth 274 x 137cm Plastic Table Cover Cloth Party Suitable for Catering Wedding Outdoor Graduation Party Themed Events**BOUBONI**£7.30**3.7★**▲ 128%**](https://www.amazon.co.uk/dp/B0FK5CNSMJ) [**Table Kind 5 x White Disposable Paper Table Covers Plain White Tablecloths for Birthday Parties 180cm x 120cm Ideal for Businesses Weddings Café Schools & Catering Events Recyclable Table Cover**Talking Tables**£6.59**4.2★**▲ 120%**](https://www.amazon.co.uk/dp/B0F2GF1Z37) [**MAGNA COLLECTION Rectangular Table cloth 140x240 cm 100% Cotton White Tablecloth Washable & Reusable Ideal for Christmas Dining Parties and Seasonal Decor**MAGNA COLLECTION**£11.27**3.9★**▲ 116%**](https://www.amazon.co.uk/dp/B0FGVBY164)
**~~View all trending →~~**
## **What buyers say about white table cloth party**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**39%
*“Good quality tablecloth”*
**Value For Money**14%
*“Value for money”*
**Advertised Vs Actual Product**8%
*“Better than expected”*
**Size-Overall**7%
*“Good size”*
**Ease Of Cleaning**5%
*“Easy to clean”*
**Upholstery/Fabric Quality**2%
*“Very pleased with quality and fabric”*
**Strength**2%
*“Sturdy”*
**Gifting Purpose**2%
*“Perfect for our birthday party”*
**Thickness**2%
*“Nice and thick”*
**Ease Of Use**2%
*“nice easy to use”*
### **What buyers complain about **
**Quality-Overall**21%
*“Looks cheap”*
**Thickness**21%
*“a bit thin”*
**Advertised Vs Actual Product**14%
*“Not as described”*
**Strength**10%
*“cheap material and bit flimsy”*
**Material Quality**6%
*“I just didnt like the material”*
**Color**5%
*“its off white very grey looking”*
**Size-Overall**5%
*“Not fit for purpose”*
**Ease Of Cleaning**3%
*“All it needs is a wipe down”*
**Thin**3%
*“Thinner than they look”*
**Durability**1%
*“ripped even as we were just unfolding it”*
### **Top return reasons **
**Quality-Overall**25%
**Size-Overall**20%
**Thin**19%
**Material Quality**11%
**Color**7%
**Thickness**3%
**Advertised Vs Actual Product**2%
**Stain Resistance**2%
**Durability**1%
**Strength**1%
## **Common questions**
- **Is white table cloth party profitable to sell on Amazon United Kingdom?**
- The niche generates £54K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the white table cloth party niche?**
- 16 brands and 30 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in white table cloth party?**
- Top complaints mined from reviews: Quality-Overall, Thickness, Advertised Vs Actual Product. The return rate is 1.4%.
- **When does demand for white table cloth party peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the white table cloth party niche?**
- Listings span £2.20–£14.06; the average listing price is £7.89 (sweet spot $15–$100). The average incumbent carries 894 reviews — the moat a new listing must climb.
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