---
title: "White Shower Curtain — £63K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/white-shower-curtain"
last_updated: "2026-07-31T14:39:38.508Z"
locale: en
meta:
description: "Niche score 40/100 · £63K/yr market · 87K searches/yr · £6.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £63K/yr market · 87K searches/yr · £6.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Shower Curtain — £63K/yr Amazon UK Niche (2026) - Flapen"
---
# **white shower curtain**
**Skip it**
Prices mostly outside the sweet spot ($3.54–$13.25) — this niche doesn't clear our bar today.
Market size 16Growth 20Conversion 91Competition 17Returns 96Price range 0Avg price 18Brand share 30Review moat 23Quality gap 80
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****8,228.64**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.56**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£63K**
£63K/yr · 87K searches
**Price range**
**Bad****£3.54–£13.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, white shower curtain is a £63K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 40/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white shower curtain market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£66K–£82K**
- units × avg price
- **Conversion rate**
- **11.1%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **212 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**11%**
- Amazon Basics34% - ANSIO22% - CXTAI14% - HUIBOHOU13% - qisheng4% - WedDecor3% - Open — no brand owns it (6 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.
2K2KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/white-shower-curtain/trend)
## **Top white shower curtain search terms**
- **white shower curtain**59K/yr-10.0%9.4% conv. - **shower curtain white**16K/yr-11.0%7.5% conv. - **white shower curtain mould proof**12K/yr-3.5%10.7% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/white-shower-curtain/search-terms)
## **Top white shower curtain products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£13K30%£19K40%£25K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Shower Curtain with Hooks Water and Mould Resistant Fabric Machine Washable Bathroom Curtain 180 x 180 cm White**Amazon Basics**£5.56**4.6★41,138 rev](https://www.amazon.co.uk/dp/B01E6ZFV3U) [2**ANSIO Shower Curtain for Bathroom - Mould and Mildew Resistant - Solid White 180 x 180 cm (71 x 71 Inch) | Water Repellant Fabric | 100% Polyester**ANSIO**£5.85**4.6★16,827 rev](https://www.amazon.co.uk/dp/B074G44N25) [3**CXTAI White Shower Curtain Mould Proof and Mildew Resistant Washable Polyester Bathroom Curtains w/12pcs Hooks (71x71inch 180x180cm)**CXTAI**£9.13**4.5★2,777 rev](https://www.amazon.co.uk/dp/B08GZX5RVJ) [4**HUIBOHOU Shower Curtain Mould Proof and Mildew Resistant Washable Bathroom Curtains Shower Curtain for Bathroom Bath Curtains with Hooks (White 180 * 180cm)**HUIBOHOU**£4.33**4.1★381 rev](https://www.amazon.co.uk/dp/B0D8NR4GQ3) [5**Amazon Basics Shower Curtain with Hooks Water and Mould Resistant Fabric Machine Washable Bathroom Curtain 180 x 200 cm White**Amazon Basics**£6.23**4.6★41,138 rev](https://www.amazon.co.uk/dp/B01E6ZGTBS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MospdyGear Water and Mould Proof Shower Curtain White Waffle Weave Machine Washable 180x180cm with Hooks Easy Clean Bathroom Decor**MospdyGear**£13.25**15 rev8mo ago](https://www.amazon.co.uk/dp/B0G23GMDB9) [**qisheng Shower Curtain for Bathroom - Mould and Mildew Resistant - White 180 x 180 cm (71 x 71 Inch) 100% PEVA**qisheng**£4.26**12 rev1y ago](https://www.amazon.co.uk/dp/B0FBGQQ8YF) [**hzkais White Shower Curtain Mould Proof and Mildew Resistant Washable Bathroom Curtains Shower Curtain for Bathroom Bath Curtains with Hooks 180 x 180 cm (71 x 71 Inch)**hzkais**£4.91**463 rev1y ago](https://www.amazon.co.uk/dp/B0F4K328WZ) [**HUIBOHOU Shower Curtain Mould Proof and Mildew Resistant Washable Bathroom Curtains Shower Curtain for Bathroom Bath Curtains with Hooks (White 180 * 180cm)**HUIBOHOU**£4.33**381 rev2y ago](https://www.amazon.co.uk/dp/B0D8NR4GQ3) [**iPEAK Shower Curtains Heavy duty Mould Proof Mold-Resistant Water Repellent Washable Diamond Fabric Bathroom Curtain 180cm x 180cm (White)**iPEAK**£8.19**280 rev2y ago](https://www.amazon.co.uk/dp/B0CHZBD62D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**hzkais White Shower Curtain Mould Proof and Mildew Resistant Washable Bathroom Curtains Shower Curtain for Bathroom Bath Curtains with Hooks 180 x 180 cm (71 x 71 Inch)**hzkais**£4.91**4.1★**▲ 238%**](https://www.amazon.co.uk/dp/B0F4K328WZ) [**MospdyGear Water and Mould Proof Shower Curtain White Waffle Weave Machine Washable 180x180cm with Hooks Easy Clean Bathroom Decor**MospdyGear**£13.25**4.8★**▲ 182%**](https://www.amazon.co.uk/dp/B0G23GMDB9) [**WedDecor PEVA Shower Curtain Mould & Mildew Resistant White 180cm x 180cm**WedDecor**£3.54**3.7★**▲ 129%**](https://www.amazon.co.uk/dp/B09KH13XRT) [**qisheng Shower Curtain for Bathroom - Mould and Mildew Resistant - White 180 x 180 cm (71 x 71 Inch) 100% PEVA**qisheng**£4.26**4.4★**▲ 114%**](https://www.amazon.co.uk/dp/B0FBGQQ8YF) [**HUIBOHOU Shower Curtain Mould Proof and Mildew Resistant Washable Bathroom Curtains Shower Curtain for Bathroom Bath Curtains with Hooks (White 180 * 180cm)**HUIBOHOU**£4.33**4.1★**▲ 44%**](https://www.amazon.co.uk/dp/B0D8NR4GQ3)
**~~View all trending →~~**
## **What buyers say about white shower curtain**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Really happy with this shower curtain, good qualit & fairly priced”*
**Value For Money**18%
*“Value for money”*
**Size-Overall**12%
*“Fits well”*
**Advertised Vs Actual Product**10%
*“Just what I needed”*
**Ease Of Use**7%
*“Easy to use”*
**Ease Of Cleaning**5%
*“easy to clean”*
**Soft Feel**3%
*“Dont get me wrong it a lovely fabric its very soft to the touch BUT I wouldnt say its for a shower use at all it feels like something that you could put as a bed runner”*
**Upholstery/Fabric Quality**3%
*“Great curtain”*
**Efficiency**2%
*“Works okay”*
**Water Resistance**2%
*“Water resistant and easy to clean”*
### **What buyers complain about **
**Quality-Overall**23%
*“Not best quality shower curtain”*
**Material Quality**15%
*“cheap material”*
**Size-Overall**8%
*“Returned was wrong size”*
**Color**7%
*“I cant really describe the colour it is”*
**Moist/Dry**6%
*“Gets too wet compared to sone more expensive curtains”*
**Water Resistance**6%
*“This then remains wet for quite a while”*
**Color Fading/Discoloration**4%
*“Discoloured”*
**Functionality-Overall**4%
*“Didnt work well for me”*
**Thin**4%
*“thin and flimsey”*
**Thickness**2%
*“Even the plastic bag it came in was thicker”*
### **Top return reasons **
**Size-Overall**42%
**Quality-Overall**12%
**Material Quality**12%
**Color**8%
**Compatibility-Overall**4%
**Thin**4%
**Water Resistance**3%
**Advertised Vs Actual Product**1%
**Functionality-Overall**1%
**Value For Money**1%
## **Common questions**
- **Is white shower curtain profitable to sell on Amazon United Kingdom?**
- The niche generates £63K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Skip it (40/100).
- **How competitive is the white shower curtain niche?**
- 12 brands and 16 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in white shower curtain?**
- Top complaints mined from reviews: Quality-Overall, Material Quality, Size-Overall. The return rate is 0.8%.
- **When does demand for white shower curtain peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the white shower curtain niche?**
- Listings span £3.54–£13.25; the average listing price is £6.56 (sweet spot $15–$100). The average incumbent carries 8,229 reviews — the moat a new listing must climb.
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