---
title: "White Roses — £57K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/white-roses"
last_updated: "2026-07-31T13:41:56.704Z"
locale: en
meta:
description: "Niche score 53/100 · £57K/yr market · 74K searches/yr · £10.00 avg price. A small market ($57K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £57K/yr market · 74K searches/yr · £10.00 avg price. A small market ($57K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Roses — £57K/yr Amazon UK Niche (2026) - Flapen"
---
# **white roses**
**Worth a look**
Shows no brand lock-in (top 5 brands take 45% of clicks), but a small market ($57K/yr) keeps it on the watch list.
Market size 14Growth 20Conversion 78Competition 69Returns 77Price range 62Avg price 33Brand share 90Review moat 60Quality gap 55
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£4.84–£31.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,106.92**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.00**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-9.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£57K**
£57K/yr · 74K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, white roses is a £57K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Feb. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white roses market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **£50K–£60K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#822**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **84%**
- **Out of stock**
- **14.1%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **215 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**32 **▲rising
**Sellers**
**41**
**Top-5 brand share**
**45%**
Top 20: 87%
**Top-5 click share**
**44%**
Top 20: 80%
**Open market**
**48%**
- Waibejon11% - N&T NIETING9% - Cloudecor9% - Generic8% - LATRORA8% - HNVNER7%
## **Demand & seasonality**
Weekly Amazon search volume, last 64 weeks — -9.1% search growth over the last 90 days.
2K2KSpike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/white-roses/trend)
## **Top white roses search terms**
- **white roses**28K/yr-13.3%5.3% conv. - **white roses artificial flowers**16K/yr+4.3%5.9% conv. - **white rose**10K/yr-16.9%2.2% conv. - **white artificial roses**8K/yr-9.0%7.4% conv. - **artificial white roses**7K/yr-9.7%5.6% conv. - **fake white roses**5K/yr-13.2%5.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/white-roses/search-terms)
## **Top white roses products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£3K9%£5K12%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Waibejon 12 Pcs Artificial White Roses with Stems White Fake Roses Artificials Flowers Fake Artificials Whites Rose Silk Flowers for Home Garden Party Hotel Wedding DIY**Waibejon**£8.37**4.6★113 rev](https://www.amazon.co.uk/dp/B0DP2C853W) [2**Cloudecor 12Pcs White Roses Artificial Flowers Fake Roses Faux Velvet Silk Flower for Home Wedding Decoration (Pearl Rose White)**Cloudecor**£9.09**4.5★1,322 rev](https://www.amazon.co.uk/dp/B0FK3QPMNV) [3**N&T NIETING Artificial Flowers 25pcs Fake Flowers White Rose Perfect for DIY Wedding Bridesmaid Bridal Bouquets Centerpieces Home Flower Arrangement Decoration**N&T NIETING**£7.83**4.7★7,409 rev](https://www.amazon.co.uk/dp/B07FY47NKS) [4**10 Pcs Artificial Roses White Fake Roses Artificial Flowers with Stems Fake Artificial White Roses Silk Flowers for Home Garden Party Hotel Office Decor**Generic**£8.60**4.5★246 rev](https://www.amazon.co.uk/dp/B0CZXJB1VV) [5**LATRORA 10 Pcs Artificial Roses White Fake Roses Artificial Flowers with Stemsroses Fake Artificial Ivory Roses Silk Flowers for Home Garden Party Hotel Office Decor**LATRORA**£7.31**4.4★12 rev](https://www.amazon.co.uk/dp/B0FVY7MM7N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TUBAWD 26PCS White Roses Artificial Flowers and Artificial Roses White Roses with White Flowers and White Faux Flowers for Home Wedding Bouquet Party Office Decor**TUBAWD**£7.65**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GX93R45J) [**TUBAWD 25PCS White Roses Artificial Flowers Set with Greeting Card Artificial Roses for Decoration or Party Settings**TUBAWD**£7.61**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GXB449YS) [**DNTHYRIN 25PCS White Roses Artificial Flowers Foam Roses for Wedding Bouquets and Home Decor Ivory White Faux Flowers with Stems for Event Planning and DIY Arrangements**DNTHYRIN**£7.65**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GSGKVKNG) [**saerryor 20 Pcs White Artificial Flowers Fake Artificial Roses Silk Flowers with Stem for DIY Wedding Party Bouquet Centerpieces Arrangements Home Tables Garden Decorations**saerryor**£10.70**11 rev6mo ago](https://www.amazon.co.uk/dp/B0GJDDFGPG) [**Riqiaqia 15PCS Artificial Flowers Fake Roses Silk Artificial Ivory White Roses with Stems Realistic Bouquets for Wedding Centerpiece Valentines Day Decorations Home Decor Party Crafts DIY**Riqiaqia**£12.22**37 rev6mo ago](https://www.amazon.co.uk/dp/B0GF26HH4B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TUBAWD 26PCS White Roses Artificial Flowers and Artificial Roses White Roses with White Flowers and White Faux Flowers for Home Wedding Bouquet Party Office Decor**TUBAWD**£7.65**5.0★**▲ 233%**](https://www.amazon.co.uk/dp/B0GX93R45J) [**TUBAWD 25PCS White Roses Artificial Flowers Set with Greeting Card Artificial Roses for Decoration or Party Settings**TUBAWD**£7.61**0.0★**▲ 231%**](https://www.amazon.co.uk/dp/B0GXB449YS) [**saerryor 20 Pcs White Artificial Flowers Fake Artificial Roses Silk Flowers with Stem for DIY Wedding Party Bouquet Centerpieces Arrangements Home Tables Garden Decorations**saerryor**£10.70**4.4★**▲ 227%**](https://www.amazon.co.uk/dp/B0GJDDFGPG) [**DNTHYRIN 25PCS White Roses Artificial Flowers Foam Roses for Wedding Bouquets and Home Decor Ivory White Faux Flowers with Stems for Event Planning and DIY Arrangements**DNTHYRIN**£7.65**3.7★**▲ 195%**](https://www.amazon.co.uk/dp/B0GSGKVKNG) [**QWORK 12Pcs Artificial Roses White Roses Artificial Flowers With Long Plastic Stems For Wedding Table Centerpieces Home Decor**QWORK**£7.39**4.5★**▲ 165%**](https://www.amazon.co.uk/dp/B0FRMXM7BB)
**~~View all trending →~~**
## **What buyers say about white roses**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“These roses are good quality”*
**Value For Money**17%
*“So reasonably priced”*
**Color**16%
*“The colour is crisp and clean, making them look elegant whether used in a bouquet, table arrangement, or simply displayed in a vase as a statement piece”*
**Ease Of Use**5%
*“Quickly”*
**Durability**5%
*“Very lifelike”*
**Soft Feel**5%
*“Very pretty flowers silky to the touch”*
**Gifting Purpose**4%
*“Absolutely beautiful bought as a present”*
**Plant Growth**4%
*“Great plant”*
**Design-Overall**4%
*“make the place look elegant”*
**Size-Overall**4%
*“Perfect length and easy to open up”*
### **What buyers complain about **
**Size-Overall**32%
*“So small”*
**Quality-Overall**12%
*“Rubbish”*
**Color**11%
*“Brown awful”*
**Durability**6%
*“Rosé bush started to die as soon as it was delivered”*
**Heating**6%
*“she said what a pity the beautiful roses wouldn't last long in the heat”*
**Thickness**6%
*“stem was very thick hasnt held up as well as a slighty more expensive one from anotger company”*
**Advertised Vs Actual Product**5%
*“so was hopeful these would look the depiction on the product page”*
**Material Quality**4%
*“therefore makes them look quite plasticky”*
**Smell**3%
*“There is a noticeable chemical smell on arrival”*
### **Top return reasons **
**Size-Overall**30%
**Quality-Overall**22%
**Color**15%
**Advertised Vs Actual Product**13%
**Material Quality**5%
**Value For Money**4%
**Compatibility-Overall**1%
**Design-Overall**1%
**Thickness**1%
**Plant Growth**1%
## **Common questions**
- **Is white roses profitable to sell on Amazon United Kingdom?**
- The niche generates £57K/yr across 38 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the white roses niche?**
- 32 brands and 41 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in white roses?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.9%.
- **When does demand for white roses peak?**
- Demand peaks in Feb; the busiest month runs 1.4× the quietest.
- **What does it cost to enter the white roses niche?**
- Listings span £4.84–£31.44; the average listing price is £10.00 (sweet spot $15–$100). The average incumbent carries 1,107 reviews — the moat a new listing must climb.
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