---
title: "White Microwave — £304K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/white-microwave"
last_updated: "2026-07-31T12:56:23.236Z"
locale: en
meta:
description: "Niche score 50/100 · £304K/yr market · 261K searches/yr · £55.56 avg price. Soft demand (-15.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £304K/yr market · 261K searches/yr · £55.56 avg price. Soft demand (-15.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Microwave — £304K/yr Amazon UK Niche (2026) - Flapen"
---
# **white microwave**
**Worth a look**
Shows a sweet-spot price point ($55.56 avg), but soft demand (-15.8% this quarter) keeps it on the watch list.
Market size 51Growth 17Conversion 26Competition 75Returns 61Price range 91Avg price 91Brand share 41Review moat 55Quality gap 35
**Avg price**
**Great****£55.56**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£24.53–£104.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,316.59**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£304K**
£304K/yr · 261K searches
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-15.8%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, white microwave is a £304K/yr Amazon United Kingdom market (261K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white microwave market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£278K–£333K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **84%**
- **Out of stock**
- **12.6%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **—flat
**Sellers**
**44**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 90%
**Open market**
**17%**
- Russell Hobbs44% - Toshiba13% - Tower10% - HYUNDAI7% - COMFEE'6% - Cookology3% - Open — no brand owns it (11 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.8% search growth over the last 90 days.
9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/white-microwave/trend)
## **Top white microwave search terms**
- **white microwave**142K/yr-16.0%1.6% conv. - **microwave white**61K/yr-8.8%2.1% conv. - **white microwave 800w**13K/yr-26.9%2.3% conv. - **white microwave 900w**13K/yr-37.4%1.3% conv. - **white digital microwave**8K/yr-17.5%1.6% conv. - **white microwave oven**5K/yr+7.4%1.6% conv. - **small white microwave**5K/yr+9.4%1.8% conv. - **russell hobbs microwave white**7K/yr-22.4%4.5% conv. - **microwave oven white**5K/yr-23.4%3.5% conv. - **russell hobbs white microwave**3K/yr-26.4%5.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/white-microwave/search-terms)
## **Top white microwave products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£9K6%£18K9%£27K12%£36K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Russell Hobbs 20 Litre 800W White Solo Manual Microwave 5 Power Levels Integrated Timer and Defrost Function Easy Clean RHM2027**Russell Hobbs**£54.92**4.5★854 rev](https://www.amazon.co.uk/dp/B0CQRJZNN9) [2**Russell Hobbs 17L Small Microwave White Manual Textures 700W with 5 Power Levels & 30 min Timer Defrost Function & Easy Clean RHM1725**Russell Hobbs**£45.16**4.6★765 rev](https://www.amazon.co.uk/dp/B09CTK1DLC) [3**TOSHIBA 20 Liter 800W Digital Solo Small Microwave With 11 Power Levels One-touch Express Cook with 6 Preset Recipe Defrost Digital Display Perfect for 9 pizza Easy Clean White- MM-EM20P(WH)**Toshiba**£57.50**4.4★5,709 rev](https://www.amazon.co.uk/dp/B07N6KQQPD) [4**Hyundai 800W 20L White Solo Microwave Dial Control Stainless Steel Interior Defrost Function 6 Power Levels 24.5cm Turntable**HYUNDAI**£53.12**4.8★34 rev](https://www.amazon.co.uk/dp/B0GT63Q1FD) [5**Russell Hobbs Eden 17L 700W Manual Microwave in White with 5 Power Levels Defrost & Reheat Function 35 Minute Timer Dial Controls 1M Power Cord and Pull Handle Door RHMM725**Russell Hobbs**£51.92**4.6★33 rev](https://www.amazon.co.uk/dp/B0GSWSC15L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hyundai 800W 20L White Solo Microwave Dial Control Stainless Steel Interior Defrost Function 6 Power Levels 24.5cm Turntable**HYUNDAI**£53.12**34 rev4mo ago](https://www.amazon.co.uk/dp/B0GT63Q1FD) [**Russell Hobbs Eden 17L 700W Manual Microwave in White with 5 Power Levels Defrost & Reheat Function 35 Minute Timer Dial Controls 1M Power Cord and Pull Handle Door RHMM725**Russell Hobbs**£51.92**33 rev4mo ago](https://www.amazon.co.uk/dp/B0GSWSC15L) [**Morphy Richards Clay Digital White Microwave 20L Capacity Stainless Steel Inner Cavity 95 Minute Timer 11 Power Levels Defrost mode Glass Turntable Easy Clean 800W China Clay 512002**Morphy Richards**£102.67**8 rev6mo ago](https://www.amazon.co.uk/dp/B0GGJMFTBL) [**Smad 20L Solo Microwave Oven 700 W Compact Manual Microwave with 5 Power Levels 35-Minute Timer Defrost by Weight and Time LED Light White**Smad**£24.53**28 rev7mo ago](https://www.amazon.co.uk/dp/B0GF756MYP) [**Tower Manual 20 Litre 800W Microwave with Dial Controls 5 Power Levels Defrost Function 30 Minute Timer White T24044WHT**Tower**£56.47**49 rev7mo ago](https://www.amazon.co.uk/dp/B0G84K7LKF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Russell Hobbs Eden 17L 700W Manual Microwave in White with 5 Power Levels Defrost & Reheat Function 35 Minute Timer Dial Controls 1M Power Cord and Pull Handle Door RHMM725**Russell Hobbs**£51.92**4.6★**▲ 369%**](https://www.amazon.co.uk/dp/B0GSWSC15L) [**Hyundai 800W 20L White Solo Microwave Dial Control Stainless Steel Interior Defrost Function 6 Power Levels 24.5cm Turntable**HYUNDAI**£53.12**4.8★**▲ 341%**](https://www.amazon.co.uk/dp/B0GT63Q1FD) [**Morphy Richards Clay Digital White Microwave 20L Capacity Stainless Steel Inner Cavity 95 Minute Timer 11 Power Levels Defrost mode Glass Turntable Easy Clean 800W China Clay 512002**Morphy Richards**£102.67**4.8★**▲ 334%**](https://www.amazon.co.uk/dp/B0GGJMFTBL) [**Tower Manual 20 Litre 800W Microwave with Dial Controls 5 Power Levels Defrost Function 30 Minute Timer White T24044WHT**Tower**£56.47**4.4★**▲ 277%**](https://www.amazon.co.uk/dp/B0G84K7LKF) [**Smad 20L Solo Microwave Oven 700 W Compact Manual Microwave with 5 Power Levels 35-Minute Timer Defrost by Weight and Time LED Light White**Smad**£24.53**4.4★**▲ 210%**](https://www.amazon.co.uk/dp/B0GF756MYP)
**~~View all trending →~~**
## **What buyers say about white microwave**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**23%
*“Ease of use”*
**Value For Money**18%
*“Great value”*
**Quality-Overall**16%
*“Good quality kitchen essential”*
**Size-Overall**8%
*“But happy with the size very much”*
**Advertised Vs Actual Product**6%
*“Works perfectly”*
**Compactness**4%
*“Doesn't take up much room”*
**Design-Overall**4%
*“Great design”*
**Ease Of Cleaning**3%
*“Easy to clean”*
**Touch/Button Controls**3%
*“The controls are straightforward”*
**Heating**2%
*“heats stuff well”*
### **What buyers complain about **
**Durability**17%
*“broke after 1 year of use”*
**Size-Overall**10%
*“smaller than a dinner plate”*
**Quality-Overall**10%
*“Awful quality”*
**Heating**7%
*“just stopped heating”*
**Rusts/Corrodes**5%
*“It gets rust very easily”*
**Value For Money**4%
*“Cheap you get what you pay for”*
**Ease Of Use**3%
*“they are quite hard to turn around”*
**Touch/Button Controls**3%
*“its not clear when using what the buttons are”*
**Strength**3%
*“Easily broken”*
**Noise Level**3%
*“Noisy”*
### **Top return reasons **
**Size-Overall**21%
**Heating**13%
**Functionality-Overall**12%
**Defective Material/Parts**11%
**Color**8%
**Noise Level**6%
**Touch/Button Controls**4%
**Mechanism Issues**3%
**Quality-Overall**2%
**Ease Of Use**2%
## **Common questions**
- **Is white microwave profitable to sell on Amazon United Kingdom?**
- The niche generates £304K/yr across 32 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the white microwave niche?**
- 17 brands and 44 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in white microwave?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.6%.
- **When does demand for white microwave peak?**
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the white microwave niche?**
- Listings span £24.53–£104.12; the average listing price is £55.56 (sweet spot $15–$100). The average incumbent carries 1,317 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)