---
title: "White Felt — £33K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/white-felt"
last_updated: "2026-07-31T16:37:00.804Z"
locale: en
meta:
description: "Niche score 48/100 · £33K/yr market · 62K searches/yr · £4.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £33K/yr market · 62K searches/yr · £4.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Felt — £33K/yr Amazon UK Niche (2026) - Flapen"
---
# **white felt**
**Skip it**
Prices mostly outside the sweet spot ($2.75–$7.67) — this niche doesn't clear our bar today.
Market size 8Growth 11Conversion 94Competition 53Returns 96Price range 0Avg price 13Brand share 65Review moat 84Quality gap 72
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****316.09**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£4.54**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-29.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£33K**
£33K/yr · 62K searches
**Price range**
**Bad****£2.75–£7.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, white felt is a £33K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white felt market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£27K–£36K**
- units × avg price
- **Conversion rate**
- **11.6%**
- **Avg BSR**
- **#646**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **77%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 98%
**Open market**
**28%**
- Styquenzer18% - Jtnohx16% - Bright Ideas15% - XIANGLONGY11% - BOUBONI6% - Discount Fabrics LTD6%
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — -29.0% search growth over the last 90 days.
3K2KSpike '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/white-felt/trend)
## **Top white felt search terms**
- **white felt**39K/yr-29.3%10.4% conv. - **white felt fabric**15K/yr-33.6%12.5% conv. - **felt white**5K/yr-2.4%7.0% conv. - **white felt sheets**4K/yr-41.5%13.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/white-felt/search-terms)
## **Top white felt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£1K8%£3K12%£4K16%£5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bright Ideas Felt Roll White. Sheet Size: 45cm x 2.5m 1.4mm Soft Polyester Felt Roll. Ideal for Craftwork Sewing Patchwork and Arts & Crafts. BI8083.**Bright Ideas**£7.67**4.6★446 rev](https://www.amazon.co.uk/dp/B09K7ZTK11) [2**Stiff White Felt Sheets for Crafts 10 Pieces 7 X 11 Soft Thick Craft Hobby Felt Fabric Sheets for DIY Art Sewing Projects and Making Supplies**Styquenzer**£3.88**4.3★214 rev](https://www.amazon.co.uk/dp/B0DCNR1BM8) [3**White Felt Fabric Sheets 10 Pack 20 x 30 cm Craft Felt Squares**XIANGLONGY**£3.34**4.1★43 rev](https://www.amazon.co.uk/dp/B0DM5GBG1F) [4**Jtnohx Colour Felt Fabric 1.4mm Felt Sheets for Crafts 90x90cm Soft Craft Fabric for Art and Sewing Projects(White)**Jtnohx**£6.60**4.4★977 rev](https://www.amazon.co.uk/dp/B0BBZG8WY9) [5**BOUBONI 20/40 Pcs Soft Felt Fabric Sheet 8 x 12 Assorted Color Felt Fabric Sheets for Crafts DIY Handcraft Sewing Squares Patchwork Nonwoven (20 White)**BOUBONI**£4.95**4.0★846 rev](https://www.amazon.co.uk/dp/B0DM8WGJDL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**10 Pcs 11.8x7.87 White Felt Sheets Soft White Felt Fabric Christmas Valentines Day Fabric Felts for Crafts DIY Patchwork Sewing School Projects Decoration**ADLABLD**£3.55**5 revtoday](https://www.amazon.co.uk/dp/B0G3PNNNCZ) [**NEBURORA 12 Pcs 2mm Thick Stiff Felt Sheets for Crafts Sewing(White)**NEBURORA**£7.40**284 rev4mo ago](https://www.amazon.co.uk/dp/B0GSFBTRCS) [**10 PCS White Felt Fabric White Felt Sheets Felt White Craft Felt Fabric for Art Sewing Festive Decorations DIY Art Decor Table Wear(20x30 Cm)**shweehon**£3.00**2 rev6mo ago](https://www.amazon.co.uk/dp/B0GJ5GBV9N) [**White Felt Fabric 90 x 90cm/1.4mm Thick Soft Durable Felt Fabric Sheet by The Yard Large Craft Felts Roll for DIY Sewing Patchwork**Alrhso**£6.59**14 rev8mo ago](https://www.amazon.co.uk/dp/B0G12YM9ZZ) [**10 Pcs Felt Fabric Sheets 11.22x7.08 Inch Soft Craft Felt for DIY Projects Sewing Patchwork Decoration Educational Activities Non Adhesive White**Teaaha**£4.00**9 rev1y ago](https://www.amazon.co.uk/dp/B0FH9YZFVF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NEBURORA 12 Pcs 2mm Thick Stiff Felt Sheets for Crafts Sewing(White)**NEBURORA**£7.40**4.6★**▲ 400%**](https://www.amazon.co.uk/dp/B0GSFBTRCS) [**10 PCS White Felt Fabric White Felt Sheets Felt White Craft Felt Fabric for Art Sewing Festive Decorations DIY Art Decor Table Wear(20x30 Cm)**shweehon**£3.00**4.5★**▲ 338%**](https://www.amazon.co.uk/dp/B0GJ5GBV9N) [**Pack of 5 1 mm Flexible Craft Felt 20 x 30 cm with Fine Wool Quality Soft Non-Woven Fabric Felt Panels for DIY Crafts Decoration for Wedding Table Decoration Easter Decoration and Sewing**CUIDAKJ**£3.16**4.5★**▲ 161%**](https://www.amazon.co.uk/dp/B0CQSDDT7N) [**White Felt Fabric 90 x 90cm/1.4mm Thick Soft Durable Felt Fabric Sheet by The Yard Large Craft Felts Roll for DIY Sewing Patchwork**Alrhso**£6.59**4.1★**▲ 138%**](https://www.amazon.co.uk/dp/B0G12YM9ZZ) [**Craft Queen LTD Felt Fabric 60 Inch Wide Soft Craft Felt Sheets & Rolls Large Material for Sewing Patchwork Christmas DIY Art & Craft Projects (White 1 Metre)**CRAFT Queen LTD**£7.48**4.7★**▲ 130%**](https://www.amazon.co.uk/dp/B0CVQST1P1)
**~~View all trending →~~**
## **What buyers say about white felt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Good quality”*
**Color**10%
*“Size and color were both accurate”*
**Thickness**10%
*“good thickness”*
**Soft Feel**10%
*“stayed soft, cut nicely, and behaved itself”*
**Value For Money**7%
*“Good value felt set”*
**Ease Of Use**6%
*“Very easy to work with so far the best I have used”*
**Material Quality**5%
*“The felt seems nice enough quality”*
**Advertised Vs Actual Product**5%
*“It does the job”*
**Size-Overall**3%
*“Fit for purpose”*
**Upholstery/Fabric Quality**2%
*“Good fabric”*
### **What buyers complain about **
**Thickness**24%
*“Very thick”*
**Color**19%
*“Wrong colour sent”*
**Material Quality**9%
*“I hoped for proper felt”*
**Hard Feel**8%
*“Very harsh felt”*
**Quality-Overall**6%
*“Not good quality”*
**Texture/Consistency-Overall**4%
*“The texture is horrible”*
**Strength**2%
*“Thin, stiff and nasty with a plasticky feel”*
**Advertised Vs Actual Product**2%
*“Falsely Advertised”*
### **Top return reasons **
**Adhesion/Stickiness**24%
**Color**24%
**Quality-Overall**12%
**Thin**10%
**Soft Feel**8%
**Material Quality**7%
**Hard Feel**4%
**Thickness**3%
**Advertised Vs Actual Product**2%
**Stretchability/Expandability/Elasticity**1%
## **Common questions**
- **Is white felt profitable to sell on Amazon United Kingdom?**
- The niche generates £33K/yr across 22 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -29.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the white felt niche?**
- 18 brands and 23 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in white felt?**
- Top complaints mined from reviews: Thickness, Color, Material Quality. The return rate is 0.8%.
- **When does demand for white felt peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the white felt niche?**
- Listings span £2.75–£7.67; the average listing price is £4.54 (sweet spot $15–$100). The average incumbent carries 316 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)