---
title: "White Curtains — £35K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/white-curtains"
last_updated: "2026-07-31T14:34:10.046Z"
locale: en
meta:
description: "Niche score 36/100 · £35K/yr market · 279K searches/yr · £16.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £35K/yr market · 279K searches/yr · £16.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Curtains — £35K/yr Amazon UK Niche (2026) - Flapen"
---
# **white curtains**
**Skip it**
A small market ($35K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 19Conversion 10Competition 72Returns 43Price range 56Avg price 78Brand share 33Review moat 22Quality gap 47
**Avg price**
**Great****£16.09**
avg listing price — sweet spot $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£7.35–£24.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****9,622.19**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-12.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£35K**
£35K/yr · 279K searches
According to Flapen's Amazon United Kingdom niche tracking, white curtains is a £35K/yr Amazon United Kingdom market (279K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 36/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white curtains market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£40K–£48K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#54**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **90%**
- **Out of stock**
- **6.1%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **204 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 90%
**Open market**
**11%**
- PONY DANCE28% - Simplebrand27% - Deconovo19% - Olivia Rocco6% - Pacok4% - Fusion4% - Open — no brand owns it (7 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -12.6% search growth over the last 90 days.
7K5KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/white-curtains/trend)
## **Top white curtains search terms**
- **white curtains**128K/yr-18.5%0.7% conv. - **white blackout curtains**41K/yr+12.2%0.9% conv. - **white curtains for bedroom**26K/yr-21.3%0.4% conv. - **white curtain**16K/yr-13.6%0.7% conv. - **curtains white**15K/yr-12.4%0.5% conv. - **white curtains for living room**17K/yr-23.2%0.2% conv. - **white linen curtains**8K/yr-14.6%0.4% conv. - **white eyelet curtains**7K/yr-24.3%0.9% conv. - **blackout curtains white**5K/yr+29.7%0.6% conv. - **white bedroom curtains**6K/yr-19.4%0.9% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/white-curtains/search-terms)
## **Top white curtains products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£1K8%£3K12%£4K16%£6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Simplebrand White Faux Linen Texture Curtains for Bedroom 2 Panel Set 220 CM Drop Soft Elegent Home Decor Curtain for Living Room Sun Blocking Room Darkening Thermal Eyelet Style W140 x H 220 CM**Simplebrand**£12.26**4.8★59 rev](https://www.amazon.co.uk/dp/B0FNRF2C4H) [2**PONY DANCE White Thermal Energy Saving Curtains - Short Light filtering Curtains with Eyelet for Living Room Soft Small Window Kitchen Drapes 46 x 54 inch 2 Panels Pure White**PONY DANCE**£19.11**4.5★51,001 rev](https://www.amazon.co.uk/dp/B09N2QRY83) [3**PONY DANCE White Thermal Insulated Curtains for Bedroom Room Darkening Eyelet Curtains for 54 Inch Drop Small Window Drapes 2 Panels W46 X L54 Greyish White**PONY DANCE**£17.41**4.5★51,001 rev](https://www.amazon.co.uk/dp/B01G1PLFP6) [4**Olivia Rocco Blackout Eyelet Curtains Black Out Thermal Ring Top Curtain Pair Window Treatment Living Room Bedroom 66 (Width) x 72 (Drop) White**Olivia Rocco**£17.20**4.3★3,771 rev](https://www.amazon.co.uk/dp/B08B9NRYFT) [5**PONY DANCE 100% Blackout Curtains with Liner - Double-Layer Thermal Insulated 52x54 Inch Bedroom Curtains Energy Saving & Noise Reducing White Eyelet Window Drapes (Set of 2 Panels)**PONY DANCE**£20.69**4.6★4,194 rev](https://www.amazon.co.uk/dp/B07QGF8P8Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Simplebrand White Curtains 220CM Long 2 Panels Set Light Filtering Faux Linen Textured Soft Airy Window Door Curtains for Living Room Bedroom Thick Modern Privacy Eyelet Drapes 140 Wx220 L cm 2Pcs**Simplebrand**£20.26**68 rev7mo ago](https://www.amazon.co.uk/dp/B0FNRDPVK7) [**Simplebrand White Sheer Curtains for Living Room 220 cm Length Panels Set - Light Filtering Rod Pocket Window Home Voile Curtains & Drapes for Bedroom Elegant Drapes (White 150cm W x 220cm L)**Simplebrand**£8.21**404 rev7mo ago](https://www.amazon.co.uk/dp/B0FLY3VFX9) [**Simplebrand White Faux Linen Texture Curtains for Living Room 183 CM Drop Net Curtains for Windows Privacy Panels with Eyelet Top for Bedroom/Nursery Room/French Door Set of 2 W140 x H 183 CM**Simplebrand**£10.66**59 rev8mo ago](https://www.amazon.co.uk/dp/B0FNRCPRZV) [**Simplebrand White Faux Linen Texture Curtains for Bedroom 2 Panel Set 220 CM Drop Soft Elegent Home Decor Curtain for Living Room Sun Blocking Room Darkening Thermal Eyelet Style W140 x H 220 CM**Simplebrand**£12.26**59 rev8mo ago](https://www.amazon.co.uk/dp/B0FNRF2C4H) [**TOPICK Greyish White Thermal Insulated Curtains for Bedroom 54 Inch Drop Living Room Darkening Blackout Curtains & Drapes Super Soft Hand Made Curtain 2 Panels W46 x L54 Inch**TOPICK**£14.13**302 rev9mo ago](https://www.amazon.co.uk/dp/B0FKBFM6LR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**INOVADAY 100% Blackout Curtains 2 Panels Beige Curtains 46 W x 54 L**INOVADAY**£17.89**4.5★**▲ 217%**](https://www.amazon.co.uk/dp/B0F8Q491Y4) [**Simplebrand White Faux Linen Texture Curtains for Bedroom 2 Panel Set 220 CM Drop Soft Elegent Home Decor Curtain for Living Room Sun Blocking Room Darkening Thermal Eyelet Style W140 x H 220 CM**Simplebrand**£12.26**4.8★**▲ 209%**](https://www.amazon.co.uk/dp/B0FNRF2C4H) [**INOVADAY 100% Blackout Curtains 2 Panels Beige Curtains 50 W x 84 L**INOVADAY**£22.69**4.5★**▲ 193%**](https://www.amazon.co.uk/dp/B0F8Q2ZJK4) [**TOPICK Greyish White Thermal Insulated Curtains for Bedroom 54 Inch Drop Living Room Darkening Blackout Curtains & Drapes Super Soft Hand Made Curtain 2 Panels W46 x L54 Inch**TOPICK**£14.13**4.5★**▲ 187%**](https://www.amazon.co.uk/dp/B0FKBFM6LR) [**Simplebrand White Faux Linen Texture Curtains for Living Room 183 CM Drop Net Curtains for Windows Privacy Panels with Eyelet Top for Bedroom/Nursery Room/French Door Set of 2 W140 x H 183 CM**Simplebrand**£10.66**4.8★**▲ 163%**](https://www.amazon.co.uk/dp/B0FNRCPRZV)
**~~View all trending →~~**
## **What buyers say about white curtains**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Excellent Quality”*
**Value For Money**18%
*“Good value for money”*
**Color**8%
*“Love the colour”*
**Upholstery/Fabric Quality**7%
*“it comes in high quality fabric”*
**Size-Overall**7%
*“they fit beautiful”*
**Advertised Vs Actual Product**6%
*“Exactly what I wanted”*
**Material Quality**5%
*“The material is very soft”*
**Design-Overall**3%
*“Beautifully styled and designed”*
**Thickness**3%
*“Nice quality thickish decent price”*
**Weight Light**2%
*“they are lightweight”*
### **What buyers complain about **
**Quality-Overall**23%
*“Total rubbish”*
**Color**8%
*“3rd time lucky my fault 1st 2 ordered wrong size then wrong colour”*
**Stain Resistance**6%
*“Stain”*
**Thickness**6%
*“It is thin and sheer”*
**Advertised Vs Actual Product**4%
*“The description is wrong”*
**Material Quality**3%
*“I really dislike the cheap, synthetic polyester feel of the fabric, which I hadn't fully realised when I placed the order”*
**Durability**3%
*“Creases dropped 2 weeks after hanging”*
**Size-Overall**2%
*“The curtains are too long for my window at 150cm by 200cm”*
**Value For Money**1%
*“Theyre not the cheapest-looking pair”*
**Thin**1%
*“Material thin and not blackout”*
### **Top return reasons **
**Size-Overall**33%
**Color**26%
**Quality-Overall**10%
**Material Quality**9%
**Thin**6%
**Advertised Vs Actual Product**5%
**Compatibility-Overall**3%
**Functionality-Overall**2%
**Shape/Style**1%
**Weight Light**1%
## **Common questions**
- **Is white curtains profitable to sell on Amazon United Kingdom?**
- The niche generates £35K/yr across 31 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (36/100).
- **How competitive is the white curtains niche?**
- 13 brands and 20 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in white curtains?**
- Top complaints mined from reviews: Quality-Overall, Color, Stain Resistance. The return rate is 3.6%.
- **When does demand for white curtains peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the white curtains niche?**
- Listings span £7.35–£24.69; the average listing price is £16.09 (sweet spot $15–$100). The average incumbent carries 9,622 reviews — the moat a new listing must climb.
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