---
title: "Search terms — white card - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/white-card/search-terms"
last_updated: "2026-07-31T15:37:01.075Z"
locale: en
meta:
  description: "Niche score 38/100 · £415K/yr market · 312K searches/yr · £5.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · £415K/yr market · 312K searches/yr · £5.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — white card - Flapen"
---

# **white card**

**Skip it**

Prices mostly outside the sweet spot ($2.83–$10.35) — this niche doesn't clear our bar today.

Market size 56Growth 16Conversion 100Competition 9Returns 99Price range 0Avg price 15Brand share 6Review moat 42Quality gap 27

**Conversion**

**Incredible****24.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Market size**

**Good****£415K**

£415K/yr · 312K searches

**Review moat**

**Okay****2,314.38**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-17.1%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£5.52**

avg listing price — sweet spot $15–$100

**Competition**

**Bad****89%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£2.83–£10.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100