---
title: "Search terms — white blanket - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/white-blanket/search-terms"
last_updated: "2026-07-31T18:50:04.804Z"
locale: en
meta:
  description: "Niche score 46/100 · £52K/yr market · 176K searches/yr · £12.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £52K/yr market · 176K searches/yr · £12.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — white blanket - Flapen"
---

# **white blanket**

**Skip it**

A small market ($52K/yr) — this niche doesn't clear our bar today.

Market size 13Growth 14Conversion 30Competition 69Returns 85Price range 62Avg price 52Brand share 74Review moat 34Quality gap 53

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****£5.80–£30.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£12.24**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****3,104.33**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-21.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£52K**

£52K/yr · 176K searches