---
title: "White Acrylic Paint — £304K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/white-acrylic-paint"
last_updated: "2026-07-31T15:34:15.262Z"
locale: en
meta:
description: "Niche score 43/100 · £304K/yr market · 221K searches/yr · £6.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £304K/yr market · 221K searches/yr · £6.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Acrylic Paint — £304K/yr Amazon UK Niche (2026) - Flapen"
---
# **white acrylic paint**
**Skip it**
Prices mostly outside the sweet spot ($1.85–$14.93) — this niche doesn't clear our bar today.
Market size 51Growth 20Conversion 100Competition 24Returns 99Price range 0Avg price 19Brand share 35Review moat 39Quality gap 28
**Conversion**
**Incredible****20.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£304K**
£304K/yr · 221K searches
**Review moat**
**Okay****2,594.5**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-9.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.69**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.85–£14.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, white acrylic paint is a £304K/yr Amazon United Kingdom market (221K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white acrylic paint market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£268K–£335K**
- units × avg price
- **Conversion rate**
- **20.5%**
- **Avg BSR**
- **#85**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**12%**
- Artecho31% - Work of Art22% - PEBEO17% - Daler Rowney7% - Liquitex7% - Baker Ross4% - Open — no brand owns it (5 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.
6K4KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/white-acrylic-paint/trend)
## **Top white acrylic paint search terms**
- **white acrylic paint**161K/yr-9.7%18.5% conv. - **acrylic paint white**27K/yr-12.9%14.4% conv. - **white paint acrylic**11K/yr-8.1%12.5% conv. - **acrylic white paint**11K/yr-7.6%12.6% conv. - **white acrylic**6K/yr-2.0%12.4% conv. - **white acrylic paint 500ml**4K/yr+12.4%15.4% conv. - **acrylic paint white large**2K/yr-8.1%13.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/white-acrylic-paint/search-terms)
## **Top white acrylic paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£30K20%£61K30%£91K40%£121K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Work of Art 120ml Acrylic Paint - White 6721**Work of Art**£3.29**4.4★2,373 rev](https://www.amazon.co.uk/dp/B00PRI7MJ2) [2**Pebeo 831-041 100 ml Studio Acrylic Paint Vivid White**PEBEO**£2.57**4.6★9,632 rev](https://www.amazon.co.uk/dp/B005IW0KFK) [3**Artecho Titanium White Acrylic Paint 500ml/17oz Craft Paint for Art Supply Ideal for Canvas Fabric Pumpkin Rock Leather Model Ceramic Plastic Clay Glass.**Artecho**£7.13**4.6★2,363 rev](https://www.amazon.co.uk/dp/B0CGLPK93W) [4**Artecho Acrylic Paint Titanium White (120ml / 4.05oz) Tubes Art Craft Paints for Canvas Painting Rock Stone Wood Fabric Art Supplies for Professional Artists Adults**Artecho**£4.56**4.6★8,336 rev](https://www.amazon.co.uk/dp/B08JLS3ML5) [5**LIQUITEX Basics Acrylic Paint Titanium White 118 ml Tube**Liquitex**£3.76**4.6★4,659 rev](https://www.amazon.co.uk/dp/B09HTZ8NX7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Artecho Titanium White Acrylic Paint - Large Bottle 1000ml / 33.8oz Craft Paint for Canvas Rocks Wood Fabric Ceramic Non-Toxic**Artecho**£10.60**14 rev5mo ago](https://www.amazon.co.uk/dp/B0G56KFQ4L) [**Baker Ross FN511 White Acrylic Paint - Pack of 1 Bottle 500ml Non-Toxic Gloss Finish Wood Canvas Craft Supplies**Baker Ross**£4.71**61 rev1y ago](https://www.amazon.co.uk/dp/B0F8NJZXY8) [**Nicpro White Large Acrylic Paint (16.9 oz 500 ml) Rich Pigments Non Toxic Craft Paint for Multi Surface Canvas Wood Leather Ceramic Fabric Stone - Art Painting Supplies for Beginners & Adults**Nicpro**£9.48**513 rev1y ago](https://www.amazon.co.uk/dp/B0DY7766G6) [**Artecho Titanium White Acrylic Paint 500ml/17oz Craft Paint for Art Supply Ideal for Canvas Fabric Pumpkin Rock Leather Model Ceramic Plastic Clay Glass.**Artecho**£7.13**2,363 rev2y ago](https://www.amazon.co.uk/dp/B0CGLPK93W) [**Nicpro White Large Acrylic Paint Set (69 oz 2040 ml) Rich Art Painting Supplies Non Toxic for Multi Surface Canvas Wood Leather Fabric Stone Craft for Kid & Adult with Pump**Nicpro**£14.93**994 rev3y ago](https://www.amazon.co.uk/dp/B0C1GJKYSC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Artecho Titanium White Acrylic Paint - Large Bottle 1000ml / 33.8oz Craft Paint for Canvas Rocks Wood Fabric Ceramic Non-Toxic**Artecho**£10.60**4.9★**▲ 288%**](https://www.amazon.co.uk/dp/B0G56KFQ4L) [**LIQUITEX Basics Acrylic Paint Titanium White 118 ml Tube**Liquitex**£3.76**4.6★**▲ 152%**](https://www.amazon.co.uk/dp/B09HTZ8NX7) [**Work of Art 120ml Acrylic Paint - White 6721**Work of Art**£3.29**4.4★**▲ 132%**](https://www.amazon.co.uk/dp/B00PRI7MJ2) [**GRADUATE ACRYLIC 500ML WHITE DR123500011**Daler Rowney**£6.86**4.6★**▲ 132%**](https://www.amazon.co.uk/dp/B0049UVFTM) [**PEBEO Acrylic 59ml Gloss Acrylic White 3.30 x 3.30 x 10.00 cm**PEBEO**£1.85**4.5★**▲ 33%**](https://www.amazon.co.uk/dp/B07975N6Y9)
**~~View all trending →~~**
## **What buyers say about white acrylic paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**27%
*“Reasonably priced”*
**Quality-Overall**21%
*“Excellent quality”*
**Paint Quality**16%
*“Great white paint”*
**Color**6%
*“Good colour density”*
**Thickness**6%
*“thick to water down”*
**Coverage**5%
*“Good coverage”*
**Advertised Vs Actual Product**4%
*“does the job”*
**Texture/Consistency-Overall**2%
*“Nice viscosity and pigmentation”*
**Efficiency**2%
*“Good works well”*
**Soft Feel**2%
*“smoothness”*
### **What buyers complain about **
**Thickness**30%
*“One thing I would mention is that it is quite thick straight from the tube”*
**Paint Quality**18%
*“Paint had dry flakes all in it”*
**Product Condition**8%
*“Item came in used condition”*
**Color**8%
*“not white enough for those crucial highlights”*
**Size-Overall**4%
*“Large and small so had to spend ages picking it out and set back a project”*
**Adhesion/Stickiness**4%
*“It feels like its mixed with some sort of glue”*
**Water Resistance**4%
*“Terrible patchy NON WATERPROOF”*
**Quality-Overall**3%
*“not much good for other than i have stated”*
### **Top return reasons **
**Paint Quality**38%
**Color**28%
**Leak-Proof**9%
**Quality-Overall**6%
**Thickness**5%
**Defective Material/Parts**5%
**Material Quality**2%
**Thin**2%
**Product Condition**2%
**Value For Money**2%
## **Common questions**
- **Is white acrylic paint profitable to sell on Amazon United Kingdom?**
- The niche generates £304K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (43/100).
- **How competitive is the white acrylic paint niche?**
- 11 brands and 48 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in white acrylic paint?**
- Top complaints mined from reviews: Thickness, Paint Quality, Product Condition. The return rate is 0.3%.
- **When does demand for white acrylic paint peak?**
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the white acrylic paint niche?**
- Listings span £1.85–£14.93; the average listing price is £6.69 (sweet spot $15–$100). The average incumbent carries 2,595 reviews — the moat a new listing must climb.
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