---
title: "Trend — whisky stones - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/whisky-stones/trend"
last_updated: "2026-07-31T18:51:22.890Z"
locale: en
meta:
  description: "Niche score 47/100 · £58K/yr market · 95K searches/yr · £9.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £58K/yr market · 95K searches/yr · £9.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — whisky stones - Flapen"
---

# **whisky stones**

**Skip it**

A small market ($58K/yr) — this niche doesn't clear our bar today.

Market size 15Growth 42Conversion 71Competition 43Returns 97Price range 26Avg price 29Brand share 50Review moat 58Quality gap 50

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,193.05**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+13.5%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****£9.46**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£4.61–£18.59**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****£58K**

£58K/yr · 95K searches